| Budget Amount *help |
¥4,030,000 (Direct Cost: ¥3,100,000、Indirect Cost: ¥930,000)
Fiscal Year 2018: ¥520,000 (Direct Cost: ¥400,000、Indirect Cost: ¥120,000)
Fiscal Year 2017: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2016: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2015: ¥1,690,000 (Direct Cost: ¥1,300,000、Indirect Cost: ¥390,000)
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| Outline of Final Research Achievements |
This study examined the relationship between bias of favor and local attachment in regional branding.
Overall, the amount of knowledge about food caused diversity in objective assessments and preferences.
However, It was shown that biased brand preferences. When knowledge of the consumer is relatively small, but the consumer has strong attachment and identity to the place of one's living, and including decisions about their own safety and security.
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