Concept-Constructing of "Omotenashi" (Japanese Hospitality) and Method of Overseas Exports.
| Project/Area Number |
15K17147
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Multi-year Fund |
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| Research Field |
Commerce
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| Research Institution | Rissho University |
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Principal Investigator |
URANO HIROKO 立正大学, 経営学部, 准教授 (40585957)
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| Project Period (FY) |
2015-04-01 – 2018-03-31
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| Project Status |
Completed (Fiscal Year 2017)
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| Budget Amount *help |
¥3,380,000 (Direct Cost: ¥2,600,000、Indirect Cost: ¥780,000)
Fiscal Year 2017: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2016: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2015: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
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| Keywords | おもてなし / ホスピタリティ / サービス / マーケティング / 海外展開 |
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| Outline of Final Research Achievements |
In this research, I defined the concept of "Omotenashi"（-Japanese Hospitality） based on Japanese culture. And, I extracted and categorized factors that constitute "Omotenashi" by doing literature survey, interview survey to companies and questionnaire survey for consumers. In addition, I conducted case studies of Japanese companies operating overseas, and established a theoretical framework that forms the foundation of overseas expansion of "Omotenashi".
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Report
(4 results)
Research Products
(10 results)
