The sustention of activated stereotypes.

• Project/Area Number: 14510152
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Single-year Grants
• Section: 一般
• Research Field: 教育・社会系心理学
• Research Institution: Fukuoka University of Education
• Principal Investigator: SASAYAMA Ikuo Fukuoka University of Education, Faculty of Education, Associate Professor, 教育学部, 助教授 (30235296)
• Project Period (FY): 2002 – 2003
• Project Status: Completed (Fiscal Year 2003)
• Budget Amount: ¥2,600,000 (Direct Cost: ¥2,600,000); Fiscal Year 2003: ¥700,000 (Direct Cost: ¥700,000); Fiscal Year 2002: ¥1,900,000 (Direct Cost: ¥1,900,000)
• Keywords: social cognition / stereotype / stereotype activation / gender stereotype / 自動的情報処理過程 / 対人情報処理 / ジェンダー・ステレオタイプ

Research Abstract

Three experiments were conducted to examine that gender stereotype activated upon initial exposure to a stranger may be dissipated as the exposure continues. There was no evidence to support the hypothesis that the activated gender stereotype following 15 seconds' observation of a videotaped interview with a stranger was dissipated following 15 minute's observation though two interesting results were found. The first interesting result was that participants were activated the gender stereotype only when they looked at the gender-related words presented during the lexical decision task which was conducted for assessing stereotype activation. The second one was that the different representations may be activated between participants who observed the stimulus person of the opposite sex and the same sex. These results may suggest the nature of the dynamic time course of stereotype activation. The differences between gender-stereotype and race stereotype are discussed.