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The Use of Imagination in New Product Idea Development

Research Project

Project/Area Number 15K03730
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeMulti-year Fund
Section一般
Research Field Commerce
Research InstitutionTottori University of Environmental Studies

Principal Investigator

Isono Makoto  公立鳥取環境大学, 経営学部, 教授 (50550050)

Co-Investigator(Kenkyū-buntansha) 高橋 佳代  鹿児島大学, その他の研究科, 准教授 (90616468)
Project Period (FY) 2015-04-01 – 2018-03-31
Project Status Completed (Fiscal Year 2017)
Budget Amount *help
¥4,550,000 (Direct Cost: ¥3,500,000、Indirect Cost: ¥1,050,000)
Fiscal Year 2017: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2016: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
Fiscal Year 2015: ¥1,950,000 (Direct Cost: ¥1,500,000、Indirect Cost: ¥450,000)
Keywords新製品開発 / アイデア / 創造性 / ビジョニング / バックキャスティング / 想像 / アイデア開発 / 市場機会 / イマジネーション
Outline of Final Research Achievements

Visioning is an approach that attracts attention today as an effective way to bring about innovation. It is about imagining a future context and developing product ideas based on the set context. This study attempted to explain how visioning, or imagining a future context as a vision, leads to product ideas, based on the insights regarding imagination discussed in the creative cognition studies.
Findings from an experiment and a multiple case study suggest that: The effects of visioning on the innovativeness of ideas depend on: (1) the extent a manager focuses an end goal or an ideal state in imagining a vision or a future context, (2) the extent he/she imagines the detail of the context, (3) the extent he/she refers to insights from market/technology researches rather than just relying on his/her own aspiration or belief in imagining a vision or a future context.

Report

(4 results)
  • 2017 Annual Research Report   Final Research Report ( PDF )
  • 2016 Research-status Report
  • 2015 Research-status Report
  • Research Products

    (10 results)

All 2018 2017 2016 2015 Other

All Journal Article (1 results) (of which Peer Reviewed: 1 results,  Open Access: 1 results,  Acknowledgement Compliant: 1 results) Presentation (5 results) (of which Int'l Joint Research: 1 results) Remarks (4 results)

  • [Journal Article] 新製品アイデア開発におけるイマジネーション活用の効果2016

    • Author(s)
      磯野誠
    • Journal Title

      公立鳥取環境大学紀要

      Volume: 14 Pages: 27-39

    • NAID

      40020834053

    • Related Report
      2015 Research-status Report
    • Peer Reviewed / Open Access / Acknowledgement Compliant
  • [Presentation] From Vision to Idea: The Cognitive Process of Vision-Driven Idea Development2018

    • Author(s)
      MAKOTO ISONO
    • Organizer
      25th International Product Development Management Conference
    • Related Report
      2017 Annual Research Report
    • Int'l Joint Research
  • [Presentation] 新製品アイデアにおける文脈想像の性質と働き2017

    • Author(s)
      磯野 誠
    • Organizer
      2017 日本マーケティング学会カンファレンス
    • Related Report
      2017 Annual Research Report
  • [Presentation] ビジョニングによる革新的事業アイデアの開発2017

    • Author(s)
      磯野 誠
    • Organizer
      公立鳥取環境大学 経営学研究会
    • Related Report
      2017 Annual Research Report
  • [Presentation] Characteristics of Tree Drawing Test in Children Receiving Residential Care2015

    • Author(s)
      Kayo Takahashi and Asako Tsubouchi
    • Organizer
      10th ISPCAN Asia Pacific Regional Conference
    • Place of Presentation
      Kuala Lumpur, Malaysia
    • Year and Date
      2015-10-25
    • Related Report
      2015 Research-status Report
  • [Presentation] 新製品アイデア開発におけるイマジネーション活用の可能性2015

    • Author(s)
      磯野 誠
    • Organizer
      日本商業学会第65回全国大会
    • Place of Presentation
      香川大学
    • Year and Date
      2015-05-31
    • Related Report
      2015 Research-status Report
  • [Remarks] 磯野誠研究室/市場機会特定のための創造性

    • URL

      https://www.makotoisono.com/research

    • Related Report
      2017 Annual Research Report
  • [Remarks] 公立鳥取環境大学磯野誠研究室

    • Related Report
      2016 Research-status Report
  • [Remarks] researchmap 磯野誠

    • URL

      http://researchmap.jp/makotoisono/?lang=japanese

    • Related Report
      2016 Research-status Report
  • [Remarks] 磯野誠研究室

    • Related Report
      2015 Research-status Report

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Published: 2015-04-16   Modified: 2019-03-29  

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