| Project/Area Number |
15K17148
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Multi-year Fund |
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| Research Field |
Commerce
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| Research Institution | Kochi University (2017)
Kyushu University (2015-2016) |
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Principal Investigator |
Terasaki Shinichiro 高知大学, 教育研究部人文社会科学系人文社会科学部門, 講師 (70732452)
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| Project Period (FY) |
2015-04-01 – 2018-03-31
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| Project Status |
Completed (Fiscal Year 2017)
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| Budget Amount *help |
¥2,340,000 (Direct Cost: ¥1,800,000、Indirect Cost: ¥540,000)
Fiscal Year 2017: ¥1,170,000 (Direct Cost: ¥900,000、Indirect Cost: ¥270,000)
Fiscal Year 2016: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2015: ¥260,000 (Direct Cost: ¥200,000、Indirect Cost: ¥60,000)
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| Keywords | 文化変容 / グローバリゼーション / コスモポリタニズム / 消費 / グラウンデッド・セオリー・アプローチ / アイデンティティ / バイアス / コミュニケーション / プロセス / 先行要因 / 消費者行動 / イデオロギー / ミックス法 |
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| Outline of Final Research Achievements |
First, cosmopolitanism related literature was widely reviewed to understand acculturation in marketing context. A series of review made the concept of cosmopolitanism robust as an analytical frame. Second, the process of consumer acculturation was clarified through qualitative research method, and the role of local identity within global identity was also discussed. Finally, the representation of cosmopolitanism was explored referring to the previous literature.
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