| Budget Amount *help |
¥2,000,000 (Direct Cost: ¥2,000,000)
Fiscal Year 1996: ¥500,000 (Direct Cost: ¥500,000)
Fiscal Year 1995: ¥1,500,000 (Direct Cost: ¥1,500,000)
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| Research Abstract |
In this study project, research objective is to prospect how Japanese marketing system should be improved in the context of economic globalization and how policy schemes for them should be constructed for 21 century human lives. Ordinarily speaking, in Japan in the case of improving marketing systems, so-called American trend model is often taken in order to synthesise whole view of the design. This manner has been conventional, however, Japanese independent model of those improvement to that American trend model has been seeking for longer periods.
In the report of this study project, those issues such as future markets, O-157, consumer behaviors by Japanese-American in Hawaii and so on are discussed from new iterests. After the first chapter in which objectives and methodology for this study are shown, in the second chapter, the possibility of reopening of future market of rice in Japan is discussed under the new rice policy sheme. In the third chapter, in order to eliminate danger from O-157, what kind of distribution system is suitable for safer school lunch system. In the fourth chapter, Japanese consumer behavior to food is prospected by the analysis of Japanese-American consumers in Hawaii. Finally, in the fifth chapter, conclusions and remarks are genelated from those literatures above.
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