| Co-Investigator(Kenkyū-buntansha) |
TSUTSUI Tomohiko HOSEI UNIVERSITY, Faculty of Department of Business Administration, Assistant Professor, 経営学部, 助教授 (10217341)
NAGASE Katsuhiko KOMAZAWA UNIVERSITY, Faculty of Department of Business Administration, Assistant Professor, 経営学部, 助教授 (70237519)
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| Budget Amount *help |
¥1,400,000 (Direct Cost: ¥1,400,000)
Fiscal Year 2000: ¥800,000 (Direct Cost: ¥800,000)
Fiscal Year 1999: ¥600,000 (Direct Cost: ¥600,000)
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| Research Abstract |
Our two-years research period has made us the following results.
The purpose of the research was to explore the measuring procedures of the performance and to develop the evaluation basis of corporate alliances. Recently, in order to survive, corporate collaboration strategy is indispensable for every corporation. The form of collaboration is almost impossible to count such as strategic alliances, M&A, outsourcing, licensing and so on. However, it is often said that more than 80% of alliances has resulted in fail. In order to solve the problem, the performance of the alliances has to be evaluated from diversified points of view. Not only sales and profits, but also the quality of leadership, which is explained by the corporate governance of the concerned organizations, and the process of collective decision-making should be seriously considered when it comes to forge corporate alliances.
Head investigator and two other investigators have been concentrated on collecting the empirical data
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from each profession. Head investigator conducted to make an interview directly from the company president involved in the corporate alliances especially in media industry in the USA and Japan. The interview results are published on the Journal presented to the booklet on March 2001. Two other investigators has also been conducted the experimental researches. And the research results are also published on the Journal presented to the booklet on March 2001.
On the whole, our two-years research project was successfully concluded. However, the theme of this research has enormous possibilities to explore in the future. This time the industry chosen was only the media industry, which meant that its product or its content is a key to succeed in the industry. The various industries need to be analyzed in the future. Also, our collaboration work has to be deepen in order to realize the boundary-less approaches to make clear the foundations of measurement and evaluations of the performance systems. Less
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