An Empirical Study on the Strategy to Build the Competitive Advantages of Tourism Destinations of Tohoku Based on Business Alliances of Tourism-related Companies

• Project/Area Number: 15K01961
• Research Category: Grant-in-Aid for Scientific Research (C)
• Allocation Type: Multi-year Fund
• Section: 一般
• Research Field: Tourism Studies
• Research Institution: Tohoku Gakuin University
• Principal Investigator: MURAYAMA Takatoshi 東北学院大学, 経営学部, 教授 (20285654)
• Co-Investigator(Kenkyū-buntansha): 齋藤 善之 東北学院大学, 経営学部, 教授 (00196023) ; 松村 尚彦 東北学院大学, 経営学部, 教授 (20337190) ; 松岡 孝介 東北学院大学, 経営学部, 准教授 (30453351) ; 折橋 伸哉 東北学院大学, 経営学部, 教授 (90364398)
• Project Period (FY): 2015-04-01 – 2018-03-31
• Project Status: Completed (Fiscal Year 2017)
• Budget Amount: ¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000); Fiscal Year 2017: ¥130,000 (Direct Cost: ¥100,000、Indirect Cost: ¥30,000); Fiscal Year 2016: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000); Fiscal Year 2015: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
• Keywords: 観光経営 / 企業間連携 / 観光地競争力 / 観光振興組織 / 顧客満足 / 観光産業 / 観光地経営 / 戦略的連携 / 観光振興 / おもてなし / 震災復興 / 観光資源

Outline of Final Research Achievements

This research investigated the ways to build the competitive advantages of tourism destinations through the alliance of business entities. Also, the research attempted to internationalized the Japanese tourism research by publishing the articles written in English on western journals.
The case researches that described the new product development and business restructure of tourism-related companies by using business alliances were published. In addition, we prepared for publishing the book that explained the "Okamisans'"(female managers') hospitality in the Japanese hotels and traditional inns.

Research Products

• [Int'l Joint Research] University of South Australia(オーストラリア)
• [Journal Article] ビジネスケース(株)武田の笹かまぼこ―連携を活用した新商品開発と事業再構築 (2018)
  • Author(s): 村山貴俊
  • Journal Title: 東北学院大学経営学論集 Volume: 10 Pages: 53-67
  • NAID: 120006415703
  • Open Access
• [Journal Article] ビジネス・ケース デリシャスファーム(株)―農業６次産業化の先駆者 (2018)
  • Author(s): 村山貴俊
  • Journal Title: 東北学院大学経営学論集 Volume: 11 Pages: 1-11
  • NAID: 40021633656
  • Open Access
• [Journal Article] Examining the Effect of Precived Quality, Value, Satisfaction, and Destination Loyalty in Shiogama, Japan (2017)
  • Author(s): Matsuoka, K, Hallk, R., Murayama,T., Akiike, A.
  • Journal Title: Tourism Review International Volume: 21 Issue: 1 Pages: 3-16
  • DOI: 10.3727/154427217x14858894687432
  • Peer Reviewed / Int'l Joint Research