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Analysis of the mechanisms underlying the effects of color on taste using LED light cup

Research Project

Project/Area Number 15K21202
Research Category

Grant-in-Aid for Young Scientists (B)

Allocation TypeMulti-year Fund
Research Field Experimental psychology
Cognitive science
Research InstitutionKagawa University

Principal Investigator

SATO Keiko  香川大学, 工学部, 助教 (30647889)

Research Collaborator MITSUKURA Yasue  
ODA Masaomi  
INOUE Takaaki  
MAEDA Kiichi  
TAMAGAWA Katsuya  
Project Period (FY) 2015-04-01 – 2017-03-31
Project Status Completed (Fiscal Year 2016)
Budget Amount *help
¥2,080,000 (Direct Cost: ¥1,600,000、Indirect Cost: ¥480,000)
Fiscal Year 2016: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2015: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Keywords味覚 / 色彩 / 感覚間相互作用 / 視覚 / 認知閾値 / 連合学習
Outline of Final Research Achievements

We use visual cues from color to judge the taste what we eat. This study focused on a sensory interaction between color and taste, and aimed to explore effects of color on out taste for sweetness, saltiness sourness, and bitterness. In the experiment, the solutions were colored using the LED light cup system and the color of solutions was changed by adjusting RGB values. We investigated taste thresholds for the sweetness and saltiness (Experiment 1 and 2), and taste intensity for the sweetness, sourness, and bitterness (Experiment 3). The results showed that the sweetness threshold colored with pink was the lowest, and that the effects of color on taste threshold depending on the color and taste. We implied that an enhancement of taste intensity derives from a familiar taste-color combination.

Report

(3 results)
  • 2016 Annual Research Report   Final Research Report ( PDF )
  • 2015 Research-status Report
  • Research Products

    (6 results)

All 2016 2015

All Journal Article (2 results) (of which Peer Reviewed: 2 results,  Open Access: 1 results) Presentation (4 results) (of which Int'l Joint Research: 1 results)

  • [Journal Article] Perception of color emotions for single colors in red-green defective observers2016

    • Author(s)
      Keiko Sato and Takaaki Inoue
    • Journal Title

      PeerJ

      Volume: 4:e2751 Pages: 1-23

    • DOI

      10.7717/peerj.2751

    • Related Report
      2016 Annual Research Report
    • Peer Reviewed / Open Access
  • [Journal Article] The Relationship Between Effects of Music on Image Impression and Musical Features2016

    • Author(s)
      石田理代・佐藤敬子・満倉靖恵
    • Journal Title

      IEEJ Transactions on Electronics, Information and Systems

      Volume: 136 Issue: 9 Pages: 1376-1385

    • DOI

      10.1541/ieejeiss.136.1376

    • NAID

      130005262292

    • ISSN
      0385-4221, 1348-8155
    • Related Report
      2016 Annual Research Report
    • Peer Reviewed
  • [Presentation] 着色が味強度に及ぼす影響-味からイメージする色彩を用いた実験-2016

    • Author(s)
      濱田洋輝・佐藤敬子
    • Organizer
      第49回日本人間工学会中国・四国支部大会
    • Place of Presentation
      香川大学
    • Year and Date
      2016-12-10
    • Related Report
      2016 Annual Research Report
  • [Presentation] 着色が甘味閾値に及ぼす影響 -LED着色システムを用いた検討-2016

    • Author(s)
      濱田洋輝・佐藤敬子
    • Organizer
      平成28年電気学会C部門大会
    • Place of Presentation
      神戸大学
    • Year and Date
      2016-09-02
    • Related Report
      2016 Annual Research Report
  • [Presentation] Warmth and Coolness of Colors in Color-Vision Deficient Observers2016

    • Author(s)
      Keiko Sato
    • Organizer
      The 31st International Congress of Psychology(ICP2016)
    • Place of Presentation
      パシフィコ横浜
    • Year and Date
      2016-07-24
    • Related Report
      2016 Annual Research Report
    • Int'l Joint Research
  • [Presentation] 光るコップを利用した色による塩味促進効果の解明2015

    • Author(s)
      佐藤敬子
    • Organizer
      日本心理学会第79回大会
    • Place of Presentation
      名古屋
    • Year and Date
      2015-09-23
    • Related Report
      2015 Research-status Report

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Published: 2015-04-16   Modified: 2018-03-22  

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