| Project/Area Number |
10630118
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
Business administration
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| Research Institution | Bunkyo Women's University |
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Principal Investigator |
YUI Tsunehiko Bunkyo Women's University, Department of Business Administration, Professor, 経営学部, 教授 (10061847)
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| Co-Investigator(Kenkyū-buntansha) |
TATSUKI Mariko Keisen Jogakuin University, Department of Humanity, Professor, 人文学部, 教授 (90155094)
OSHIO Takeshi Meijigakuin University, Department of Economics, Professor, 経済学部, 教授 (00103630)
HAYASHI Shuji Ryutsu Kagaku University., 特別教授
UCHIDA Kaneo Tashoku University, Department of Commerce, Junior Lecturer, 商学部, 専任講師 (10317662)
MORITA Katsunori Shizuoka Kenritsu University, School of Administration and Informatics, Assistant Professor, 経営情報学部, 専任講師 (20295562)
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| Project Period (FY) |
1998 – 1999
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| Project Status |
Completed (Fiscal Year 1999)
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| Budget Amount *help |
¥700,000 (Direct Cost: ¥700,000)
Fiscal Year 1999: ¥700,000 (Direct Cost: ¥700,000)
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| Keywords | distribution, / marketing, / wholesale, / sales channel / 流通組織 / 市場調査 |
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| Research Abstract |
This study is to examine and clarify the development of distribution system in Japan. So far, Japanese distribution system has been uniquely complicated compared with Western system, and accordingly is often criticized by anomalous one. In particular, under on-going globalization, some discuss Japanese system should be followed by American system.
This study attempts to make light of the Japanese distribution system, based on the accumulated data and oral history of the key person, who have carried out the marketing of the main business in 1950s and 60s. The results of the study proves the complicated distribution system closely related originally dynamic and fine-tuned market in Japan.
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