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Intermediaries' New Roles and Strategies in Electronic Commerce

Research Project

Project/Area Number 14530145
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeSingle-year Grants
Section一般
Research Field Business administration
Research InstitutionUniversity of Shizuoka

Principal Investigator

WATABE Kazuo  University of Shizuoka, Department of Administration and Informatics, Professor, 経営情報学部, 教授 (90244532)

Co-Investigator(Kenkyū-buntansha) IWASAKI Kunihiko  University of Shizuoka, Department of Administration and Informatics, Associate Professor, 経営情報学部, 助教授 (40315213)
Project Period (FY) 2002 – 2004
Project Status Completed (Fiscal Year 2004)
Budget Amount *help
¥3,500,000 (Direct Cost: ¥3,500,000)
Fiscal Year 2004: ¥1,300,000 (Direct Cost: ¥1,300,000)
Fiscal Year 2003: ¥900,000 (Direct Cost: ¥900,000)
Fiscal Year 2002: ¥1,300,000 (Direct Cost: ¥1,300,000)
KeywordsElectronic Commerce / Electronic Intermediary / BtoB / Intermediaries / Marketing / B to B / 中小小売業 / セグメンテーション
Research Abstract

The purpose of this research is to clarify intermediary's and e-intermediary's roles in the marketplace. The researchers took the standpoint that the roles that intermediaries had played will be important in the future, and the intermediaries will keep existing in the future. In this research, the roles that the intermediaries had played was arranged, and the researchers classified them into nine kinds, such as information gathering and transmission, and counseling. Then, the cases of e-Marketplace (eMP), information intermediation, and electronic distribution industry were investigated as investigations of the e-business which executes intermediary's functions. In addition, we had interviews with the top management of the electronic intermediaries and electronic retail companies. And then, we analyzed the success factors of eMP in the United States. The 12 factors have been extracted. Finally, to accomplish the roles that the electronic intermediaries have to play efficiently, we investigated the strategies for improving the efficiency of daily operations.
The following conclusions were obtained by this research. 1. For intermediaries, not just to survive but to thrive, they are urged to transfer themselves to an electronic intermediary or to improve the efficiency of daily operations by reviewing the business or adopting IT. 2. The information gathering and the information transmission function are the most important in the electronic intermediary. In addition, the commodity selection, the goods assortment function, the inventory adjustment function, and the sales promotion function are also important.

Report

(4 results)
  • 2004 Annual Research Report   Final Research Report Summary
  • 2003 Annual Research Report
  • 2002 Annual Research Report
  • Research Products

    (34 results)

All 2004 2003 2002 Other

All Journal Article (19 results) Book (3 results) Publications (12 results)

  • [Journal Article] 4映像伝送を活用した遠隔講義システムの構築2004

    • Author(s)
      湯瀬裕昭, 渡部和雄ほか
    • Journal Title

      日本e-Learning学会 2003年度学術講演会

      Pages: 7-10

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2004 Final Research Report Summary
  • [Journal Article] コンベンション参加者の開催都市に対する顧客満足度モデルの構築2004

    • Author(s)
      岩崎邦彦
    • Journal Title

      日本地域学会第41回年次大会

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2004 Annual Research Report 2004 Final Research Report Summary
  • [Journal Article] Developing an Effective Retail Format for Small Tea Retailers2004

    • Author(s)
      Kunihiko Iwasaki
    • Journal Title

      International conference on Tea Culture and Science

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2004 Annual Research Report 2004 Final Research Report Summary
  • [Journal Article] 4映像伝送を活用した遠隔講義システムの社会人教育における評価2004

    • Author(s)
      渡部和雄, 湯瀬裕昭, 渡邉貴之他
    • Journal Title

      経営と情報 Vol.17,No.1

      Pages: 47-56

    • NAID

      110004614580

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2004 Final Research Report Summary
  • [Journal Article] 4映像伝送を活用した対話型教育向け遠隔講義システムの構築2004

    • Author(s)
      湯瀬裕昭, 渡部和雄, 渡邉貴之他
    • Journal Title

      経営と情報 Vol.17,No.1

      Pages: 1-10

    • NAID

      110004614576

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2004 Final Research Report Summary
  • [Journal Article] ユビキタス時代の情報科学2004

    • Author(s)
      渡部和雄
    • Journal Title

      教養情報科学概論

      Pages: 2-10

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2004 Annual Research Report 2004 Final Research Report Summary
  • [Journal Article] ビジネスでのコンピュータ利用2004

    • Author(s)
      渡部和雄
    • Journal Title

      教養情報科学概論

      Pages: 23-33

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2004 Annual Research Report 2004 Final Research Report Summary
  • [Journal Article] Developing an Effective Retail Format for Small Tea Retailers2004

    • Author(s)
      Iwasaki, Kunihiko
    • Journal Title

      International conference on Tea Culture and Science

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2004 Final Research Report Summary
  • [Journal Article] 4映像伝送を活用した遠隔講義システムの社会人教育における評価2004

    • Author(s)
      渡部和雄, 湯瀬裕昭, 渡邉貴之他
    • Journal Title

      経営と情報 Vol.17, No.1

      Pages: 47-56

    • NAID

      110004614580

    • Related Report
      2004 Annual Research Report
  • [Journal Article] 4映像伝送を活用した対話型教育向け遠隔講義システムの構築2004

    • Author(s)
      湯瀬裕昭, 渡部和雄, 渡邉貴之他
    • Journal Title

      経営と情報 Vol.17, No.1

      Pages: 1-10

    • NAID

      110004614576

    • Related Report
      2004 Annual Research Report
  • [Journal Article] 電子仲介業の業態と動向2003

    • Author(s)
      渡部和雄, 野村和臣
    • Journal Title

      経営情報学会2003年春季全国研究発表大会

      Pages: 226-229

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2004 Final Research Report Summary
  • [Journal Article] 顧客維持活動がストア・ロイヤルティにもたらす効果2003

    • Author(s)
      岩崎邦彦
    • Journal Title

      経営と情報 Vol.6,No.1

      Pages: 13-25

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2004 Final Research Report Summary
  • [Journal Article] マーケティング・コミュニケーションにおける人的資源2003

    • Author(s)
      岩崎邦彦
    • Journal Title

      企業診断 Vol.50,No.8

      Pages: 56-61

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2004 Final Research Report Summary
  • [Journal Article] くちコミと中小企業2003

    • Author(s)
      岩崎邦彦
    • Journal Title

      中小公庫マンスリー Vol.50,No.4

      Pages: 12-17

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2004 Final Research Report Summary
  • [Journal Article] Strategies of E-Intermediaries in Electronic Commerce2002

    • Author(s)
      Kazuo Watabe
    • Journal Title

      Proc. Pacific Asia Conference on Information Systems

      Pages: 1192-1196

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2004 Final Research Report Summary
  • [Journal Article] Webブラウジングと情報検索2002

    • Author(s)
      渡部和雄
    • Journal Title

      ネットワーク社会の情報リテラシ

      Pages: 71-79

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2004 Final Research Report Summary
  • [Journal Article] 表計算とデータベース2002

    • Author(s)
      渡部和雄
    • Journal Title

      ネットワーク社会の情報リテラシ

      Pages: 114-138

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2004 Final Research Report Summary
  • [Journal Article] プレゼンテーション2002

    • Author(s)
      渡部和雄
    • Journal Title

      ネットワーク社会の情報リテラシ

      Pages: 139-152

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2004 Final Research Report Summary
  • [Journal Article] Strategies of E-Intermediaries in Electronic Commerce2002

    • Author(s)
      Watabe, Kazuo
    • Journal Title

      Proc. Pacific Asia Conference on Information Systems

      Pages: 1192-1196

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2004 Final Research Report Summary
  • [Book] スモールビジネス・マーケティング2004

    • Author(s)
      岩崎邦彦
    • Total Pages
      165
    • Publisher
      中央経済社
    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2004 Annual Research Report 2004 Final Research Report Summary
  • [Book] リテーリングにおける事業開発2003

    • Author(s)
      岩崎邦彦ほか
    • Total Pages
      206
    • Publisher
      中央経済社
    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2004 Final Research Report Summary
  • [Book] 中小規模店選好セグメントへの効果的接近のためのマーケティング・プログラム2002

    • Author(s)
      岩崎邦彦ほか
    • Publisher
      中央経済社
    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2004 Final Research Report Summary
  • [Publications] 渡部和雄, 野村和臣: "電子仲介業の業態と動向"経営情報学会2003年春季全国研究発表大会. 226-229 (2003)

    • Related Report
      2003 Annual Research Report
  • [Publications] 渡部和雄, 大石貴弘ほか: "行政機関のための災害情報収集・共有支援システム"「災害情報」日本災害情報学会誌. No.1. 90-96 (2003)

    • Related Report
      2003 Annual Research Report
  • [Publications] 湯瀬裕昭, 渡部和雄ほか: "4映像伝送を活用した遠隔講義システムの構築"日本e-Learning学会2003年度学術講演会. 7-10 (2004)

    • Related Report
      2003 Annual Research Report
  • [Publications] 岩崎邦彦: "顧客維持活動がストア・ロイヤルティにもたらす効果"「経営と情報」静岡県立大学経営情報学部報. Vol.16,No.1. 13-25 (2003)

    • Related Report
      2003 Annual Research Report
  • [Publications] 岩崎邦彦: "マーケティング・コミュニケーションにおける人的資源"企業診断. Vol.50,No.8. 56-61 (2003)

    • Related Report
      2003 Annual Research Report
  • [Publications] 岩崎邦彦: "くちコミと中小企業"中小公庫マンスリー. Vol.50,No.4. 12-17 (2003)

    • Related Report
      2003 Annual Research Report
  • [Publications] 小川正博, 岩崎邦彦ほか: "事業創造のビジネスシステム"中央経済社. 206 (2003)

    • Related Report
      2003 Annual Research Report
  • [Publications] 渡部和雄: "電子ビジネスにおける中間業者の役割"静岡県立大学経営情報学部報. 第13巻第1号. 79-85 (2002)

    • Related Report
      2002 Annual Research Report
  • [Publications] Kazuo Watanabe: "Strategies of E-Intermediaries in Electronic Commerce"Proc. 6th Pacific Asia Conference on Information Systems. (2002)

    • Related Report
      2002 Annual Research Report
  • [Publications] 岩崎邦彦: "中小規模店選好セグメントへの効果的接近のためのマーケティング・プログラムに関する実証研究"日本中小企業学会編「21世紀の地域社会活性化と中小企業」. 21巻. 164-175 (2002)

    • Related Report
      2002 Annual Research Report
  • [Publications] 岩崎邦彦: "小売業の顧客維持活動の効果"日本中小企業学会東部部会. (2003)

    • Related Report
      2002 Annual Research Report
  • [Publications] 渡部和雄(共著): "ネットワーク社会の情報リテラシ"共立出版. 206 (2002)

    • Related Report
      2002 Annual Research Report

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Published: 2002-04-01   Modified: 2016-04-21  

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