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A Basic Study of Method Dealing with Non-Linearity of Kansei

Research Project

Project/Area Number 11832024
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeSingle-year Grants
Section一般
Research InstitutionKure National College of Technology

Principal Investigator

NAGAMACHI Mitsuo  Kure National College of Technology, President, 校長 (50034327)

Co-Investigator(Kenkyū-buntansha) ISHIARA Shigekazu  Onomichi Junior College, Associate Professor, 助教授 (90243625)
MATSUBARA Yukihiro  Faculty of Engineering, Kgawa University, Associate Professor, 工学部, 助教授 (30219472)
NISHINO Tatsuo  Faculty of Engineering, Hiroshima Institute of Technology, Associate Professor, 工学部, 助教授 (00104076)
ISHIHARA Keiko  Hiroshima Chuo Women's Junior College, Associate Professor, 助教授 (00238015)
TSUCHIYA Toshio  Shimonoseki City University, Associate Professor, 助教授 (10271074)
Project Period (FY) 1999 – 2000
Project Status Completed (Fiscal Year 2000)
Budget Amount *help
¥2,600,000 (Direct Cost: ¥2,600,000)
Fiscal Year 2000: ¥1,200,000 (Direct Cost: ¥1,200,000)
Fiscal Year 1999: ¥1,400,000 (Direct Cost: ¥1,400,000)
KeywordsKansei Engineering / Non-Linearity of Kansei / Semantic Differential Method / Kansei Evaluation / Regression Analysis / Factor Analysis / Quantification Type 1 / 数量化理論1類 / 感性 / 非線形性 / 多変量解析 / 新製品開発 / データベース
Research Abstract

Kansei Engineering was founded by Professor Mitsuo Nagamachi at Hiroshima University about 30 years ago and it has spread out in Japan as well as in the world. It is defined as "a translating technology of consumers' feeling and image (Kansei) on a coming product into the design domain". Since the consumers' kansei is implemented in the product design and its function, the new products developed through the kansei engineering have sold very well and sometime it constructed the new bend in the market. The kansei engineering has been introduced so far in industries of Automobile, Construction Machine, Electric Home Appliance, House Construction, Costume, Cosmetics and so forth.
It is said that the kansei has in general the non-linear characteristics. However, we have dealt with it as linearity for treatment in terms of statistical analysis. The concern of the present research is to make clear whether the kansei has linearity or non-linearity and to construct the method, which is able to heat the linear characteristics of kansei. The experiments conducted for this purpose showed that the kansei linearity relies on the kansei words themselves. For instance, the kansei words related to the physical trait like "large-small", "heavy-light", "simple-complicated" and so on showed the linearity in the evaluated data. But those words concerned with aesthetic like "beautiful-ugly", "graceful-not graceful" and the like resulted in the non-linear feature. We found out these interesting results in terms of Factor Analysis, Quantification Theory and non-linear regression analysis.

Report

(3 results)
  • 2000 Annual Research Report   Final Research Report Summary
  • 1999 Annual Research Report
  • Research Products

    (20 results)

All Other

All Publications (20 results)

  • [Publications] S.Ishihara,K.Ishihara and M.Nagamachi: "Analysis of Individual Differences in Kansei Evaluation Data based on Cluster Analysis"Kansei Engineering International. Vol.1,No.1. 49-58 (1999)

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2000 Final Research Report Summary
  • [Publications] T.Nishino and M.Nagamachi: "Kansei Comparison of Form-Ratio between Cubic Model and Refrigerator"Proceedings of 2000 Spring Conference of KOSES of International Sensibility Ergonomics Symposium. 133-137 (2000)

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2000 Final Research Report Summary
  • [Publications] T.Nishino and M.Nagamachi: "Kansei Comparison of Form-Ration by Factor Analysis"Proceedings of 2000 Spring Conference of KOSES of International Sensibility Ergonomics Symposium. 248-252 (2000)

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2000 Final Research Report Summary
  • [Publications] T.Tsuchiya,Y.Matsubara,S.Ishihara and M.Nagamachi: "Detecting Non-Linear Relations Between Variables of Kansei Evaluation Data"Proceedings of the XIVth Triennial Congress of the IEA and 44th Annual Meetings of the HFES 2000. Vo.6. 376-379 (2000)

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2000 Final Research Report Summary
  • [Publications] 石原茂和,石原恵子,長町三生,小松孝二,市坪誠,西野達夫: "カーネル密度推定法による感性非線形の分析"第2回日本感性工学会大会予稿集2000. 51 (2000)

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2000 Final Research Report Summary
  • [Publications] 土屋敏夫,長町三生: "食品広告における感性評価の研究"第2回日本感性工学会大会予稿集2000. 53 (2000)

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2000 Final Research Report Summary
  • [Publications] S.Ishihara, K.Ishihara and M.Nagamachi: "Analysis of Individual Differences in Kansei Data based on Cluster Analysis"Kansei Engineering International. Vol.1, No.1. 49-58 (1999)

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2000 Final Research Report Summary
  • [Publications] T.Nishino and M.Nagamachi: "Kansei Comparison of Form-Ratio between Cubic Model and Refrigerator"Proceedings of 2000 Spring Conference of KOSES of International Sensibility Ergonomics Symposium. 133-137 (2000)

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2000 Final Research Report Summary
  • [Publications] T.Nishino and M.Nagamachi: "Kansei Comparison of Form-Ration by Factor Analysis"Proceedings of 2000 Spring Conference of KOSES of International Sensibility Ergonomics Symposium. 248-252 (2000)

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2000 Final Research Report Summary
  • [Publications] T.Tsuchiya, Y.Matsubara, S.Ishihara and M.Nagamachi: "Detecting Non-Linear Relations Between Variables of Kansei Evaluation Data"Proceedings of the XIVth Triennial Congress of the IEA and 44th Annual Meetings of the HFES 2000. Vo.6. 376-379 (2000)

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2000 Final Research Report Summary
  • [Publications] S.Ishihara, K.Ishihara, M.Nagamachi, K.Komatsu, M.Ichitsubo and T.Nishino: "Analysis of Non-Linearity of Kansei Evaluation by Kernel Density Estimation Method"Proceedings of the 2^<nd> Annual Conference of JSKE 2000. 51 (2000)

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2000 Final Research Report Summary
  • [Publications] T.Tsuchiya and M.Nagamachi: "A Study of Kansei Evaluation on Food Advertisement"Proceedings of the 2^<nd> Annual Conference of JSKE 2000. 53 (2000)

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2000 Final Research Report Summary
  • [Publications] 石原茂和,石原恵子,長町三生,西野達夫,小松孝二,市坪誠,松原行宏: "回帰モデルによる感性評価実験データの非線形性の検討"第1回日本感性工学会大会予稿集1999. 171 (1999)

    • Related Report
      2000 Annual Research Report
  • [Publications] T.Nishino and M.Nagamachi: "Kansei Comparison of Form-Ratio between Cubic Model and Refrigerator"Proceedings of 2000 Spring Conference of KOSES of International Sensibility Ergonomics Symposium. 133-137 (2000)

    • Related Report
      2000 Annual Research Report
  • [Publications] T.Nishino and M.Nagamachi: "kansei Comparison of Form-Ration by Factor Analysis"Proceedings of 2000 Spring Conference of KOSES of International Sensibility Ergonomics Symposium. 248-252 (2000)

    • Related Report
      2000 Annual Research Report
  • [Publications] T.Tsuchiya,Y.Matsubara,S.Ishihara and M.Nagamachi: "Detecting Non-Linear Relations Between Variables of Kansei Evaluation Data"Proceedings of the XIVth Triennial Congress of the IEA and 44th Annual Meetings of the HFES 2000. Vo.6. 376-379 (2000)

    • Related Report
      2000 Annual Research Report
  • [Publications] 石原茂和,石原恵子,長町三生,小松孝二,市坪誠,西野達夫: "カーネル密度推定法による感性非線形の分析"第2回日本感性工学会大会予稿集2000. 51 (2000)

    • Related Report
      2000 Annual Research Report
  • [Publications] 土屋敏夫,中町三生: "食品広告における感性評価の研究"第2回日本感性工学会大会予稿集2000. 53 (2000)

    • Related Report
      2000 Annual Research Report
  • [Publications] S. Ishihara, K. Ishihara and M. Nagamachi: "Analysis of Individual Differences in Kansei Evaluation Data based on Cluster Analysis"Kansei Engineering International. Vol. 1, No. 1. 49-58 (1999)

    • Related Report
      1999 Annual Research Report
  • [Publications] 石原茂和,石原恵子,長町三生ほか: "回帰モデルによる感性評価実験データの非線形性の検討"第1回日本感性工学会大会予稿集. No.1. 171 (1999)

    • Related Report
      1999 Annual Research Report

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Published: 1999-04-01   Modified: 2016-04-21  

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