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Activation plan of a shopping area and a tourist spot using the hospitality design

Research Project

Project/Area Number 15K00681
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeMulti-year Fund
Section一般
Research Field Design science
Research InstitutionThe University of Tokyo

Principal Investigator

Hori Shigeru  東京大学, アジア生物資源環境研究センター, 教授 (90143403)

Project Period (FY) 2015-04-01 – 2018-03-31
Project Status Completed (Fiscal Year 2017)
Budget Amount *help
¥4,550,000 (Direct Cost: ¥3,500,000、Indirect Cost: ¥1,050,000)
Fiscal Year 2017: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2016: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2015: ¥2,340,000 (Direct Cost: ¥1,800,000、Indirect Cost: ¥540,000)
Keywordsホスピタリティ・デザイン / ホスピタリティディベロップメント / 景観デザイン / 商店街活性化 / ホスピタリティデザイン / ホスピタリティデイベロッ プメント / まちづくり / ホスピタリティデイベロップメント
Outline of Final Research Achievements

To use the hospitality expression estimated in a plus for the maintenance by which it's for a shopping area, this research had for its object to reduce that to "the hospitality design" and build as an activation plan.
A shopping area was shared with a public space and a route commercial establishment and a hospitality expression was put in order as the style about each. Such as it could be said that maintenance of a low-cost production thing, not the building where the installation thing of production is more effective in the value of the visitor, is based and costs a lot of money was more important than a building, various knowledge was put in order.
It was important many stores narrowed their focus on production not a building, but in front of the store by an activation strategy in a shopping area, and to do production by a high quality hospitality expression, and I found out once more that an assessment of the quality is important to that about each production thing.

Report

(4 results)
  • 2017 Annual Research Report   Final Research Report ( PDF )
  • 2016 Research-status Report
  • 2015 Research-status Report

URL: 

Published: 2015-04-16   Modified: 2019-03-29  

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