| Project/Area Number |
15K12955
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| Research Category |
Grant-in-Aid for Challenging Exploratory Research
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| Allocation Type | Multi-year Fund |
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| Research Field |
Cultural anthropology
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| Research Institution | University of Tsukuba |
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Principal Investigator |
SEKINE Hisao 筑波大学, 人文社会系, 教授 (60283462)
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| Project Period (FY) |
2015-04-01 – 2018-03-31
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| Project Status |
Completed (Fiscal Year 2017)
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| Budget Amount *help |
¥1,950,000 (Direct Cost: ¥1,500,000、Indirect Cost: ¥450,000)
Fiscal Year 2017: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2016: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2015: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
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| Keywords | ダイバーシティ / 現地化 / 文脈化 / コンビニエンスストア / 企業の海外展開 / 海外展開 / 異文化理解 / 経営 / 文化人類学 / 開発 / ビジネス |
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| Outline of Final Research Achievements |
The aim of this project is to clarify diversity strategy of Japanese companies from anthropological perspective. For this purpose, I had interviews to staff of Seven-Eleven Japan and Thailand, Familymart in Tokyo and Bangkok, researchers studying Thailand, and Thai residing in Bangkok. Especially this project focused on "indigenization" of Japanese-affiliated convenience stores operating in Thailand. The concept can be recognized as a key factor diversity management in the context of overseas expansion by Japanese companies. The project, moreover, pick up another key concept "contexualization" derived from Christianity mission after 19th century and verified the efficacy to apply for analysis of Japanese covenience-store's indeginization in Thailand. I had a presentation in a research meeting of Institute of Developing Economies（IDE) and also contributed an academic paper to a journal published by IDE.
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