The Roles and Problems of Mail-order Shopping in Clothing Life
| Project/Area Number |
05680053
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| Research Category |
Grant-in-Aid for General Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Research Field |
家政学
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| Research Institution | Chukyo Junior College |
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Principal Investigator |
KAWASHIMA Miho CHUKYO JUNIOR COLLEGE THE DEPARTMENT OF STUDY OF LIVING, 生活学科, 助教授 (70060689)
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| Co-Investigator(Kenkyū-buntansha) |
MURASE Miyoko CHUKYO JUNIOR COLLEGE THE DEPARTMENT OF STUDY OF LIVING, 生活学科, 助教授 (10219917)
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| Project Period (FY) |
1993 – 1994
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| Project Status |
Completed (Fiscal Year 1994)
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| Budget Amount *help |
¥1,300,000 (Direct Cost: ¥1,300,000)
Fiscal Year 1993: ¥1,300,000 (Direct Cost: ¥1,300,000)
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| Keywords | Mail-order / Nonstore retairing / Catalog / Labeling / Clothing goods / Apparel industry / Infomation / Consumer affairs / 情報化 |
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| Research Abstract |
The purpose of this study are to show the coditions of using mail-order shopping for clothing and to consider the roles of mail-order shopping for clothing in clothing life, The consumer's problems in purchasing clothing through the mail-order system and the factors in the expansion of male-order. We research clothing by the reason why clothings are the most popular goods among male-order goods.
For these purpose, we made following for surveys 1993/1994.
(1) "The survey of male-order shopping for clothing" on consumers. (2) "The survey of male-order business for clothing" on traders in male-order. (3)"The survey of the relation between male-order business and apparel industry Gifu prefacture" on apparel industry in Gifu prefacture. (4) "The comparative study in catalogs"
From these surveys, we have seen that male-order is used by mainly women and the rate of male users is low, the motives for using mail-order are to be convenient, infomational and low-priced. The role of infomation is important paticulaly for clothing needed to be fashionable, the 30th women are most experienced in male-order and a married person than an un-married person, a two-income family than a one-income family, full-timers than unemployed peaple are experienced in male-order.
The consumers problems in male-order shopping of clothing are things about size indication, care label for tex-tiles and demerit indication on catalogs, problems of gap between the picture on catalogs and the actual articles and problems of the system of returned goods and exchange.
The male-order business has the leadership of business with apparel industry in today's situation of increasing the overseas production of apparel and the consumer's orientation toward low price in this depression.
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Report
(2 results)
Research Products
(6 results)
