| Budget Amount *help |
¥2,600,000 (Direct Cost: ¥2,000,000、Indirect Cost: ¥600,000)
Fiscal Year 2019: ¥520,000 (Direct Cost: ¥400,000、Indirect Cost: ¥120,000)
Fiscal Year 2018: ¥520,000 (Direct Cost: ¥400,000、Indirect Cost: ¥120,000)
Fiscal Year 2017: ¥520,000 (Direct Cost: ¥400,000、Indirect Cost: ¥120,000)
Fiscal Year 2016: ¥520,000 (Direct Cost: ¥400,000、Indirect Cost: ¥120,000)
Fiscal Year 2015: ¥520,000 (Direct Cost: ¥400,000、Indirect Cost: ¥120,000)
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| Outline of Final Research Achievements |
This study was conducted in order to enhance models of store visiting and in-store purchasing behavior that are relatively sparse and improve understanding of the purchase behavior process. Specifically, a store visiting model and a purchase incidence model were enhanced so that the consumer’s heterogeneity can be considered in those models. Additionally, an integrated purchase behavior model that incorporates variables relating to in-store assortment changes were proposed through this study.
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