| Budget Amount *help |
¥4,550,000 (Direct Cost: ¥3,500,000、Indirect Cost: ¥1,050,000)
Fiscal Year 2017: ¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000)
Fiscal Year 2016: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2015: ¥1,820,000 (Direct Cost: ¥1,400,000、Indirect Cost: ¥420,000)
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| Outline of Final Research Achievements |
Previous project (No. 23530546) demonstrated that the relationship between price and customer-perceived value, quality and customer-perceived value and sacrifice and customer-perceived value are moderated by COO, respectively. This study intends to investigate whether the COO influences customer-perceived value in the same way with reference to services products. Our results indicate (1) the proposed COO-service scale is reliable and valid. (2) the moderation effects on price and sacrifice are significant in the developing countries when purchasing services products (for example, financial services and early childhood learning programmes) (3) COO plays a role as a moderator when purchasing a service product.
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