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The Development Process of Franchising and The Franchising Relationship

Research Project

Project/Area Number 14530128
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeSingle-year Grants
Section一般
Research Field Commerce
Research InstitutionToyo University

Principal Investigator

KOJIMA Masatoshi  Toyo University, Faculty of Business Administration, Professor, 経営学部, 教授 (40215257)

Co-Investigator(Kenkyū-buntansha) KOHNO Shozo  Tohoku University, Graduate School of Economics and Management, Business Management, Professor, 大学院・経済学研究科, 教授 (70111333)
TERAHATA Masahide  Toyo University, Faculty of Management, Associate Professor, 経営学部, 助教授 (20328644)
MURAYAMA Takahide  Tohoku Gakuin University, Faculty of Economics, Associate Professor, 経済学部, 助教授 (20285654)
Project Period (FY) 2002 – 2004
Project Status Completed (Fiscal Year 2004)
Budget Amount *help
¥3,400,000 (Direct Cost: ¥3,400,000)
Fiscal Year 2004: ¥1,200,000 (Direct Cost: ¥1,200,000)
Fiscal Year 2003: ¥1,100,000 (Direct Cost: ¥1,100,000)
Fiscal Year 2002: ¥1,100,000 (Direct Cost: ¥1,100,000)
KeywordsFranchising / Multi-unit Franchisee / Franchise Relations / Franchising Industries / Franchise Organization / The Food-Service Industry / Shopping Center / Entrepreneur / メガフランチャイジング / フランチャイジング産業 / ライセンス / フランチャイズ / 生業的フランチャイジング / 多角的フランチャイジング / フランチャイジングの定義 / フランチャイジングの優位性
Research Abstract

We made the study about the development process of franchising and franchise relations.
Bottling companies, petroleum marketing companies, and the food service industry were taken up as an object of research.
The franchise package composed by the know-how and product which has proved a success may be the system limited to the basis of the management system and the execution right. Therefore, as the franchise package becomes the source of the competitive advantages, it necessary to build up a long-term accumulation of brand image in the consumer mind.
Franchising as a management system to avoid business risk is to be the system which makes an individual continuous refinement process.
Moreover, investigations in multi unit franchisees were done. The characteristics of a successful multi unit franchisee coped with shortening of the life cycle of franchise system and they worked out countermeasures which consist of portfolio methods and market opportunity organization.
In theoretical research, after reconsidered about the definition of franchising, we studied about the franchise relations and dual network structure of franchising firms.

Report

(4 results)
  • 2004 Annual Research Report   Final Research Report Summary
  • 2003 Annual Research Report
  • 2002 Annual Research Report
  • Research Products

    (11 results)

All 2005 2004 2003 Other

All Journal Article (7 results) Book (3 results) Publications (1 results)

  • [Journal Article] フランチャイジングの萌芽とA&W沖縄2005

    • Author(s)
      小嶌正稔
    • Journal Title

      東洋大学経営論集 第64号

      Pages: 21-37

    • NAID

      110009621540

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2004 Final Research Report Summary
  • [Journal Article] The Germ of Franchising and A & W Okinawa2005

    • Author(s)
      KOJIMA Masatoshi
    • Journal Title

      KEIEI RONSYU (JOUENAL OF BUSINESS ADMINISTRATION)(Toyo University) Vol.64

      Pages: 21-37

    • NAID

      110009621540

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2004 Final Research Report Summary
  • [Journal Article] フランチャイジングの萌芽とA&W沖縄2005

    • Author(s)
      小嶌 正稔
    • Journal Title

      東洋大学経営論集 第64号

      Pages: 21-37

    • NAID

      110009621540

    • Related Report
      2004 Annual Research Report
  • [Journal Article] 生活密着型SCへの提言-SC形態の変化と多様化からみた生活密着型SC2004

    • Author(s)
      小嶌正稔
    • Journal Title

      URERU 6月号

      Pages: 38-42

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2004 Final Research Report Summary
  • [Journal Article] 生活密着型SCへの提言-SC形態の変化と多様化からみた生活密着型SC2004

    • Author(s)
      小嶌 正稔
    • Journal Title

      URERU 6月号

      Pages: 38-42

    • Related Report
      2004 Annual Research Report
  • [Journal Article] フランチャイジングの定義と優位性の源泉2003

    • Author(s)
      小嶌正稔
    • Journal Title

      経営研究所論集(東洋大学経営研究所) 第26号

      Pages: 27-45

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2004 Final Research Report Summary
  • [Journal Article] Definitions and Advantages of Franchising2003

    • Author(s)
      KOJIMA Masatoshi
    • Journal Title

      KEIEI KENKYUJO RONSYU (Studies of Business Management)(The Research Institute of Business Management, TOYO University) Vol.26

      Pages: 27-45

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2004 Final Research Report Summary
  • [Book] ビジネスの生成(増補改訂版)2004

    • Author(s)
      河野昭三
    • Total Pages
      314
    • Publisher
      文眞堂
    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2004 Annual Research Report 2004 Final Research Report Summary
  • [Book] The Formation of the Business2004

    • Author(s)
      KOHNO Shozo
    • Total Pages
      314
    • Publisher
      Bunshindo
    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2004 Final Research Report Summary
  • [Book] Life Style Shopping Center

    • Author(s)
      KOJIMA Masatoshi
    • Publisher
      URERU, Japan Council of Shopping Centers
    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2004 Final Research Report Summary
  • [Publications] 小嶌 正稔: "フランチャイジングの定義と優位性の源泉"『経営研究所論集』(東洋大学経営研究所). 第26号. 27-45 (2003)

    • Related Report
      2002 Annual Research Report

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Published: 2002-04-01   Modified: 2016-04-21  

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