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Knowledge Sharing, Accumulation and Generation Based on Cyber Community

Research Project

Project/Area Number 12630125
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeSingle-year Grants
Section一般
Research Field Business administration
Research InstitutionHITOTSUBASHI UNIVERSITY

Principal Investigator

FURUKAWA Ichiro  Hitotsubashi University, Graduate School of Commerce and Management, Professor, 大学院・商学研究科, 教授 (60209161)

Project Period (FY) 2000 – 2002
Project Status Completed (Fiscal Year 2002)
Budget Amount *help
¥3,200,000 (Direct Cost: ¥3,200,000)
Fiscal Year 2002: ¥1,000,000 (Direct Cost: ¥1,000,000)
Fiscal Year 2001: ¥1,000,000 (Direct Cost: ¥1,000,000)
Fiscal Year 2000: ¥1,200,000 (Direct Cost: ¥1,200,000)
Keywordsnetwork (cyber) community / participation / prosumer / framing / homogeneous motivation / self-segmentation / two way communication / Dialogue model / 参加型コミュニティ / 双方向メディア / 創出 / 共創 / 創出・共創型開発モデル / 動的セグメンテーション / マーケティング・リサーチ / 自律的セグメンテーション / デジタル・ライフスタイル / インターネット革命 / コミュニケーション革命 / 感覚能力の拡張 / ブランドの意味世界 / オークション
Research Abstract

This research investigated network cyber community in terms of knowledge sharing, accumulation and generation. During this decade, the style of communication among people has been changing very rapidly because information technology is getting more and more popular for us. Many companies were trying to find a new way to achieve a gigantic economic success from the innovation of information technology. This movement is still advancing these days, however, very few successful examples can be found in e-commerce of business to customer circumstances in terms of economic profit. Nonetheless, we can find several interesting phenomena in business based cyber community.
This research revealed following several new potentials of network community for a new business model from the observations of these phenomena.
(1) Generating new ideas through dialog of members who committed to a certain cyber community
(2) Strengthen brand equity through communication in cyber community between a company and its customers
(3) Strengthen customer equity through intimated relationship build on cyber community

Report

(4 results)
  • 2002 Annual Research Report   Final Research Report Summary
  • 2001 Annual Research Report
  • 2000 Annual Research Report
  • Research Products

    (14 results)

All Other

All Publications (14 results)

  • [Publications] 古川一郎: "擬似的ブランド拡張によるブランド・アイデンティティの強化"マーケティング・ジャーナル. 22巻3号. 4-17 (2003)

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2002 Final Research Report Summary
  • [Publications] 古川一郎(山下裕子と共著): "エレファントデザイン"一橋ビジネスレビュー. 50巻2号. 164-178 (2002)

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2002 Final Research Report Summary
  • [Publications] 古川一郎: "eコミュニティの誕生とマーケティングの革新"一橋ビジネスレビュー. 49巻2号. 53-73 (2001)

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2002 Final Research Report Summary
  • [Publications] 古川一郎編著: "デジタルライフ革命"東洋経済新報社. 261 (2001)

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2002 Final Research Report Summary
  • [Publications] Ichiro Furukawa: "Building Strong Brand through Quasi Brand Extension"Marketing Journal. 22. 4-17 (2003)

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2002 Final Research Report Summary
  • [Publications] Ichiro Furukawa (with Yuko Yamashita): "Elephant Design"Hitotsubashi Business Review. 50. 164-178 (2002)

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2002 Final Research Report Summary
  • [Publications] Ichiro Furukawa: "Marketing Revolution Based on Emerging e-community"Hitotsubashi Business Review. 49. 58-73 (2001)

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2002 Final Research Report Summary
  • [Publications] Ichiro Furukawa ed.: "Digital Life Revolution"Toyokeizai-shinposha. (2001)

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2002 Final Research Report Summary
  • [Publications] 古川一郎: "擬似的ブランド拡張によるブランド・アイデンティティの強化"マーケティングジャーナル. 22巻3号. 4-17 (2003)

    • Related Report
      2002 Annual Research Report
  • [Publications] 古川一郎(山下裕子と共著): "エレファントデザイン"一橋ビジネスレビュー. 50巻2号. 164-178 (2002)

    • Related Report
      2002 Annual Research Report
  • [Publications] 古川一郎: "eコミュニティの誕生とマーケティングの革新"一橋ビジネスレビュー. 49・2. 58-73 (2001)

    • Related Report
      2001 Annual Research Report
  • [Publications] 古川一郎, 電通デジタルライフスタイル研究会: "デジタルライフ革命"東洋経済. 261 (2001)

    • Related Report
      2001 Annual Research Report
  • [Publications] 古川一郎 編著: "デジタル・ライフスタイル"東洋経済新報社(6月刊行予定). (2001)

    • Related Report
      2000 Annual Research Report
  • [Publications] 岡本康雄 他と共著: "『現代経営学への招待』第6章「マーケティング」"中央経済社. 32 (2000)

    • Related Report
      2000 Annual Research Report

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Published: 2000-04-01   Modified: 2016-04-21  

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