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Consideration on the color design that effectively allows identification of medicine by intuition at the time of a disaster -Verification through color psychological research-

Research Project

Project/Area Number 15K00710
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeMulti-year Fund
Section一般
Research Field Design science
Research InstitutionHyogo University of Health Sciences

Principal Investigator

ISHIZAKI Makiko  兵庫医療大学, 薬学部, 研究員 (20623979)

Co-Investigator(Kenkyū-buntansha) 前田 初男  兵庫医療大学, 薬学部, 教授 (00229311)
Project Period (FY) 2015-04-01 – 2018-03-31
Project Status Completed (Fiscal Year 2017)
Budget Amount *help
¥3,640,000 (Direct Cost: ¥2,800,000、Indirect Cost: ¥840,000)
Fiscal Year 2017: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2016: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Fiscal Year 2015: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
Keywordsユニバーサルデザイン / 色彩連想 / 服薬 / 災害 / 識別性 / 多様性 / 薬剤設計 / 安全安心 / 記憶 / 薬剤デザイン / 減災
Outline of Final Research Achievements

In general, the colors of Japanese medicine are white or close to white, that lower their discrimination. The diversity in the color of the medicine would be useful to reduce mistakes in administration as well as medication. And hence, we focused on color psychology in Japanese languages related to health science.
In this study, colors and tones were identified for various languages, as can be seen in the cases of vivid red and blue associated with heart and lung, respectively.The observed psychological effect would be helpful for color design not only of medicines but also of packages, medical environments, and signboard, that are easier to understand and memorize.

Report

(4 results)
  • 2017 Annual Research Report   Final Research Report ( PDF )
  • 2016 Research-status Report
  • 2015 Research-status Report
  • Research Products

    (1 results)

All 2017

All Presentation (1 results)

  • [Presentation] 錠剤の色彩分布と服薬許容調査結果のギャップに見る薬剤色彩多様性の考察2017

    • Author(s)
      石崎真紀子、大井春菜、高橋飛翔、前田初男
    • Organizer
      日本薬学会第137年会
    • Place of Presentation
      仙台国際センター(宮城県仙台市)
    • Year and Date
      2017-03-25
    • Related Report
      2016 Research-status Report

URL: 

Published: 2015-04-16   Modified: 2019-03-29  

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