| Project/Area Number |
15K17246
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| Research Category |
Grant-in-Aid for Young Scientists (B)
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| Allocation Type | Multi-year Fund |
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| Research Field |
Social psychology
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| Research Institution | Meiji University (2017)
Hokkaido University of Education (2015-2016) |
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Principal Investigator |
HIGUCHI OSAMU 明治大学, 政治経済学部, 専任講師 (50625879)
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| Project Period (FY) |
2015-04-01 – 2018-03-31
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| Project Status |
Completed (Fiscal Year 2017)
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| Budget Amount *help |
¥3,900,000 (Direct Cost: ¥3,000,000、Indirect Cost: ¥900,000)
Fiscal Year 2017: ¥780,000 (Direct Cost: ¥600,000、Indirect Cost: ¥180,000)
Fiscal Year 2016: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2015: ¥2,210,000 (Direct Cost: ¥1,700,000、Indirect Cost: ¥510,000)
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| Keywords | 行動免疫システム / リバウンド効果 / 食品の風評被害 / 風評被害 / 進化心理学 / 非意識的処理 / 福島第一原子力発電所事故 / 福島原発事故に伴う風評被害 / 有効な風評被害対策 / 進化社会心理学 / エラー管理理論 / 目標葛藤理論 / 病気回避（行動免疫システム） |
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| Outline of Final Research Achievements |
A few years have passed since Fukushima Daiichi nuclear disaster, but survey studies reported that consumers had had concerns over the safety of Fukushima-produced food. According to behavioral immune system theory, illness concerns facilitate risk-avoidance cognition and behavior. Based on this theory, we tested the possibility that these concerns would promote aversion against Fukushima-produced food. In addition, we tested the possibility that the informational leaflets, which the public administration distributed to dispel these concerns, were not always effective. A series of experiments confirmed these possibilities.
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