The comparative studies of multi-dimensions of the concept of "OMOTENASHI"
| Project/Area Number |
15K01954
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Tourism Studies
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| Research Institution | University of Shizuoka |
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Principal Investigator |
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| Co-Investigator(Kenkyū-buntansha) |
藤澤 由和 宮城大学, 事業構想学群(部), 教授 (70387330)
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| Research Collaborator |
ISHIDA Yu 宮城大学, 事業構想学部, 准教授 (20455554)
MIYAKI Miki 立教大学, 経営学部, 助教 (70733517)
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| Project Period (FY) |
2015-04-01 – 2018-03-31
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| Project Status |
Completed (Fiscal Year 2017)
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| Budget Amount *help |
¥4,550,000 (Direct Cost: ¥3,500,000、Indirect Cost: ¥1,050,000)
Fiscal Year 2017: ¥260,000 (Direct Cost: ¥200,000、Indirect Cost: ¥60,000)
Fiscal Year 2016: ¥2,730,000 (Direct Cost: ¥2,100,000、Indirect Cost: ¥630,000)
Fiscal Year 2015: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
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| Keywords | おもてなし / インバウンド / 観光 / ツーリズム / 国際比較 / 定量研究 |
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| Outline of Final Research Achievements |
The concept of “OMOTENASHI” has been getting popular in inbound tourism of a Japanese context. However, this concept has been defined not clearly and its vagueness has been misunderstood to be attractiveness to have intentions of tourists from oversees to visit Japan. As a matter of fact, nobody knows what the concept means in tourism concepts.
This research has tried to make it clear empirically and contribute Japanese tourism strategies, specifically for inbound ones. As results, it was found that there was differences among tourists having intentions and actual behaviors to visit Japan. And the concept of “OMOTENASHI” might not have enough potential to be attractive to tourists from oversee. It would be necessary to have more empirical data to comparative intentions and behaviors of tourist having plans to visit Japan from oversees.
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Report
(4 results)
Research Products
(4 results)
