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The Development of New Category Products Created from Constraints as A Starting Point -A Case Study of Ocha-Presso-

Research Project

Project/Area Number 15K03672
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeMulti-year Fund
Section一般
Research Field Management
Research InstitutionDokkyo University

Principal Investigator

Kageyama Yoshiki  獨協大学, 経済学部, 准教授 (90707043)

Co-Investigator(Kenkyū-buntansha) 竹内 竜介  横浜国立大学, 大学院国際社会科学研究院, 准教授 (30607940)
Project Period (FY) 2015-04-01 – 2018-03-31
Project Status Completed (Fiscal Year 2017)
Budget Amount *help
¥1,950,000 (Direct Cost: ¥1,500,000、Indirect Cost: ¥450,000)
Fiscal Year 2017: ¥390,000 (Direct Cost: ¥300,000、Indirect Cost: ¥90,000)
Fiscal Year 2016: ¥520,000 (Direct Cost: ¥400,000、Indirect Cost: ¥120,000)
Fiscal Year 2015: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Keywords製品開発 / 製品カテゴリー / 製品コンセプト / 開発者の思考枠組み / 事例研究 / 脱カテゴリー製品 / 技術者の思考枠組み / 技術者の思考枠組
Outline of Final Research Achievements

The present research aimed to investigate the notion that "constraints" faced by product developers could lead to create new category products. The process of creating Ocha-Presso as a new category product was analyzed. In the case of Ocha-Presso, however, it was difficult to identify "constraints". Thus, the product development process was further examined, and it made us focus on the product concept and reveal the creation process of new category products. In summary, the results set the foundation for the success in solving developers' changes in the “base” and discovered that these changes play a role as a starting point of creating new category products. These findings shed some new perspectives on the creation process of new category products.

Report

(4 results)
  • 2017 Annual Research Report   Final Research Report ( PDF )
  • 2016 Research-status Report
  • 2015 Research-status Report
  • Research Products

    (3 results)

All 2018 2016

All Journal Article (3 results) (of which Peer Reviewed: 1 results,  Open Access: 1 results,  Acknowledgement Compliant: 1 results)

  • [Journal Article] 製品カテゴリーを越えた製品開発と製品コンセプト2018

    • Author(s)
      陰山孔貴・竹内竜介
    • Journal Title

      日本経営学会誌

      Volume: 41

    • NAID

      130007701816

    • Related Report
      2017 Annual Research Report
    • Peer Reviewed
  • [Journal Article] 脱カテゴリー製品の開発プロセス-お茶メーカー「ヘルシオお茶プレッソ」の事例研究-2016

    • Author(s)
      陰山孔貴・竹内竜介
    • Journal Title

      国民経済雑誌

      Volume: 214(1) Pages: 120-120

    • Related Report
      2016 Research-status Report
  • [Journal Article] 脱カテゴリー製品の開発プロセス - お茶メーカー「ヘルシオお茶プレッソ」の事例研究 -2016

    • Author(s)
      陰山孔貴 竹内竜介
    • Journal Title

      国民経済雑誌

      Volume: 214 Pages: 1-20

    • Related Report
      2015 Research-status Report
    • Open Access / Acknowledgement Compliant

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Published: 2015-04-16   Modified: 2019-03-29  

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