An analysis of tourism website using text mining and consideration of promotion strategy

Research Project

Project/Area Number	15K01939
Research Category	Grant-in-Aid for Scientific Research (C)
Allocation Type	Multi-year Fund
Section	一般
Research Field	Tourism Studies
Research Institution	Yamagata University
Principal Investigator	Nishihira Naofumi 山形大学, 人文社会科学部, 准教授 (70344778)
Project Period (FY)	2015-04-01 – 2018-03-31
Project Status	Completed (Fiscal Year 2017)
Budget Amount *help	¥2,340,000 (Direct Cost: ¥1,800,000、Indirect Cost: ¥540,000) Fiscal Year 2017: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000) Fiscal Year 2016: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000) Fiscal Year 2015: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Keywords	観光学 / プロモーション戦略 / テキストマイニング / ウェブサイト / 観光ウェブサイト / 広報戦略 / プロモーション
Outline of Final Research Achievements	In this research, statistically examined whether the information transmitted by the supplier side of tourism products matches the information required by consumers using text mining method. The official websites of tourism associations as the information that the supplier sends out, and the reviews websites as the information of the consumers were used. As a result, information on the tourism association's perspective was mainly sent on the official website, and how to proceed with information dissemination by consumers' eyes has become clear as a future subject.