| Budget Amount *help |
¥2,700,000 (Direct Cost: ¥2,700,000)
Fiscal Year 2000: ¥800,000 (Direct Cost: ¥800,000)
Fiscal Year 1999: ¥500,000 (Direct Cost: ¥500,000)
Fiscal Year 1998: ¥1,400,000 (Direct Cost: ¥1,400,000)
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| Research Abstract |
THIS STUDY FOCUSSES ON THE RERATIONSHIP BETWEEN FOOD AND CULTULE AS IT IS MEDIATED THOUGH TELEVISION-ES*CY ENTERTAINMENT PROGRAMMING.IT DOES SO COMPA*VERY BETWEEN AMERICA AND JAPAN.ATTENDING TO THE NATURE OF CULTURAL CONTENTMENT PRACTICES BELIEFS, AND BEHAVIORS -COMMUNICATED THROUGH TELEVISION FOOD PRESENTATIONS.IN SUCH A WAY, THIS STUDY CONSIDERS THE RERATIONSHIP BETWEEN FOOD AND CULTURE IN INFORMATION ORIENTED SOCIETY.
THE JAPANESE PO*TION REVENS THE GREAT DEGREE TO WHICH FOOD IS *EN THROUGHOUT TELEVISION TEXT-* F* FOOD IS A DOMINANT PRESENCE, IT SELVES AS AN IMPORTANT MECHANISM THROUGH WHICH OTHER CULTULAL VALUES ARE TRANS*ED.THROUGH FOOD, *ENCES LEACU *-* GEOGRA, POLITICS, ECONOMY TECHNIQUE, THE ARTS LANGUAGE AND FUNDAMENTAL CULTURAL VILUES, THEY LEARN A*T SOCIAL EXPECTATIONS AND, THIS, FIND ST*Y, BUT *TLE, P*SONES EXENTE* UPON THEM TO MEET THOSE *T IDEALS.
AS FOR AMERICA, THROUGH FOOD, CULTURAL VALUES CONCERNING LIBERTY EQUALITY COLLECTIVE ACTION, PLURALISM, DEMOCRACY, CORPORATELY, INDIVID*SY AND SOCIAL CONTCOL CAN ROMT*Y BE FOUND.AS IN JAPANESE PROGRAMMING, FOOD IN AMERICAN ADVETISING SERVES AS A CON*-THAT C*ES THE POTENTIAL OF SOCIAL REPRODUCTION.WHEHER AD MESSAGES ACTUALLY MIRROR EXTERNAL REALITY * NOT, IT APPEARS CERTAIN THAT FOOD DISCO* ASSISTS IN ADVANCING PRO-ACTIVE.GEME-REG*G CONE*SS OF COMMUNITY, R*HEC THAN BROADCASTING IMAGES OF THE NARROW SELF *EST GENERALLY P*TED IN GHN*GRAPHIC ACADEMIC RESEARCH.
DESPITE THE S*ING DIFFERENCES BETWEEN THE FOUR COUNTRIES TAKEN TOGETHER THESE DATA SEVE AS A STARTING POINT FOR *DE*DING FOOD CULTURE IN INFORMATION SOCIETY, THEY LTY THE FOUNDATION FOR FURTHER STUDIES-PERHAPS FOCUSSED ON CONSUMERS OF *CM MESSAGES ON FOUR COUNTRIES WITH DEG*S OF COMMERCIALIZATION AND FOOD HISTORIES.
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