| Project/Area Number |
15K03730
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| Research Category |
Grant-in-Aid for Scientific Research (C)
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| Allocation Type | Multi-year Fund |
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| Section | 一般 |
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| Research Field |
Commerce
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| Research Institution | Tottori University of Environmental Studies |
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Principal Investigator |
Isono Makoto 公立鳥取環境大学, 経営学部, 教授 (50550050)
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| Co-Investigator(Kenkyū-buntansha) |
高橋 佳代 鹿児島大学, その他の研究科, 准教授 (90616468)
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| Project Period (FY) |
2015-04-01 – 2018-03-31
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| Project Status |
Completed (Fiscal Year 2017)
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| Budget Amount *help |
¥4,550,000 (Direct Cost: ¥3,500,000、Indirect Cost: ¥1,050,000)
Fiscal Year 2017: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2016: ¥1,560,000 (Direct Cost: ¥1,200,000、Indirect Cost: ¥360,000)
Fiscal Year 2015: ¥1,950,000 (Direct Cost: ¥1,500,000、Indirect Cost: ¥450,000)
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| Keywords | 新製品開発 / アイデア / 創造性 / ビジョニング / バックキャスティング / 想像 / アイデア開発 / 市場機会 / イマジネーション |
|---|
| Outline of Final Research Achievements |
Visioning is an approach that attracts attention today as an effective way to bring about innovation. It is about imagining a future context and developing product ideas based on the set context. This study attempted to explain how visioning, or imagining a future context as a vision, leads to product ideas, based on the insights regarding imagination discussed in the creative cognition studies.
Findings from an experiment and a multiple case study suggest that: The effects of visioning on the innovativeness of ideas depend on: (1) the extent a manager focuses an end goal or an ideal state in imagining a vision or a future context, (2) the extent he/she imagines the detail of the context, (3) the extent he/she refers to insights from market/technology researches rather than just relying on his/her own aspiration or belief in imagining a vision or a future context.
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