• Search Research Projects
  • Search Researchers
  • How to Use
  1. Back to previous page

The Process of Development and the Evolution of Japanese Pop Culture Events

Research Project

Project/Area Number 15K01964
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeMulti-year Fund
Section一般
Research Field Tourism Studies
Research InstitutionAoyama Gakuin University (2017)
Asia University (2015-2016)

Principal Investigator

Kawamata Keiko  青山学院大学, 総合文化政策学部, 教授 (00306854)

Co-Investigator(Kenkyū-buntansha) 黒岩 健一郎  青山学院大学, 国際マネジメント研究科, 教授 (00366840)
田嶋 規雄  拓殖大学, 商学部, 教授 (20328008)
三浦 俊彦  中央大学, 商学部, 教授 (60190592)
Project Period (FY) 2015-04-01 – 2018-03-31
Project Status Completed (Fiscal Year 2017)
Budget Amount *help
¥4,680,000 (Direct Cost: ¥3,600,000、Indirect Cost: ¥1,080,000)
Fiscal Year 2017: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2016: ¥1,950,000 (Direct Cost: ¥1,500,000、Indirect Cost: ¥450,000)
Fiscal Year 2015: ¥2,080,000 (Direct Cost: ¥1,600,000、Indirect Cost: ¥480,000)
Keywords観光 / クールジャパン / マーケティング / 消費者行動 / コンテンツ・ツーリズム / コンテンツツーリズム / ツーリズム / コンテンツ / 集散地 / ジャパンエキスポ / 普及 / 文化資源 / 理論構築
Outline of Final Research Achievements

This study aimed to explore the process of evolution and expansion of Japanese Pop Culture Events (JPCEs). According to the Cool Japan Event Calendar by the Japanese Chief Cabinet Office, there are approximately 200 JPCEs held in foreign countries each year. JPCEs are events that attract consumers to Japanese Pop Culture, which refers to the "expression of the essence of modern Japan" and encompasses numerous content formats, such as manga, anime, and games. In view of tourism, Japanese Pop Culture is a window into Japan and JPCE is an incubator of prospective visitors to Japan.
The two well-known JPCEs, the Japan Expo in Paris, France and the Anime Expo in Los Angeles, U.S.A. indicated two development patterns: “Curation” and “Platform.” The Curation Pattern (Japan Expo) aims to expand their market by offering new products to attract new consumers. The Platform pattern (Anime Expo) tries to retain existing markets by encouraging existing consumers to interact with new consumers.

Report

(4 results)
  • 2017 Annual Research Report   Final Research Report ( PDF )
  • 2016 Research-status Report
  • 2015 Research-status Report
  • Research Products

    (16 results)

All 2018 2017 2016 2015 Other

All Journal Article (2 results) (of which Peer Reviewed: 2 results,  Open Access: 2 results,  Acknowledgement Compliant: 1 results) Presentation (10 results) (of which Int'l Joint Research: 3 results,  Invited: 3 results) Book (2 results) Remarks (1 results) Funded Workshop (1 results)

  • [Journal Article] Some Preliminary Notes on the Evolution and Development Process of Japanese Pop Culture Events2017

    • Author(s)
      川又 啓子, 田嶋 規雄, 黒岩 健一郎, 三浦 俊彦
    • Journal Title

      青山総合文化政策学

      Volume: 9 (2) Pages: 73-94

    • NAID

      120006395551

    • Related Report
      2017 Annual Research Report
    • Peer Reviewed / Open Access
  • [Journal Article] Outlook of the Japanese Anime Industry 2015: Implications for Introducing Inbound Tourism2017

    • Author(s)
      Norio Tajima, Keiko Kawamata
    • Journal Title

      経営経理研究

      Volume: 109

    • NAID

      40021189502

    • Related Report
      2016 Research-status Report
    • Peer Reviewed / Open Access / Acknowledgement Compliant
  • [Presentation] The Process of Development and the Evolution of Japanese Pop Culture Events: Case of the World Cosplay Summit2018

    • Author(s)
      田嶋規雄, 川又啓子, 三浦俊彦
    • Organizer
      10th Midterm Conference of the European Sociological Association
    • Related Report
      2017 Annual Research Report
    • Int'l Joint Research
  • [Presentation] 日本のポップカルチャー・イベントの形成・発展プロセスに関する考察2018

    • Author(s)
      田嶋規雄, 川又啓子, 黒岩健一郎, 三浦俊彦
    • Organizer
      日本商業学会・第68回全国研究大会
    • Related Report
      2017 Annual Research Report
  • [Presentation] 消費者行動研究における集計化の問題とマーケティング2017

    • Author(s)
      田嶋規雄
    • Organizer
      日本商業学会・第67回全国研究大会
    • Related Report
      2017 Annual Research Report
  • [Presentation] A Comparative Study on the Development Process and Evolution of Japanese Pop Culture Events2017

    • Author(s)
      田嶋規雄, 川又啓子, 黒岩健一郎, 三浦俊彦
    • Organizer
      13th Conference of the European Sociological Association
    • Related Report
      2017 Annual Research Report
    • Int'l Joint Research
  • [Presentation] ジャパニーズ・ポップカルチャー・イベントの形成・発展プロセスに関する考察2017

    • Author(s)
      田嶋規雄, 三浦俊彦
    • Organizer
      第52回KMS研究発表会
    • Related Report
      2017 Annual Research Report
  • [Presentation] 文化資源の集散地の形成・発展メカニズムに関する研究:日米仏の事例2016

    • Author(s)
      川又啓子
    • Organizer
      日本商業学会・関東部会
    • Place of Presentation
      中央大学(東京都文京区)
    • Year and Date
      2016-10-22
    • Related Report
      2016 Research-status Report
    • Invited
  • [Presentation] クールジャパンとジャパンエキスポ:日本のコンテンツの海外における受容事例2016

    • Author(s)
      川又啓子
    • Organizer
      第52回消費者行動研究コンファレンス
    • Place of Presentation
      関西学院大学(兵庫県西宮市)
    • Year and Date
      2016-06-19
    • Related Report
      2016 Research-status Report
    • Invited
  • [Presentation] クールジャパンとジャパンエキスポ:日本のコンテンツの海外における受容事例2016

    • Author(s)
      川又啓子
    • Organizer
      第52回消費者行動研究コンファレンス
    • Place of Presentation
      関西学院大学
    • Year and Date
      2016-06-19
    • Related Report
      2015 Research-status Report
    • Invited
  • [Presentation] 文化とマーケティング2016

    • Author(s)
      川又啓子
    • Organizer
      経営研究所研究会
    • Place of Presentation
      亜細亜大学(東京都武蔵野市)
    • Year and Date
      2016-05-31
    • Related Report
      2016 Research-status Report
  • [Presentation] OUTLOOK OF THE JAPANESE ANIME INDUSTRY: OPPORTUNITIES AND LIMITATIONS2015

    • Author(s)
      川又啓子
    • Organizer
      AIMAC 2015: International Conference on Arts and Cultural Management
    • Place of Presentation
      Aix-Marseille, France
    • Year and Date
      2015-06-30
    • Related Report
      2015 Research-status Report
    • Int'l Joint Research
  • [Book] グローバル・マーケティング戦略2017

    • Author(s)
      三浦 俊彦、丸谷 雄一郎、犬飼 知徳
    • Total Pages
      330
    • Publisher
      有斐閣
    • ISBN
      9784641220874
    • Related Report
      2017 Annual Research Report
  • [Book] 小売&サービス業のフォーマットデザイン2016

    • Author(s)
      原田 保, 三浦 俊彦〔編著〕
    • Total Pages
      240
    • Publisher
      同文舘出版
    • Related Report
      2015 Research-status Report
  • [Remarks] 日独仏の論客が語るクールジャパンの実際:マンガ、アニメ、コスプレはどのようにヨーロッパに浸透したのか

    • URL

      http://www.aoyamabs.jp/information/iframe/report_2016/report_06.html

    • Related Report
      2016 Research-status Report
  • [Funded Workshop] 日独仏の論客が語るクールジャパンの実際:マンガ、アニメ、コスプレはどのようにヨーロッパに浸透したのか2016

    • Place of Presentation
      青山学院大学(東京都渋谷区)
    • Related Report
      2016 Research-status Report

URL: 

Published: 2015-04-16   Modified: 2019-03-29  

Information User Guide FAQ News Terms of Use Attribution of KAKENHI

Powered by NII kakenhi