| Budget Amount *help |
¥2,730,000 (Direct Cost: ¥2,100,000、Indirect Cost: ¥630,000)
Fiscal Year 2017: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2016: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2015: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
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| Outline of Final Research Achievements |
The epistemological breakdown between producers and consumers was focused after the Fukushima Daiichi NPP accident in Japan, but it had been generated in the high consumption society before the accident.
Firstly, this research conducted the theoretical examination of new value-led consumers' movement like ethical consumption and the quantitative research concerning it.
Then, I examined the so called "bad reputation" against Fukushima farm and marine products after some years from the NPP accident mainly in terms of the reconstruction of consumer-producer relationships, through the interviews of farmers and fishermen in Fukushima, research of the market trends of some products from Fukushima, participant observation in civic action concerning risk communication, examination of some domestic consumers' awareness surveys, and the international comparison researches in Taiwan, Belarus, Ukraine, and Norway.
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