| Budget Amount *help |
¥17,680,000 (Direct Cost: ¥13,600,000、Indirect Cost: ¥4,080,000)
Fiscal Year 2018: ¥2,730,000 (Direct Cost: ¥2,100,000、Indirect Cost: ¥630,000)
Fiscal Year 2017: ¥5,200,000 (Direct Cost: ¥4,000,000、Indirect Cost: ¥1,200,000)
Fiscal Year 2016: ¥5,330,000 (Direct Cost: ¥4,100,000、Indirect Cost: ¥1,230,000)
Fiscal Year 2015: ¥4,420,000 (Direct Cost: ¥3,400,000、Indirect Cost: ¥1,020,000)
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| Outline of Final Research Achievements |
We examined non-price factors influencing individual energy saving behaviors. We investigated several themes through a structural estimation approach and a field experimental approach. Through the analysis of individual energy saving behaviors at home, we found that social norm plays an important role in their energy saving behaviors. We also found that a structural estimation approach is effective in estimating the size of impacts influenced by social norm. In the field experimental approach, we conducted experiments toward hotel guests. It is suggested that appealing to altruism by donating the amount of energy savings by hotel guests is effective. We also found that monetary incentive also works in energy savings.
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