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Research on the actual condition and its management of Agri-brand in Japan

Research Project

Project/Area Number 13430027
Research Category

Grant-in-Aid for Scientific Research (B)

Allocation TypeSingle-year Grants
Section一般
Research Field Commerce
Research InstitutionOsaka City University

Principal Investigator

KOBAYASHI Tetsu  Osaka City University, Graduate School of Business, Associate Professor, 大学院・経営学研究科, 助教授 (60225521)

Co-Investigator(Kenkyū-buntansha) IWANARI Kazuko  Tokyo University of Marine Science and Technology, Faculty of Marine Science, Visiting Associate Professor, 海洋科学部, 客員助教授
UEHARA Yukihiko  Meijigakuin University, Faculty of Economics, Professor, 経済学部, 教授 (70130846)
Project Period (FY) 2001 – 2003
Project Status Completed (Fiscal Year 2003)
Budget Amount *help
¥10,900,000 (Direct Cost: ¥10,900,000)
Fiscal Year 2003: ¥2,700,000 (Direct Cost: ¥2,700,000)
Fiscal Year 2002: ¥3,700,000 (Direct Cost: ¥3,700,000)
Fiscal Year 2001: ¥4,500,000 (Direct Cost: ¥4,500,000)
Keywordsbrand / agri-brand / branding of primary products / brand management / marketing in agriculture / agricultural policy / fishery policy / アグリブランド / 農林水産業 / 農業マーケティング / 農林水産業政策 / 第一次産品 / 登録商標 / 農業協同組合 / 漁業協同組合
Research Abstract

This research clarifies Agri-brand's (primary products with which brand was given) actual condition in Japan. aims at considering the marketing method of the individual institution, and policy support of them. Fruits of work are as follows.
(1)Agri-brand's survey in Japan
About Agri-brand's possession situation, a sale year, a selling trend, marketing activities, etc., the questionnaire was carried out for the agricultural cooperative association and the fishermen's cooperative association, and the result was summarized as an "Agri-brand survey report."
(2)Agri-brand's case study
In order to derive the effective marketing technique for Agri-brand, the case study was carried out for the individual institutions.
(3)Research on the policy for the Agri-brand
It arranged based on hearing investigation in reference and overseas advanced nations about the policy required for the Agri-brand.
(4)Establishment of a virtual research institution "Agri-brand Project"
For the purpose of promotion of the Agri-brand research, and continuous academic research for it, the virtual research institution "Agri-brand Project" (http://agribrand.bus.osaka-cu.ac.jp/agribrand/public/top.php) was founded on the Internet.
In addition, result of this research (1) -(3) is exhibited here.

Report

(4 results)
  • 2003 Annual Research Report   Final Research Report Summary
  • 2002 Annual Research Report
  • 2001 Annual Research Report
  • Research Products

    (3 results)

All Other

All Publications (3 results)

  • [Publications] 小林 哲: "関あじ・関さば-鮮魚のブランド化と価格-"ケースで学ぶ価格戦略入門(上田隆穂編著)(分担執筆). 156-184 (2003)

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2003 Final Research Report Summary
  • [Publications] Tetsu KOBAYASHI (Takaho UEDA ed.): "Seki-Aji and Seki-SABA -Branding and Pricing Strategy of Fish (in Japanese)"Introduction of Pricing Strategy (Yuhikaku). 156-184 (2003)

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2003 Final Research Report Summary
  • [Publications] 小林 哲: "関あじ・関さば-群魚のブランド化と価格-"上田隆穂編著『ケースで学ぶ価格戦略入門』(分担執筆). 156-184 (2003)

    • Related Report
      2002 Annual Research Report

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Published: 2001-04-01   Modified: 2016-04-21  

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