| Project/Area Number |
10835023
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Single-year Grants |
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| Section | 一般 |
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| Research Field |
感性工学
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| Research Institution | Ritsumeikan University |
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Principal Investigator |
NAGASAWA Shin'ya Faculty of Business Administration, Ritsumeikan University, Professor, 経営学部, 教授 (40164412)
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| Project Period (FY) |
1998 – 1999
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| Project Status |
Completed (Fiscal Year 1999)
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| Budget Amount *help |
¥3,500,000 (Direct Cost: ¥3,500,000)
Fiscal Year 1999: ¥1,600,000 (Direct Cost: ¥1,600,000)
Fiscal Year 1998: ¥1,900,000 (Direct Cost: ¥1,900,000)
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| Keywords | kansei Design / marketing / marketing Information system / product planning / kansei quality / quality costing / customer value / paired comparison |
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| Research Abstract |
In these studies improvements of the analysis methods for KANSEI evaluation data and Marketing Information System for KANSEI Design and so on are performed. The results of the studies are as follows :
1)Present state and movement of KANSEI Engineering and KANSEI information processing and the relation between them and the bases of them are discussed.
2)Though "paired comparison", which is one of the method in psychometrics, is considered to be useful as an analysis method for evaluation data of KANSEI quality, the actual practice of experiment becomes difficult when there are too much samples because the number of combination of paired comparison increases geographically. The method applying the BIBD (balanced incomplete block design) of the experimental design is proposed which the number of paired comparison is the same as that of samples. Furthermore the method to separate the complete paired comparison are proposed.
3)The absolute evaluation be amount of money is employed in the stage of the function evaluation in the VE (Value Engineering). But fuzziness is constituent of this method. The investigator proposes therefore, to introduce the fuzzy theory into the evaluation in order to address such fuzziness.
4)Quality to by assured and the creation of new value in new product development are discussed.
5)The relation among marketing, Quality control and new product development and quality in marketing are declared.
6)The method to analyze the preference structure of evaluation of KANSEI product is proposed. And the conditions of excellent facade of codominia are declared by the proposed method.
7)"The seven tools for new product planning", which is one of the prototypes of the Marketing Information System for KANSEI Design is proposed and the efficiency of them is discussed.
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