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Analyzing Visitors' Characteristics and Behaviors in Tourist Areas Based on Mobile Phone Users' Location Data

Research Project

Project/Area Number 15K01970
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeMulti-year Fund
Section一般
Research Field Tourism Studies
Research InstitutionNagoya Gakuin University

Principal Investigator

Yamamoto Masahide  名古屋学院大学, 外国語学部, 教授 (70529940)

Co-Investigator(Kenkyū-buntansha) 青木 卓志  金沢星稜大学, 経済学部, 教授 (20643000)
Project Period (FY) 2015-04-01 – 2019-03-31
Project Status Completed (Fiscal Year 2018)
Budget Amount *help
¥3,770,000 (Direct Cost: ¥2,900,000、Indirect Cost: ¥870,000)
Fiscal Year 2017: ¥130,000 (Direct Cost: ¥100,000、Indirect Cost: ¥30,000)
Fiscal Year 2016: ¥2,470,000 (Direct Cost: ¥1,900,000、Indirect Cost: ¥570,000)
Fiscal Year 2015: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Keywords観光行動 / 携帯電話 / 位置情報データ / 旅行者属性 / モバイル空間統計 / 位置情報
Outline of Final Research Achievements

This study aims to identify the number of visitors in different periods and their characteristics based on the location data of mobile phone users collected by the mobile phone company. The sites studied in this survey are tourist destinations in Ishikawa Prefecture and Toyama city, including Kanazawa city, which became nationally popular after the Hokuriku Shinkansen opened in 2015. The opening of the Hokuriku Shinkansen brought more visitors to many areas. However, it also led to fewer visitors in some other areas. Its positive effect was remarkable in Kanazawa.

Academic Significance and Societal Importance of the Research Achievements

当研究では,旅行出発前の計画も含めた情報探索行動を主な対象とする観光情報研究(工学・情報学分野が中心)と,出発後の訪問先での観光行動を調査・分析する観光行動研究(心理学・社会学的アプローチ)の融合を企図し,包括的観光行動モデルへの接近を試みた。キーワード検索トレンドやモバイル空間統計などのICT サービスを活用し,より精度の高い需要予測の実現に向けて,旅行者の情報探索・観光行動を検証した。

Report

(5 results)
  • 2018 Annual Research Report   Final Research Report ( PDF )
  • 2017 Research-status Report
  • 2016 Research-status Report
  • 2015 Research-status Report
  • Research Products

    (19 results)

All 2019 2018 2017 2016

All Journal Article (6 results) (of which Peer Reviewed: 3 results,  Open Access: 6 results,  Acknowledgement Compliant: 4 results) Presentation (10 results) (of which Int'l Joint Research: 7 results) Book (3 results)

  • [Journal Article] A comparative study on transitions in numbers and characteristics of visitors to hot springs2018

    • Author(s)
      Masahide Yamamoto
    • Journal Title

      Journal of Global Tourism Research

      Volume: 3(2) Pages: 95-101

    • NAID

      130007790114

    • Related Report
      2018 Annual Research Report
    • Peer Reviewed / Open Access
  • [Journal Article] Towards providing tourist information efficiently via weblog2017

    • Author(s)
      山本真嗣
    • Journal Title

      名古屋学院大学論集 社会科学篇

      Volume: 54 Issue: 1 Pages: 45-52

    • DOI

      10.15012/00000935

    • NAID

      120006335195

    • ISSN
      0385-0048
    • URL

      https://ngu.repo.nii.ac.jp/records/946

    • Year and Date
      2017-07-31
    • Related Report
      2017 Research-status Report
    • Open Access
  • [Journal Article] 温泉地における訪問者属性の比較論的考察2017

    • Author(s)
      山本真嗣
    • Journal Title

      名古屋学院大学論集・社会科学篇

      Volume: 53(4) Pages: 163-170

    • NAID

      120006029680

    • Related Report
      2016 Research-status Report
    • Open Access / Acknowledgement Compliant
  • [Journal Article] The Impact on the Tourists by the Hokuriku Shinkansen2016

    • Author(s)
      山本真嗣
    • Journal Title

      名古屋学院大学論集 社会科学篇

      Volume: 53 Issue: 1 Pages: 77-84

    • DOI

      10.15012/00000749

    • NAID

      120005832952

    • ISSN
      0385-0048
    • URL

      https://ngu.repo.nii.ac.jp/records/760

    • Year and Date
      2016-07-31
    • Related Report
      2016 Research-status Report
    • Open Access / Acknowledgement Compliant
  • [Journal Article] Toward Utilizing Mobile Phone Users’ Location Data in Tourism2016

    • Author(s)
      Masahide Yamamoto
    • Journal Title

      Journal of Global Tourism Research

      Volume: 1(1) Pages: 65-70

    • NAID

      130007788986

    • Related Report
      2016 Research-status Report 2015 Research-status Report
    • Peer Reviewed / Open Access / Acknowledgement Compliant
  • [Journal Article] A comparative study on travelers’ sightseeing intentions2016

    • Author(s)
      Masahide Yamamoto
    • Journal Title

      Journal of Global Tourism Research

      Volume: 1(2) Pages: 139-144

    • NAID

      130007791086

    • Related Report
      2016 Research-status Report
    • Peer Reviewed / Open Access / Acknowledgement Compliant
  • [Presentation] 温泉地における訪問者数の推移と訪問者属性の比較2018

    • Author(s)
      山本真嗣
    • Organizer
      観光情報学会
    • Related Report
      2018 Annual Research Report
  • [Presentation] Comparing Visitors' Characteristics and Behaviors in Hot Springs through Mobile Phone Users’ Location Data2018

    • Author(s)
      Masahide Yamamoto
    • Organizer
      Asia Pacific Industrial Engineering and Management System 2018
    • Related Report
      2018 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Comparing Visitors' Behavior through Mobile Phone Users’ Location Data2017

    • Author(s)
      Masahide Yamamoto
    • Organizer
      ICMSEM2017(The 11th International Conference on Management Science and Engineering Management)
    • Related Report
      2017 Research-status Report
    • Int'l Joint Research
  • [Presentation] Analyzing Visitors’ Characteristics in Tourist Areas Based on Mobile Phone Users’ Location Data2017

    • Author(s)
      Masahide Yamamoto
    • Organizer
      ISSAT RQD 2017(The ISSAT International Conference on Reliability and Quality in Design)
    • Related Report
      2017 Research-status Report
    • Int'l Joint Research
  • [Presentation] Towards Online Marketing in Tourism2017

    • Author(s)
      Masahide Yamamoto
    • Organizer
      APIEMS 2017(The 18th Asia Pacific Industrial Engineering and Management Systems Conference)
    • Related Report
      2017 Research-status Report
    • Int'l Joint Research
  • [Presentation] 携帯電話ユーザーの位置情報を活用した集客効果の測定2016

    • Author(s)
      山本真嗣
    • Organizer
      観光情報学会第13回全国大会
    • Place of Presentation
      和歌山県民文化会館(和歌山県和歌山市)
    • Related Report
      2016 Research-status Report
  • [Presentation] Effectiveness of Search Keyword Advertising to Provide Tourists Information2016

    • Author(s)
      Masahide Yamamoto
    • Organizer
      International Society of Science and Applied Technologies RQD 2016
    • Place of Presentation
      Hilton Los Angeles/Universal City, USA
    • Related Report
      2016 Research-status Report
    • Int'l Joint Research
  • [Presentation] Identifying The Number Of Visitors And Their Characteristics Based On The Location Data Of Mobile Phone Users2016

    • Author(s)
      Masahide Yamamoto
    • Organizer
      International Business Engineering Conference 2016
    • Place of Presentation
      JW Marriott Hotel Kuala Lumpur (Kuala Lumpur,Malaysia)
    • Related Report
      2016 Research-status Report
    • Int'l Joint Research
  • [Presentation] Study on Utilizing Mobile Phone Users’ Location Data in Tourism2016

    • Author(s)
      Masahide Yamamoto
    • Organizer
      Asia Pacific Industrial Engineering & Management Systems Conference 2016
    • Place of Presentation
      The Howard Plaza Hotel Taipei (Taipei, Taiwan)
    • Related Report
      2016 Research-status Report
    • Int'l Joint Research
  • [Presentation] 携帯電話ユーザーの位置情報を活用した旅行者動態の把握2016

    • Author(s)
      山本真嗣
    • Organizer
      日本観光研究学会
    • Place of Presentation
      江戸川大学(千葉県流山市)
    • Related Report
      2016 Research-status Report
  • [Book] Data Science and Digital Business2019

    • Author(s)
      Garcia Marquez Fausto Pedro (Eds.), Lev Benjamin (Eds.), Adeel Mannan Muhammad, Bu Lei, Griol David, Mizuno Takafumi, Yao Liming, Wu Jason, Martín-Santana Sergio, Amin Hina, Yamamoto Masahide, Taylan Pakize, Chiou Suh-Wen, Fox William P, Vasquez Jonathan, Tahyudin Imam, Peco Chacon, Ana Maria
    • Total Pages
      316
    • Publisher
      Springer
    • ISBN
      9783319956503
    • Related Report
      2018 Annual Research Report
  • [Book] インバウンドと地域創生2017

    • Author(s)
      佐野 浩祥、大藪 多可志、工藤 泰子、山本 真嗣
    • Total Pages
      179
    • Publisher
      海文堂出版
    • ISBN
      9784303563257
    • Related Report
      2017 Research-status Report
  • [Book] Proceedings of the Eleventh International Conference on Management Science and Engineering Management2017

    • Author(s)
      Xu, J. (Ed), Gen, M. (Ed), Hajiyev, A. (Ed), Cooke, F. L. (Ed), Reangsephet, O., Lisawadi, S., Yamamoto, M et. al
    • Total Pages
      919
    • Publisher
      Springer
    • ISBN
      9783319592794
    • Related Report
      2017 Research-status Report

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Published: 2015-04-16   Modified: 2020-03-30  

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