| Budget Amount *help |
¥3,900,000 (Direct Cost: ¥3,000,000、Indirect Cost: ¥900,000)
Fiscal Year 2017: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2016: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Fiscal Year 2015: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
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| Outline of Final Research Achievements |
Little is known about the brain activity on the facial attractiveness by means of cosmetics, although it has been well known that cosmetics enhance female facial attractiveness (e.g. Cox & Glick，1986; Mulhern et al, 2003). Previous neuroimaging studies on facial attractiveness have reported that the frontal cortex was involved in the judgement of facial attractiveness (e.g. Nakamura et al, 1998; O’Doherty et al, 2003). This study aims to investigate whether female faces by means of cosmetics activated the frontal cortex using near-infrared spectroscopy (NIRS). Measurements were made in males' frontal cortex during passive viewing either ten pictures of unfamiliar female cosmetic or non-cosmetic faces. The result showed that the hemodynamic response for the cosmetic faces increased as compared to non-cosmetic ones in the frontal cortex. This result suggests that males' frontal cortex was involved in the judgement of attractive female faces by cosmetics.
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