Cognitive neuroscience research on facial attractiveness by cosmetics
| Project/Area Number |
15K00217
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Cognitive science
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| Research Institution | Ehime Prefectural University of Health Science (2016-2017)
Osaka Shoin Women's University (2015) |
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Principal Investigator |
Nakato Emi 愛媛県立医療技術大学, 保健科学部, 准教授 (30509211)
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| Project Period (FY) |
2015-04-01 – 2018-03-31
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| Project Status |
Completed (Fiscal Year 2017)
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| Budget Amount *help |
¥3,900,000 (Direct Cost: ¥3,000,000、Indirect Cost: ¥900,000)
Fiscal Year 2017: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2016: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Fiscal Year 2015: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
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| Keywords | 化粧 / NIRS / 顔の魅力 / 頭部近赤外光計測装置 / 化粧顔 / 魅力 / 近赤外分光法 / 顔認知 |
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| Outline of Final Research Achievements |
Little is known about the brain activity on the facial attractiveness by means of cosmetics, although it has been well known that cosmetics enhance female facial attractiveness (e.g. Cox & Glick，1986; Mulhern et al, 2003). Previous neuroimaging studies on facial attractiveness have reported that the frontal cortex was involved in the judgement of facial attractiveness (e.g. Nakamura et al, 1998; O’Doherty et al, 2003). This study aims to investigate whether female faces by means of cosmetics activated the frontal cortex using near-infrared spectroscopy (NIRS). Measurements were made in males' frontal cortex during passive viewing either ten pictures of unfamiliar female cosmetic or non-cosmetic faces. The result showed that the hemodynamic response for the cosmetic faces increased as compared to non-cosmetic ones in the frontal cortex. This result suggests that males' frontal cortex was involved in the judgement of attractive female faces by cosmetics.
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Report
(4 results)
Research Products
(8 results)
