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Study of rice industry competition under New Food Low-view point of supermarket controling producing center-

Research Project

Project/Area Number 08406016
Research Category

Grant-in-Aid for Scientific Research (A)

Allocation TypeSingle-year Grants
Section一般
Research Field Agro-economics
Research InstitutionNiigata University

Principal Investigator

ITO Yasio  Niigata University, Faculty of Agriculture, Professor, 農学部, 教授 (70020526)

Co-Investigator(Kenkyū-buntansha) HIRAIZUMI Koichi  Niigata University, Faculty of Agriculture, Associate Professor, 農学部, 助教授 (00282997)
KASE Yoshiaki  Niigata University, Faculty of Agriculture, Associate Professor, 農学部, 助教授 (00204412)
OZAWA Kenji  Niigata University, Faculty of Economics, Professor, 経済学部, 教授 (90251785)
AOYAGI Hitoshi  Niigata University, Faculty of Agriculture, Associate Professor, 農学部, 助教授 (30184055)
ITO Tadao  Niigata University, Faculty of Agriculture, Professor, 農学部, 教授 (70018547)
Project Period (FY) 1996 – 1997
Project Status Completed (Fiscal Year 1997)
Budget Amount *help
¥14,700,000 (Direct Cost: ¥14,700,000)
Fiscal Year 1997: ¥8,000,000 (Direct Cost: ¥8,000,000)
Fiscal Year 1996: ¥6,700,000 (Direct Cost: ¥6,700,000)
Keywordsagricultural cooperative marketing / supermarkets / reorganization of rice distribution / rice marketing / 新食糧法 / 米 / 米産業 / 卸業 / 農協
Research Abstract

The recent deregulation of rice distribution, adding to the usual competition between producing centers, is intensifying nationwide competition among distributors such as wholesalers and retailers. The details are explained below :
1.In Niigata, Toyama, and Shimane, which are major producing centers of Koshihikari, producers and agricultural cooperatives promote the sale of rice by themselves. This is also happening in the producing districts of suburbs of big cities like Chiba, Hyogo, Shiga. Production groups and agricultural cooperatives perform various marketing activities, standardize rice cultivation, control quality, and promote sales.
2.Many supermarkets, wholesalers, and retailers have started to buy rice directly from the above-mentioned producing groups and agricultural cooperatives. As a results, many subdivided local rice brands have developed and competition among producing centers and distributors is growing. Under the over production of rice, large supermarkets have strong negotiating power with rice distributors.
3.On the other hand, in rice producing centers such as Hokkaido, Tohoku, Kumamoto, and Saga, due to the overproduction of rice, producers and agricultural cooperatives are boosting sales power by each prefectural. They are trying to reorganize the agricultural cooperatives to strengthen their ability to sell to the large supermarkets, which order large quantities.
4.Major producing centers of Japonica rice in the U.S.and China are interested in the crop rather than the taste when improving the strain and cultivation methods. Accordingly, few Japonica rice brands are competitive with Japanense rice in terms of taste, and exports are low .
Our two-year marketing research on the structure of competition in the rice industry produced these four findings.

Report

(3 results)
  • 1997 Annual Research Report   Final Research Report Summary
  • 1996 Annual Research Report
  • Research Products

    (12 results)

All Other

All Publications (12 results)

  • [Publications] 青柳 斉: "米の流通再編とJA共販" 信連月報. 第548巻. 2-8 (1996)

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      1997 Final Research Report Summary
  • [Publications] 菅沼 圭輔: "中国の食糧需要と市場・貿易問題" 明日の食品産業. 第3号. 3-10 (1997)

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      1997 Final Research Report Summary
  • [Publications] 青柳 斉: "食糧法下の農協米共販の展開形態" 地域農林経済学会大会報告論文集. 第6号(印刷中). (1998)

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      1997 Final Research Report Summary
  • [Publications] 菅沼 圭輔 他: "WTO体制下の食糧農業戦略" 農山漁村文化協会. 307- (1997)

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      1997 Final Research Report Summary
  • [Publications] Hitoshi AOYAGI: "Change of rice market structure and agr.co-ops strategy" Credit Fed.Monthly. 548. 2-8 (1996)

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      1997 Final Research Report Summary
  • [Publications] Keisuke SUGANUMA: "Food demmaned and market trade problem in China" Tomorrow food industry. 3. 3-10 (1997)

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      1997 Final Research Report Summary
  • [Publications] Hitoshi AOYAGI: "Under New Food Low agr.co-ops marketing development" Rural economics. 6, (in press). (1998)

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      1997 Final Research Report Summary
  • [Publications] Keisuke SUGANUMA: Under WTO system food and agriculture strategy. Nobunkyo, 307 (1997)

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      1997 Final Research Report Summary
  • [Publications] 青柳斉: "食糧法下の農協米共販の展開形態" 地域農村経済学会大会報告論文集. 第6号(印刷中). (1998)

    • Related Report
      1997 Annual Research Report
  • [Publications] 菅沼克輔, 他: "WTO体制下の食料農業戦略-米・欧・豪・中との日本" 農文協, 307 (1997)

    • Related Report
      1997 Annual Research Report
  • [Publications] 青柳斉: "米の流通再編とJA共販" 信連月報. 第548巻. 2-8 (1996)

    • Related Report
      1996 Annual Research Report
  • [Publications] 菅沼圭輔: "中国の食糧需要と市場・貿易問題" 明日の食品産業. 第3号. 3-10 (1997)

    • Related Report
      1996 Annual Research Report

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Published: 1996-04-01   Modified: 2016-04-21  

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