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Theoretical and Empirical Research on Similarity and Difference between User Innovation and Maker Movement

Research Project

Project/Area Number 15H03393
Research Category

Grant-in-Aid for Scientific Research (B)

Allocation TypeSingle-year Grants
Section一般
Research Field Commerce
Research InstitutionKobe University

Principal Investigator

OGAWA Susumu  神戸大学, 経営学研究科, 教授 (80214021)

Co-Investigator(Kenkyū-buntansha) 西川 英彦  法政大学, 経営学部, 教授 (10411208)
Project Period (FY) 2015-04-01 – 2019-03-31
Project Status Completed (Fiscal Year 2018)
Budget Amount *help
¥13,260,000 (Direct Cost: ¥10,200,000、Indirect Cost: ¥3,060,000)
Fiscal Year 2018: ¥4,290,000 (Direct Cost: ¥3,300,000、Indirect Cost: ¥990,000)
Fiscal Year 2017: ¥3,770,000 (Direct Cost: ¥2,900,000、Indirect Cost: ¥870,000)
Fiscal Year 2016: ¥2,210,000 (Direct Cost: ¥1,700,000、Indirect Cost: ¥510,000)
Fiscal Year 2015: ¥2,990,000 (Direct Cost: ¥2,300,000、Indirect Cost: ¥690,000)
Keywords商学 / マーケティング / ユーザーイノベーション / メイカームーブメント / メイカーズ / 商業
Outline of Final Research Achievements

This research focuses on "user innovation" that consumers make for their own use, and "maker movement" that consumers make to enjoy making itself, and demonstrates the similarities and differences between the two concepts by the framework of motive for making. As a result of large-scale quantitative survey, "utilitarian motive for making" for practical benefit had an effect on the value of user-developed solutions (i.e. user innovation). In other words, there was a difference between consumers’ motives of the two concepts. On the other hand, there was no difference between consumers’ motives of the two concepts in sharing of solutions. “Hedonic motive for making” for fun process had an effect on sharing of solutions, and the effect was strengthened by the utilitarian motive for making.

Academic Significance and Societal Importance of the Research Achievements

学術的意義としては、消費者のモノづくり動機に対して、ユーザーイノベーション研究と、メイカーズ革命研究における知見を統合した点である。それぞれ独自に研究が進められてきた両研究の理論研究を通して、知見を整理し、新たな仮説モデルを構築できたことは、理論への貢献である。
社会的意義としては、多くの消費者のモノづくりの成果がいまだ社会全体で十分に活用されていないという状況下、企業や研究者が、どのようなモノづくり動機をもつ消費者が製品成果をあげるのかを理解するということは、埋もれてしまう可能性のある消費者のモノづくりという資源を上手く活用でき、社会への貢献が期待される。

Report

(5 results)
  • 2018 Annual Research Report   Final Research Report ( PDF )
  • 2017 Annual Research Report
  • 2016 Annual Research Report
  • 2015 Annual Research Report
  • Research Products

    (37 results)

All 2019 2018 2017 2016 2015

All Journal Article (13 results) (of which Int'l Joint Research: 2 results,  Open Access: 7 results,  Peer Reviewed: 4 results) Presentation (17 results) (of which Int'l Joint Research: 9 results,  Invited: 2 results) Book (7 results)

  • [Journal Article] 消費者イノベーション調査の質問項目の改訂について2019

    • Author(s)
      西大輔・西川英彦・小川進
    • Journal Title

      国民経済雑誌

      Volume: 219(3) Pages: 33-44

    • NAID

      120006823963

    • Related Report
      2018 Annual Research Report
    • Open Access
  • [Journal Article] 消費者の功利主義的・快楽主義的モノづくり動機と,製品成果・公開 - 大規模サーベイによる実証研究 -2019

    • Author(s)
      岡田庄生・西川英彦
    • Journal Title

      マーケティングジャーナル

      Volume: 39(1)

    • NAID

      130007668924

    • Related Report
      2018 Annual Research Report
    • Peer Reviewed / Open Access
  • [Journal Article] Intra-organizational communication and its consequences2019

    • Author(s)
      Manami Suzuki, Naoki Ando, Hidehiko Nishikawa
    • Journal Title

      Management Decision

      Volume: 57 Issue: 1 Pages: 71-85

    • DOI

      10.1108/md-02-2018-0159

    • Related Report
      2018 Annual Research Report
    • Peer Reviewed
  • [Journal Article] The Value of Marketing Crowdsourced New Products as Such: Evidence from Two Randomized Field Experiments2017

    • Author(s)
      Nishikawa Hidehiko、Schreier Martin、Fuchs Christoph、Ogawa Susumu
    • Journal Title

      Journal of Marketing Research

      Volume: 54 Issue: 4 Pages: 525-539

    • DOI

      10.1509/jmr.15.0244

    • Related Report
      2017 Annual Research Report 2016 Annual Research Report
    • Peer Reviewed / Int'l Joint Research
  • [Journal Article] 企業アバターの効果 ーー ローソンクルー♪あきこちゃん ーー 株式会社ローソン2017

    • Author(s)
      白井明子・西川英彦
    • Journal Title

      マーケティングジャーナル

      Volume: 37(2) Pages: 128-149

    • NAID

      130007801734

    • Related Report
      2017 Annual Research Report
    • Open Access
  • [Journal Article] マーケティング・リサーチプロジェクト2017

    • Author(s)
      西川英彦
    • Journal Title

      マーケティングジャーナル

      Volume: 37(2) Pages: 2-5

    • NAID

      130007801817

    • Related Report
      2017 Annual Research Report
    • Open Access
  • [Journal Article] ユーザー・イノベーション2017

    • Author(s)
      西川英彦
    • Journal Title

      マーケティングジャーナル

      Volume: 第36巻第4号 Pages: 2-4

    • NAID

      130007809372

    • Related Report
      2016 Annual Research Report
    • Open Access
  • [Journal Article] 共創志向と競争志向は、ユーザー・イノベーションに有効か:ミニ四駆のイノベーション・コミュニティ2017

    • Author(s)
      大久保直也・西川英彦
    • Journal Title

      マーケティングジャーナル

      Volume: 第36巻第4号 Pages: 24-29

    • NAID

      130007809367

    • Related Report
      2016 Annual Research Report
    • Open Access
  • [Journal Article] 無印良品の経営学:無印良品の再考2016

    • Author(s)
      西川英彦
    • Journal Title

      一橋ビジネスレビュー

      Volume: 第63 巻4号 Pages: 110-122

    • Related Report
      2015 Annual Research Report
  • [Journal Article] Classifying user-innovators - An approach to utilize user-innovator asset2015

    • Author(s)
      Kritinee Pongtanalert, Susumu Ogawa
    • Journal Title

      Journal of Engineering and Technology Management

      Volume: Vol.37 Pages: 32-39

    • Related Report
      2015 Annual Research Report
    • Peer Reviewed / Open Access / Int'l Joint Research
  • [Journal Article] 無印良品の経営学:無印良品の誕生2015

    • Author(s)
      西川英彦
    • Journal Title

      一橋ビジネスレビュー

      Volume: 第63 巻1 号 Pages: 148-163

    • Related Report
      2015 Annual Research Report
  • [Journal Article] 無印良品の経営学:無印良品の拡大2015

    • Author(s)
      西川英彦
    • Journal Title

      一橋ビジネスレビュー

      Volume: 第63 巻2 号 Pages: 132-149

    • Related Report
      2015 Annual Research Report
  • [Journal Article] 無印良品の経営学:無印良品の再生2015

    • Author(s)
      西川英彦
    • Journal Title

      一橋ビジネスレビュー

      Volume: 第63 巻3 号 Pages: 104-118

    • Related Report
      2015 Annual Research Report
  • [Presentation] リードーユーザーとの新製品開発手法2019

    • Author(s)
      西川英彦
    • Organizer
      日本マーケティング学会 第9回ユーザー・イノベーション研究報告会
    • Related Report
      2018 Annual Research Report
  • [Presentation] The degree of importance of communication in business2019

    • Author(s)
      Manami Suzuki, Naoki Ando and Hidehiko Nishikawa
    • Organizer
      TESOL 2019
    • Related Report
      2018 Annual Research Report
    • Int'l Joint Research
  • [Presentation] 消費者の声を活用できるツールキットはこれだ!2018

    • Author(s)
      中原隆友・畑中大介・栗原寛・高井久幸・山内隆弘・西川英彦
    • Organizer
      日本マーケティング学会 マーケティングカンファレンス2018
    • Related Report
      2018 Annual Research Report
  • [Presentation] Impacts of Hedonic and Utilitarian User Motives on User Innovation: Comparison of User Innovators and Anderson’s Makers2018

    • Author(s)
      Shoo Okada, Hidehiko Nishikawa and Susumu Ogawa
    • Organizer
      Open and User Innovation Conference 2018
    • Related Report
      2018 Annual Research Report
    • Int'l Joint Research
  • [Presentation] A Quantitative Study of the Relationship Between Experiences of Consumer Innovation and Experiences of Producer Innovation in Companies2018

    • Author(s)
      Seiichiro Honjo and Hidehiko Nishikawa
    • Organizer
      Open and User Innovation Conference 2018
    • Related Report
      2018 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Toolkit Effect Research on the Quality of User Ideas2018

    • Author(s)
      Takahiro Otomo and Hidehiko Nishikawa
    • Organizer
      Open and User Innovation Conference 2018
    • Related Report
      2018 Annual Research Report
    • Int'l Joint Research
  • [Presentation] The effect of language barriers on the performance of foreign subsidiaries of multinational corporations: An exploratory study2018

    • Author(s)
      Manami Suzuki, Naoki Ando and Hidehiko Nishikawa
    • Organizer
      The 31st Annual Conference of the Association of Japanese Business Studies (AJBS)
    • Related Report
      2018 Annual Research Report
    • Int'l Joint Research
  • [Presentation] ユーザー・イノベーションにおける不満の意義2018

    • Author(s)
      西川英彦
    • Organizer
      日本マーケティング学会 第7回ユーザー・イノベーション研究報告会
    • Related Report
      2017 Annual Research Report
  • [Presentation] Communication and Knowledge Transfer of Service and Manufacturing MNCs2017

    • Author(s)
      Manami Suzuki, Naoki Ando and Hidehiko Nishikawa
    • Organizer
      The 30th Annual Conference of the Association of Japanese Business Studies (AJBS)
    • Related Report
      2017 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Communication and Its Effect on Knowledge Transfer in Service and Manufacturing MNCs2017

    • Author(s)
      Manami Suzuki, Naoki Ando and Hidehiko Nishikawa
    • Organizer
      The Academy of International Business (AIB) 2017 Annual Meeting
    • Related Report
      2017 Annual Research Report
    • Int'l Joint Research
  • [Presentation] 多様な共創モデル:ユーザー・イノベーションとオープン・イノベーション2017

    • Author(s)
      西川英彦
    • Organizer
      日本マーケティング学会 マーケティングカンファレンス2017
    • Related Report
      2017 Annual Research Report
  • [Presentation] クラウドソーシング:企業はどのように群衆の知恵を活用すればよいか2017

    • Author(s)
      西川英彦
    • Organizer
      組織学会定例会
    • Related Report
      2017 Annual Research Report
    • Invited
  • [Presentation] クラウドソーシングにおける複合的市場効果2017

    • Author(s)
      西川英彦
    • Organizer
      日本商業学会 第7回全国研究報告会
    • Related Report
      2017 Annual Research Report
  • [Presentation] 無印良品のクラウドソーシングの理論2017

    • Author(s)
      西川英彦
    • Organizer
      日本マーケティング学会 第6回ユーザー・イノベーション研究報告会
    • Place of Presentation
      中央大学(東京都・文京区)
    • Related Report
      2016 Annual Research Report
  • [Presentation] Recruitment of local managers and its effect on knowledge transfer2016

    • Author(s)
      Manami Suzuki, Naoki Ando and Hidehiko Nishikawa
    • Organizer
      The 28th Annual Conference of the Association of Japanese Business Studies(AJBS)
    • Place of Presentation
      New Orleans (USA)
    • Related Report
      2016 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Information acquisition behavior of consumer innovators is idea networking positively related to innovation?2016

    • Author(s)
      Seiichiro Honjo and Hidehiko Nishikawa
    • Organizer
      Open and User Innovation Conference 2016
    • Place of Presentation
      Boston (USA)
    • Related Report
      2016 Annual Research Report
    • Int'l Joint Research
  • [Presentation] クラウドソーシングの価値:群衆の知恵の活かし方2016

    • Author(s)
      西川英彦
    • Organizer
      日本マーケティング学会 マーケティングサロン
    • Place of Presentation
      法政大学(東京都・千代田区)
    • Related Report
      2016 Annual Research Report
    • Invited
  • [Book] 1からのデジタル・マーケティング2019

    • Author(s)
      西川英彦・澁谷覚編著
    • Total Pages
      264
    • Publisher
      碩学舎
    • ISBN
      9784502289910
    • Related Report
      2018 Annual Research Report
  • [Book] 1からの流通論 第2版2018

    • Author(s)
      石原武政・竹村正明・細井謙一(編著)、坂田隆文・渡邉孝一郎・清水信年・渡邉正樹・西川英彦・濱満 久・藤田健・大野尚弘・西村順二・山内孝幸・田中康仁・髙室裕史・横山斉理・田村晃二
    • Total Pages
      252
    • Publisher
      碩学舎
    • ISBN
      9784502283611
    • Related Report
      2018 Annual Research Report
  • [Book] The Elgar Companion to Innovation and Knowledge Creation2017

    • Author(s)
      Harald Bathelt, Patrick Cohendet, Sebastian Henn, Laurent Simon, Cyrielle Vellera, Eric Vernette and Susumu Ogawa et. al
    • Total Pages
      818
    • Publisher
      Edward Elgar Publishing
    • ISBN
      9781782548515
    • Related Report
      2017 Annual Research Report
  • [Book] Revolutionizing Innovation: Users, Communities, and Open Innovation2016

    • Author(s)
      Dietmar Harhoff , Karim R. Lakhani, Susumu Ogawa and Hidehiko Nishikawa et. al
    • Total Pages
      600
    • Publisher
      MIT Press
    • Related Report
      2016 Annual Research Report
  • [Book] はじめてのマーケティング2016

    • Author(s)
      小川進
    • Total Pages
      32
    • Publisher
      千倉書房
    • Related Report
      2016 Annual Research Report
  • [Book] 1からの消費者行動2016

    • Author(s)
      松井剛・西川英彦
    • Total Pages
      282
    • Publisher
      碩学舎
    • Related Report
      2015 Annual Research Report
  • [Book] Revolutionizing Innovation: Users, Communities, and Open Innovation2016

    • Author(s)
      Dietmar Harhoff and Karim R. Lakhani, eds. Susumu Ogawa and Hidehiko Nishikawa
    • Total Pages
      600
    • Publisher
      MIT Press
    • Related Report
      2015 Annual Research Report

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Published: 2015-04-16   Modified: 2020-03-30  

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