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An Empirical Study on the Strategy to Build the Competitive Advantages of Tourism Destinations of Tohoku Based on Business Alliances of Tourism-related Companies

Research Project

Project/Area Number 15K01961
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeMulti-year Fund
Section一般
Research Field Tourism Studies
Research InstitutionTohoku Gakuin University

Principal Investigator

MURAYAMA Takatoshi  東北学院大学, 経営学部, 教授 (20285654)

Co-Investigator(Kenkyū-buntansha) 齋藤 善之  東北学院大学, 経営学部, 教授 (00196023)
松村 尚彦  東北学院大学, 経営学部, 教授 (20337190)
松岡 孝介  東北学院大学, 経営学部, 准教授 (30453351)
折橋 伸哉  東北学院大学, 経営学部, 教授 (90364398)
Project Period (FY) 2015-04-01 – 2018-03-31
Project Status Completed (Fiscal Year 2017)
Budget Amount *help
¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000)
Fiscal Year 2017: ¥130,000 (Direct Cost: ¥100,000、Indirect Cost: ¥30,000)
Fiscal Year 2016: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2015: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Keywords観光経営 / 企業間連携 / 観光地競争力 / 観光振興組織 / 顧客満足 / 観光産業 / 観光地経営 / 戦略的連携 / 観光振興 / おもてなし / 震災復興 / 観光資源
Outline of Final Research Achievements

This research investigated the ways to build the competitive advantages of tourism destinations through the alliance of business entities. Also, the research attempted to internationalized the Japanese tourism research by publishing the articles written in English on western journals.
The case researches that described the new product development and business restructure of tourism-related companies by using business alliances were published. In addition, we prepared for publishing the book that explained the "Okamisans'"(female managers') hospitality in the Japanese hotels and traditional inns.

Report

(4 results)
  • 2017 Annual Research Report   Final Research Report ( PDF )
  • 2016 Research-status Report
  • 2015 Research-status Report
  • Research Products

    (4 results)

All 2018 2017 Other

All Int'l Joint Research (1 results) Journal Article (3 results) (of which Int'l Joint Research: 1 results,  Peer Reviewed: 1 results,  Open Access: 2 results)

  • [Int'l Joint Research] University of South Australia(オーストラリア)

    • Related Report
      2015 Research-status Report
  • [Journal Article] ビジネスケース(株)武田の笹かまぼこ―連携を活用した新商品開発と事業再構築2018

    • Author(s)
      村山貴俊
    • Journal Title

      東北学院大学経営学論集

      Volume: 10 Pages: 53-67

    • NAID

      120006415703

    • Related Report
      2017 Annual Research Report
    • Open Access
  • [Journal Article] ビジネス・ケース デリシャスファーム(株)―農業6次産業化の先駆者2018

    • Author(s)
      村山貴俊
    • Journal Title

      東北学院大学経営学論集

      Volume: 11 Pages: 1-11

    • NAID

      40021633656

    • Related Report
      2017 Annual Research Report
    • Open Access
  • [Journal Article] Examining the Effect of Precived Quality, Value, Satisfaction, and Destination Loyalty in Shiogama, Japan2017

    • Author(s)
      Matsuoka, K, Hallk, R., Murayama,T., Akiike, A.
    • Journal Title

      Tourism Review International

      Volume: 21 Issue: 1 Pages: 3-16

    • DOI

      10.3727/154427217x14858894687432

    • Related Report
      2017 Annual Research Report
    • Peer Reviewed / Int'l Joint Research

URL: 

Published: 2015-04-16   Modified: 2019-03-29  

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