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eWOM Generation Systems for International Tourism Promotion with Augmented Reality

Research Project

Project/Area Number 15K16599
Research Category

Grant-in-Aid for Young Scientists (B)

Allocation TypeMulti-year Fund
Research Field Tourism Studies
Research InstitutionThe University of Fukuchiyama (2016-2017)
Seibi University (2015)

Principal Investigator

Eric Hawkinson  福知山公立大学, 地域経営学部, 准教授 (50625994)

Project Period (FY) 2015-04-01 – 2018-03-31
Project Status Completed (Fiscal Year 2017)
Budget Amount *help
¥1,950,000 (Direct Cost: ¥1,500,000、Indirect Cost: ¥450,000)
Fiscal Year 2017: ¥260,000 (Direct Cost: ¥200,000、Indirect Cost: ¥60,000)
Fiscal Year 2016: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2015: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Keywords観光 / 拡張現実 / モバイル・テクノロジー / アグメンテッドツーリズム / ゲームベーストツーリズム / Mobile Augmented Reality / Immersive Tourism / Augmented Reality / Augmented Tourism / Mobile Technology / Mixed Reality / International Tourism / eWOM / Internet Marketing / Emerging Technologies / AR
Outline of Final Research Achievements

During this research, a design-based approach has used to simultaneously develop, implement, and research augmented reality applications in tourism contexts. The first of three years prototypes were created and deployed in different tourism contexts including international events (MICE) and self-guided tours. The largest of these implementations was an augmented rally in which 120 participants used mobile augmented reality applications developed to provide a gamified tourism experience in Fukuchiyama, Japan. This activity was analyzed and iterated for a second attempt in the second year of this study in which the number of participants was increased and the design more complex. Data was collected on all of the implementations as well as during the design and development process of the software and experiences. The data was then used to create research in which was presented and published in the third year of the study.

Report

(4 results)
  • 2017 Annual Research Report   Final Research Report ( PDF )
  • 2016 Research-status Report
  • 2015 Research-status Report
  • Research Products

    (45 results)

All 2018 2017 2016 2015 Other

All Journal Article (9 results) (of which Int'l Joint Research: 5 results,  Peer Reviewed: 6 results,  Open Access: 8 results) Presentation (23 results) (of which Int'l Joint Research: 10 results,  Invited: 15 results) Book (1 results) Remarks (12 results)

  • [Journal Article] Simplified Mobile AR Platform Design for Augmented Tourism2018

    • Author(s)
      Hawkinson, E. , Artemciukas, E.
    • Journal Title

      World Academy of Science

      Volume: 12(1) Pages: 131-135

    • Related Report
      2017 Annual Research Report
    • Peer Reviewed / Open Access / Int'l Joint Research
  • [Journal Article] Augmented Tourism Design2018

    • Author(s)
      Hawkinson, E.
    • Journal Title

      日本観光学会第110回全国大会研究発表紀要

      Volume: 110 Pages: 20-21

    • Related Report
      2017 Annual Research Report
    • Open Access
  • [Journal Article] Using MAVR to Bring New Dimensions to the Classroom2017

    • Author(s)
      Hawkinson, E., Mehran, P., & Alizadeh, M.
    • Journal Title

      LANGUAGE TEACHER

      Volume: 41 Pages: 31-33

    • Related Report
      2017 Annual Research Report
    • Peer Reviewed / Open Access / Int'l Joint Research
  • [Journal Article] Japan’s Galapagos Syndrome and Educational Technology Development and Design2017

    • Author(s)
      Hawkinson, E.
    • Journal Title

      The Journal of Scientific Social Studies

      Volume: 1(2) Pages: 58-63

    • Related Report
      2017 Annual Research Report
    • Peer Reviewed / Open Access
  • [Journal Article] Team Teaching and Situational Leadership Theory: Adapting and Combining Frameworks for Japanese English Education2017

    • Author(s)
      Hawkinson, E.
    • Journal Title

      US-China Education Review A

      Volume: 6(3) Issue: 3 Pages: 183-189

    • DOI

      10.17265/2161-623x/2016.03.004

    • Related Report
      2017 Annual Research Report 2016 Research-status Report 2015 Research-status Report
    • Peer Reviewed / Open Access
  • [Journal Article] Using MAVR to Bring New Dimensions to the Classroom2017

    • Author(s)
      Hawkinson, Eric. Mehran, Parisa. Alizadeh, Mehrasa.
    • Journal Title

      The Language Teacher by Japan Association for Language Teaching (全国語学教育学会)

      Volume: 41(3) Pages: 30-31

    • Related Report
      2016 Research-status Report
    • Peer Reviewed / Open Access / Int'l Joint Research
  • [Journal Article] Augmented Tourism Design2016

    • Author(s)
      Hawkinson, Eric
    • Journal Title

      日本観光学会第110回全国大会研究発表紀要

      Volume: 110 Pages: 20-21

    • Related Report
      2016 Research-status Report
    • Open Access
  • [Journal Article] Tutorial 4: AR Implementations in Informal Learning.2015

    • Author(s)
      Hawkinson, E., Stack, M., Klaphake, J., & Jacoby, S.
    • Journal Title

      2015 IEEE International Symposium on Mixed and Augmented Reality (pp. xxxiii-xxxiii). IEEE.

      Volume: 2015 Pages: xxxiii-xxxiii

    • DOI

      10.1109/ismar.2015.73

    • Related Report
      2015 Research-status Report
    • Peer Reviewed / Open Access / Int'l Joint Research
  • [Journal Article] TEDx and Augmented Reality: Informal Learning and International Exchange with Mobile Technology2015

    • Author(s)
      Hawkinson, E., Stack, M., Noxon, E.
    • Journal Title

      The Asian Conference on Technology in the Classroom 2015 Official Conference Proceedings 2015

      Volume: 2015 Pages: 423-430

    • Related Report
      2015 Research-status Report
    • Int'l Joint Research
  • [Presentation] アグメンテッドツーリズム:デフィニションとデザイン2018

    • Author(s)
      Hawkinson, E.
    • Organizer
      回第103回旅行ビジネス研究学会
    • Related Report
      2017 Annual Research Report
    • Invited
  • [Presentation] MAVR SIG Showcase: Research, Projects, and Demos2017

    • Author(s)
      Hawkinson, E; Alizadeh, M; Mehran, P; Hastings, C; Brunotte, J
    • Organizer
      Japan Association of Language Teachers Annual Conference 2017
    • Related Report
      2017 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Massive Mixed Reality Community Engagement: Design and Deployment of Augmented and Virtual Realities in Community Engagement Programs in a Rural Japanese Community2017

    • Author(s)
      Hawkison, E.
    • Organizer
      5th University-Community Engagement Conference
    • Related Report
      2017 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Augmenting Tourism: Augmented Reality Design Principles for Tourism Application2017

    • Author(s)
      Hawkinson, E.
    • Organizer
      1st Global Congress of Special Interest Tourism and Hospitality
    • Related Report
      2017 Annual Research Report
    • Int'l Joint Research
  • [Presentation] MAVR (Mixed Augmented Virtual Realities) Future or a Fad?2017

    • Author(s)
      Alizadeh, M., Mehran, P., & Hawkinson, E.
    • Organizer
      PANSIG 2017
    • Related Report
      2017 Annual Research Report
  • [Presentation] Technology in Education from Game Design2017

    • Author(s)
      Hawkinson, Eric
    • Organizer
      TEDxTokushimaU
    • Place of Presentation
      Tokushima University, Japan
    • Related Report
      2016 Research-status Report
    • Invited
  • [Presentation] Augmented Tourism Design2016

    • Author(s)
      Hawkinson, Eric
    • Organizer
      日本観光学会第110回全国大会
    • Place of Presentation
      The University of Fukuchiyama, Japan
    • Year and Date
      2016-11-24
    • Related Report
      2016 Research-status Report
    • Int'l Joint Research
  • [Presentation] Technology Spotlight: The Case for Augmented Reality in Learning2016

    • Author(s)
      Hawkinson, Eric
    • Organizer
      LEARNTechAsia Conference 2016
    • Place of Presentation
      Marina Bay Sands, Singapore
    • Year and Date
      2016-11-16
    • Related Report
      2016 Research-status Report
    • Invited
  • [Presentation] Augmented reality: The opportunities and dangers of extreme automation in learning2016

    • Author(s)
      Hawkinson, Eric
    • Organizer
      BETT Asia Leadership Summit 2016
    • Place of Presentation
      Kuala Lumpur, Malaysia
    • Year and Date
      2016-11-15
    • Related Report
      2016 Research-status Report
    • Invited
  • [Presentation] Mixed Reality Collaborative Gaming Session2016

    • Author(s)
      Hawkinson, Eric
    • Organizer
      BETT Asia Leadership Summit 2016
    • Place of Presentation
      Kuala Lumpur, Malaysia
    • Year and Date
      2016-11-15
    • Related Report
      2016 Research-status Report
    • Invited
  • [Presentation] Augmented Learning: Shift from Technology Tools to Technology Partners2016

    • Author(s)
      Hawkinson, Eric
    • Organizer
      EdTechXAsia 2016
    • Place of Presentation
      Singapore, SIngapore
    • Year and Date
      2016-11-08
    • Related Report
      2016 Research-status Report
    • Invited
  • [Presentation] Augmented Reality Learning Games2016

    • Author(s)
      Hawkinson, Eric
    • Organizer
      EdTechXAsia 2016
    • Place of Presentation
      Singapore, Singapore
    • Year and Date
      2016-11-08
    • Related Report
      2016 Research-status Report
    • Invited
  • [Presentation] Augmented Learning2016

    • Author(s)
      Hawkinson, Eric
    • Organizer
      TED
    • Place of Presentation
      Banff, Canada
    • Year and Date
      2016-06-13
    • Related Report
      2016 Research-status Report
    • Invited
  • [Presentation] Situational Leadership in Team Teaching2016

    • Author(s)
      Hawkinson, Eric
    • Organizer
      平成28年度JETプログラムによる山口県外国語指導助手指導力等向上研修会
    • Place of Presentation
      Yamaguchi, Japan
    • Related Report
      2016 Research-status Report
    • Invited
  • [Presentation] Augmented Reality for Social Change2016

    • Author(s)
      Hawkinson, Eric
    • Organizer
      International Fundraising Conference 2016
    • Place of Presentation
      Brussels, Netherlands
    • Related Report
      2016 Research-status Report
    • Invited
  • [Presentation] インターネット口コミで観光情報発信2016

    • Author(s)
      Hawkinson, Eric
    • Organizer
      宮津ロータリークラブ
    • Place of Presentation
      Miyazu, Japan
    • Related Report
      2016 Research-status Report
    • Invited
  • [Presentation] Augmented Reality Design for Informal Learning2016

    • Author(s)
      Hawkinson, Eric
    • Organizer
      Japan Association for Language Teaching (全国語学教育学会)
    • Place of Presentation
      京都外国語大学
    • Related Report
      2016 Research-status Report
    • Int'l Joint Research / Invited
  • [Presentation] 拡 張 現 実 とは?教育、観光、マーケティングの未来2015

    • Author(s)
      Hawkinson. E.
    • Organizer
      成美大学市民大学講座シリーズ
    • Place of Presentation
      Fukuchiyama, Japan
    • Year and Date
      2015-10-29
    • Related Report
      2015 Research-status Report
  • [Presentation] Effects of Galapagos Syndrome on Tourism Promotion in Japan2015

    • Author(s)
      Hawkinson, E.
    • Organizer
      情報通信学会
    • Place of Presentation
      Osaka, Japan
    • Year and Date
      2015-10-16
    • Related Report
      2015 Research-status Report
    • Int'l Joint Research / Invited
  • [Presentation] 国際観光とICT戦略2015

    • Author(s)
      Hawkinson, E.
    • Organizer
      情報通信学会関西センター主催 シンポジウム. Osaka, Japan
    • Place of Presentation
      Osaka, Japan
    • Year and Date
      2015-10-16
    • Related Report
      2015 Research-status Report
    • Int'l Joint Research / Invited
  • [Presentation] Tutorial 4: AR Implementations in Informal Learning2015

    • Author(s)
      Hawkinson, E., Stack, M., Klaphake, J., & Jacoby, S.
    • Organizer
      IEEE International Symposium on (pp. xxxiii-xxxiii). IEEE.
    • Place of Presentation
      Fukuoka, Japan
    • Year and Date
      2015-09-29
    • Related Report
      2015 Research-status Report
    • Int'l Joint Research
  • [Presentation] Digitally Enhanced Print for International Conferences and Tourism2015

    • Author(s)
      Hawkinson, E., Stack, M., Noxon, E.
    • Organizer
      The Inaugural Asian Conference on Education & International Development, Osaka, Japan
    • Place of Presentation
      Osaka, Japan
    • Year and Date
      2015-04-29
    • Related Report
      2015 Research-status Report
    • Int'l Joint Research
  • [Presentation] TEDx and Augmented Reality: Informal Learning and International Exchange with Mobile Technology2015

    • Author(s)
      Hawkinson, E., Stack, M., Noxon, E.
    • Organizer
      The Asian Conference on Technology in the Classroom 2015, Kobe, Japan
    • Place of Presentation
      Kobe, Japan
    • Year and Date
      2015-04-26
    • Related Report
      2015 Research-status Report
    • Int'l Joint Research / Invited
  • [Book] Before I Graduate Project 2017: Community Augmented Art Project to Share Hopes and Dreams of College Life2018

    • Author(s)
      Hawkinson, E.
    • Total Pages
      97
    • Publisher
      CreateSpace Independent Publishing
    • ISBN
      9781985250420
    • Related Report
      2017 Annual Research Report
  • [Remarks] Massive Mixed Reality Community Engagement

    • URL

      https://medium.com/ready-teacher-one/massive-mixed-reality-community-engagement-65ea60eb2c3c

    • Related Report
      2017 Annual Research Report
  • [Remarks] Community AR Art Project: #BeforeIGraduate

    • URL

      https://medium.com/ready-teacher-one/augmented-community-art-spaces-beforeigraduate-project-67a90167977c

    • Related Report
      2017 Annual Research Report
  • [Remarks] Interview at Teacher Development Forum

    • URL

      https://www.youtube.com/watch?v=x4WUBHdEIlY

    • Related Report
      2017 Annual Research Report
  • [Remarks] Augmented Tourism Design at GLOSITH 2017 - Part 1

    • URL

      https://youtu.be/BWvZPsbbmtE

    • Related Report
      2017 Annual Research Report
  • [Remarks] MAVR Research Podcast

    • URL

      https://soundcloud.com/jaltmavr

    • Related Report
      2017 Annual Research Report
  • [Remarks] Extreme automation in learning

    • URL

      https://youtu.be/gpx4cM6He1k

    • Related Report
      2016 Research-status Report
  • [Remarks] Eric Hawkinson at EdTechXAsia 2016

    • URL

      http://ecosystem.edtechxasia.com/erichawkinson

    • Related Report
      2016 Research-status Report
  • [Remarks] The Case for Augmented Reality in Learning

    • URL

      http://learntechconf.com/speakers/eric-hawkinson/

    • Related Report
      2016 Research-status Report
  • [Remarks] TEDx and Augmented Reality

    • URL

      http://iafor.org/augmented-reality/

    • Related Report
      2015 Research-status Report
  • [Remarks] AR Implementations in Informal Learning

    • URL

      http://ieeexplore.ieee.org/xpls/abs_all.jsp?arnumber=7328050

    • Related Report
      2015 Research-status Report
  • [Remarks] Adventures in Augmented Reality with TEDxKyoto

    • URL

      http://www.tedxkyoto.com/en/blog/tedxkyoto%E3%81%A7%E3%81%AE%E6%8B%A1%E5%BC%B5%E7%8F%BE%E5%AE%9F%E3%82%A2%E3%83%89%E3%83%99%E3%83%B3%E3%83%81%E3%83%A3%E3%83%BC

    • Related Report
      2015 Research-status Report
  • [Remarks] 国際観光とICT 戦略

    • URL

      http://www.jsicr.jp/operation/kansai/kansaitaikai27.html

    • Related Report
      2015 Research-status Report

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Published: 2015-04-16   Modified: 2019-03-29  

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