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Research on new product marketing and its success factors

Research Project

Project/Area Number 13630125
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeSingle-year Grants
Section一般
Research Field Commerce
Research InstitutionYamaguchi University

Principal Investigator

KOMETANI Masayuki  Yamaguchi University, Dep. of Economics, Professor, 経済学部, 教授 (50034864)

Project Period (FY) 2001 – 2003
Project Status Completed (Fiscal Year 2003)
Budget Amount *help
¥2,000,000 (Direct Cost: ¥2,000,000)
Fiscal Year 2003: ¥500,000 (Direct Cost: ¥500,000)
Fiscal Year 2002: ¥700,000 (Direct Cost: ¥700,000)
Fiscal Year 2001: ¥800,000 (Direct Cost: ¥800,000)
Keywordsmarketing / new product / product development / new product performance / private brand / ブランド
Research Abstract

1. I have made some preliminary studies about new product marketing and its performance. We have found that there are a lot of differences among research results of previous studies. They come from the differences of level of analysis, measurement, source of data, and data collection method. We made discussions about the effect of these dimensions of research on the research results. Especially the level of analysis (program vs. project) seems to be more important from the view point of distinguishing research results. In addition we examined the conceptual models of Cooper and Song & Parry which explain the success and failure factors of new product development
2. A lot of large retailers also are engaged in planning and developing new products. I analyzed the activities and their performance relating to new product planning and development promoted by large retailers theoretically and empirically
3. The role of marketing channel is more important in developing and marketing new products. We examined the relationship between the problems of marketing channel and the performance of new product marketing through the case of Guangzhou Honda Automobile Co., which built its own sales network in the perfect manner and attained high performance in China
4. I have studied the effect of brands on the performance of new product marketing through using data from the questionnaire investigations toward consumers and local companies

Report

(4 results)
  • 2003 Annual Research Report   Final Research Report Summary
  • 2002 Annual Research Report
  • 2001 Annual Research Report
  • Research Products

    (20 results)

All Other

All Publications (20 results)

  • [Publications] 米谷雅之: "新製品開発成果をめぐる基礎的問題"山口経済学雑誌. 第50巻第4号. 27-54 (2002)

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2003 Final Research Report Summary
  • [Publications] 米谷雅之: "新製品開発の成功要因:CooperとSong & Parryの研究を中心に"東亜経済研究. 第62巻第1号. 191-210 (2003)

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2003 Final Research Report Summary
  • [Publications] 米谷雅之: "メーカー主導型チャンネルシステムの構築と管理:広州本田汽車のケースを中心に"東アジアの企業経営と自動車産業の課題 研究会議報告集(福岡大学). 84-106 (2003)

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2003 Final Research Report Summary
  • [Publications] KOMETANI, Masayuki: "New product development and its performance"山口経済学雑誌. 第52巻第3号. 281-291 (2004)

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2003 Final Research Report Summary
  • [Publications] 米谷雅之: "流通企業による独自商品の開発"山口経済学雑誌. 第52巻第4号. 27-43 (2004)

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2003 Final Research Report Summary
  • [Publications] KOMETANI, Masayuki: "Activities and their performance in new product development"Proceedings of the 14^<th> IGWT Symposium. (forthcoming). (2004)

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2003 Final Research Report Summary
  • [Publications] 米谷雅之: "現代日本の流通と社会(白石善章, 田中道雄編著)"ミネルヴァ書房(第6章所収). 71-82 (2004)

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2003 Final Research Report Summary
  • [Publications] KOMETANI, Masayuki: "New product success and failure a preliminary study"Yamaguchi journal of Economics, Business Administration & Laws. Vol.52, No.2. 27-54 (2002)

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2003 Final Research Report Summary
  • [Publications] KOMETANI, Masayuki: "Success factors in New product development"Asian Economic Review. Vol.62, No.1. 191-210 (2003)

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2003 Final Research Report Summary
  • [Publications] KOMETANI, Masayuki: "Construction of the marketing channel system with four in one type exclusive dealers in China"Proceedings of the Symposium on Business Management and Automobile Industry in East Asia. 84-106 (2003)

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2003 Final Research Report Summary
  • [Publications] KOMETANI, Masayuki: "New product development and its performance"Yamaguchi journal of Economics, Business Administration & Laws. Vol.52, No.3. 281-291 (2004)

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2003 Final Research Report Summary
  • [Publications] KOMETANI, Masayuki: "The development of original products by large retailers"Yamaguchi journal of Economics, Business Administration & Laws. Vol.52, No.4. 27-43 (2004)

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2003 Final Research Report Summary
  • [Publications] KOMETANI, Masayuki: "Activities and their performance in new product development"Proceedings of the 14^<th> IGWT Sympo sium, 2004 (forthcoming). (2004)

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2003 Final Research Report Summary
  • [Publications] KOMETANI, Masayuki: "The development of private brands by large retailers"Shiraishi, Y., M.Tanaka (eds.), Distribution and Society In Japan, (Minerva Pub.Co.). 71-82 (2003)

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2003 Final Research Report Summary
  • [Publications] H.Fujimoto, M.Kometani: "Cooperation in environmental circulated logistics channel"M.Zineldin(ed.), Cooperation & Competition C&C : Strategies, Synergies and Challenges (Lund-Sweden). 140-147 (2003)

    • Related Report
      2003 Annual Research Report
  • [Publications] 米谷 雅之: "流通業の商品戦略:小売企業のPB戦略を中心に"現代日本の流通と社会(白石善章・田中道雄編)(ミネルヴァ書房). 71-82 (2004)

    • Related Report
      2003 Annual Research Report
  • [Publications] Masayuki Kometani: "New product development and its performance"山口経済学雑誌. 52巻3号. 1-11 (2004)

    • Related Report
      2003 Annual Research Report
  • [Publications] 米谷 雅之: "流通企業による独自商品の開発"山口経済学雑誌. 52巻4号. 1-17 (2004)

    • Related Report
      2003 Annual Research Report
  • [Publications] 米谷雅之: "新製品開発の成功要因:CooperとSong & Parryの研究を中心に"東亜経済研究. 第62巻1号. 191-210 (2003)

    • Related Report
      2002 Annual Research Report
  • [Publications] 米谷雅之: "新製品開発成果をめぐる基礎的問題"山口経済学雑誌. 50巻3号. (2002)

    • Related Report
      2001 Annual Research Report

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Published: 2001-04-01   Modified: 2016-04-21  

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