| Budget Amount *help |
¥77,740,000 (Direct Cost: ¥59,800,000、Indirect Cost: ¥17,940,000)
Fiscal Year 2015: ¥9,230,000 (Direct Cost: ¥7,100,000、Indirect Cost: ¥2,130,000)
Fiscal Year 2014: ¥10,660,000 (Direct Cost: ¥8,200,000、Indirect Cost: ¥2,460,000)
Fiscal Year 2013: ¥11,180,000 (Direct Cost: ¥8,600,000、Indirect Cost: ¥2,580,000)
Fiscal Year 2012: ¥20,800,000 (Direct Cost: ¥16,000,000、Indirect Cost: ¥4,800,000)
Fiscal Year 2011: ¥25,870,000 (Direct Cost: ¥19,900,000、Indirect Cost: ¥5,970,000)
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| Outline of Final Research Achievements |
This study aims at elucidating a typical decision-making process, that is, purchase decision-making process in real shops, by using robot technology as well as ubiquitous information technology. In this study we found that it is possible to measure a customer's brain activity as well as behavior simultaneously in a real shop, face orientation can predict earlier and more accurate prediction of final purchase decision rather than gaze and center of pressure in our two-alternative forced choice task where we used low-value-added non-durables, a robot signage has a possibility to manipulate a customer's decision. We further investigated how an augmented reality system which superimposes text as well as picture information over a non-durable affects a customer's behavior of examining a durable with the information and the customer's memory of the durable and the information.
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