| Project/Area Number |
15K01202
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Social systems engineering/Safety system
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| Research Institution | Keio University |
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Principal Investigator |
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| Project Period (FY) |
2015-04-01 – 2018-03-31
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| Project Status |
Completed (Fiscal Year 2017)
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| Budget Amount *help |
¥2,860,000 (Direct Cost: ¥2,200,000、Indirect Cost: ¥660,000)
Fiscal Year 2017: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2016: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2015: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
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| Keywords | ゲーム理論 / マーケティング / サプライチェーン / 提携形成 / サプライチェーンマネジメント / 戦略的提携 / プラットフォーム / サプライチェーン・マネジメント / 製品差別化 / 流通戦略 / 提携戦略 |
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| Outline of Final Research Achievements |
In this research, we develop game theoretic models to support firms' decision making for "customization," which attempts to provide diverse products to effectively meet consumers' individual need, mainly from the viewpoint of competitive strategy. Although most of previous studies focus only on customization in stages of product design and pricing, we extensively consider customization in various marketing activities including distribution and advertising. The game theory results obtained through our model development and analysis could provide rich insights into firms' decision making in strategically offering customization.
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