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MARKET CONCEPTS OF CAR : THE INTERACTION OF PROVIDER'S INTENTIONS AND CONSUMER'S PERCEPTIONS

Research Project

Project/Area Number 07453013
Research Category

Grant-in-Aid for Scientific Research (B)

Allocation TypeSingle-year Grants
Section一般
Research Field Commerce
Research InstitutionKOBE UNIVERSITY

Principal Investigator

ISHII Junzo  SCHOOL OF BUSINESS,KOBE UNIVERSITY,PROFESSOR, 経営学部, 教授 (50093498)

Co-Investigator(Kenkyū-buntansha) OOTSU Masakazu  DEPARTMENT OF ECONOMICS,WAKAYAMA UNIVERSITY,ASSOCIATE PRFESSOR, 経済学部, 助教授 (20243371)
SHOJI Kenichi  SCHOOL OF BUSINESS,KOBE UNIVERSITY,ASSOCIATE PROFESSOR, 経営学部, 助教授 (70127372)
YOSHIDA Junichi  SCHOOL OF BUSINESS,KOBE UNIVERSITY,PROFESSOR, 経営学部, 教授 (40210695)
Project Period (FY) 1995 – 1996
Project Status Completed (Fiscal Year 1996)
Budget Amount *help
¥800,000 (Direct Cost: ¥800,000)
Fiscal Year 1996: ¥800,000 (Direct Cost: ¥800,000)
KeywordsMARKET CONCEPT / BRAND IDENTITY / DIALOGUE / AUTOMOBILITY / MULTI-OWNERSHIP / CAR / SUSTAINABILITY / TRANSPORTATION DEMAND MANAGEMENT / サステイナビリティ / 自家用車 / オートモビリティ / 交通行動分析 / 購入意思決定過程分析
Research Abstract

Through this joint research, we could figure out a lot of valuable insighte which give use fire base for future research for market concepts and automobility.
Firstly, we do research the fomulation process of product concepts in the markets. On the way of the study, we meet again the so-called dialogue problem between wants and products. One of our important conclusions on this part of study is we should see the marketing process as 'communication' process. We claim that the basic problm in the new product development and marketing management is people tend to postulate liner and one-directional relationship between providers and consumers. We can that there is a ghost of bull-push-type marketing.
Secondly, we did questionaier survey for car-image and found the minus relationship between multi-ownership and a so-called family-car image. Thirdly, we discussed the road policy and the traffic congestion measures. We could figure out the modest logic of the relationship among car-ownership, car traffic and TDM.From the study, we claim that we should take account into the people's perception of cars when the government decide auto and road policy. And we feel we will be able to start the research of automobility and car-culture.

Report

(3 results)
  • 1996 Annual Research Report   Final Research Report Summary
  • 1995 Annual Research Report
  • Research Products

    (17 results)

All Other

All Publications (17 results)

  • [Publications] 石井淳藏: "ブランドアイデンティティのダイナミクス" 神戸大学経営学部ディスカッション・ペ-パ-. 9646. 1-22 (1996)

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      1996 Final Research Report Summary
  • [Publications] 石井淳藏: "ルールは遅れてやってくる 意思決定者の不安の基礎にあるもの" 神戸大学経営学部ディスカッション・ペ-パ-. 9701. 1-23 (1997)

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      1996 Final Research Report Summary
  • [Publications] 吉田順一: "成熟消費社会をデザインする(1)" 情報(大阪デザインセンター). 104. 18-21 (1995)

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      1996 Final Research Report Summary
  • [Publications] 吉田順一: "成熟消費社会をデザインする(2)" 情報(大阪デザインセンター). 105. 18-21 (1995)

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      1996 Final Research Report Summary
  • [Publications] 吉田順一: "成熟消費社会をデザインする(3)" 情報(大阪デザインセンター). 106. 16-19 (1996)

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      1996 Final Research Report Summary
  • [Publications] 正司健一: "経済学的視点からの交通需要マネジメント:ロード・プライシングの有効性と受容性" 交通科学(大阪交通科学研究会). 26(2)(未刊). (1997)

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      1996 Final Research Report Summary
  • [Publications] 大津正和: "家族と自家用車:複数台保有とイメージ" 経済理論(和歌山大学). (7月号). (1997)

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      1996 Final Research Report Summary
  • [Publications] J.ISHII: ""The Dynamics of Brand Identity"" Discussion Paper 9646, School of Business, Kobe University, Oct.22. 1996

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      1996 Final Research Report Summary
  • [Publications] J.ISHII: ""Can WE Postulate How to Understand the Market : the Dialogue of Products and Wants"" Discussion Paper 9701, Sehool of Business, Kobe University, Jan.23. 1997

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      1996 Final Research Report Summary
  • [Publications] J.YOSHIDA: ""Design Strategy in the Post Industrial Society ; (1), (2), (3)"" JOUHOU,OSAKA Desigm Center, No.104,105 and 106, Sept, Dec.1995 and Mar 1996, pp.18-21,18-21, and 16-19, J.

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      1996 Final Research Report Summary
  • [Publications] K.SHOJI: ""Why Transport Economists Love the Road-Pricing Idea? : A Review of TDM"" KOUTSU-KAGAKU (Transportation Science). Vol.19 No.2. (1997)

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      1996 Final Research Report Summary
  • [Publications] M.OOTSU: ""Images of Car : the Impacts of Multi-Ownership"" KEIZAI-RIRON (Journal of Economic Theory), Wakayama University. July. (1997)

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      1996 Final Research Report Summary
  • [Publications] 石井淳藏: "ブランドアイデンティティのダイナミクス" 神戸大学経営学部ディスカッション・ペ-パ-. 9646. 1-22 (1996)

    • Related Report
      1996 Annual Research Report
  • [Publications] 石井淳藏: "ルールは遅れてやってくる:意思決定者の不安の基礎にあるもの" 神戸大学経営学部ディスカッション・ペ-パ-. 9701. 1-23 (1997)

    • Related Report
      1996 Annual Research Report
  • [Publications] 吉田順一: "成熟消費社会をデザインする(1),(2),(3)" 情報(大阪デザインセンター). 104,105,106. 18-21 18-21 16-19 (1995-1996)

    • Related Report
      1996 Annual Research Report
  • [Publications] 正司健一: "経済学的視点からの項痛需要マネジメント:ロード・フライシングの有効性と受容性" 交通科学(大阪交通科学研究会). 26(2)(未刊). (1997)

    • Related Report
      1996 Annual Research Report
  • [Publications] 大津正和: "家族と自動車:複数台保有とイメージ" 経済理論(和歌山大学). (7月号 予定). (1997)

    • Related Report
      1996 Annual Research Report

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Published: 1996-04-01   Modified: 2016-04-21  

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