| Budget Amount *help |
¥4,680,000 (Direct Cost: ¥3,600,000、Indirect Cost: ¥1,080,000)
Fiscal Year 2017: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2016: ¥1,950,000 (Direct Cost: ¥1,500,000、Indirect Cost: ¥450,000)
Fiscal Year 2015: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
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| Outline of Final Research Achievements |
We examined a series of cognitive information processing of a user’s product evaluation from the perspective of cognitive neuroscience, by subjectivity and use of a physiological index. Based on the new cognitive model that describes the user's expectations regarding the product and emotional response after its use, we conducted experiments to verify the formation of expectations and to evaluate aesthetic sensitivity. Analysis of the information processing concerning the generation and maintenance of expectation and aesthetic sensitivity was conducted by subjective evaluation experiment and electroencephalogram (EEG) measurements, and the user’s product evaluation structure was clarified. Moreover, an EEG-based quantitative evaluation method was developed for examining the cognitive information processing related to product evaluation.
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