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Development and Evaluation Social Marketing Approach for physical activity promotion.

Research Project

Project/Area Number 16300197
Research Category

Grant-in-Aid for Scientific Research (B)

Allocation TypeSingle-year Grants
Section一般
Research Field Physical education
Research InstitutionWaseda University

Principal Investigator

NAKAMURA Yoshio  Waseda University, Faculty of Sport Sciences, Professor, スポーツ科学学術院, 教授 (00198251)

Project Period (FY) 2004 – 2006
Project Status Completed (Fiscal Year 2006)
Budget Amount *help
¥13,700,000 (Direct Cost: ¥13,700,000)
Fiscal Year 2006: ¥3,600,000 (Direct Cost: ¥3,600,000)
Fiscal Year 2005: ¥6,000,000 (Direct Cost: ¥6,000,000)
Fiscal Year 2004: ¥4,100,000 (Direct Cost: ¥4,100,000)
KeywordsWalking / Physical Activity / Promotion / Walking program by group Communication / Walking program by Mail Communication / the walking behavior assessment scale / ヘルスプロモーション / 身体活動量促進 / ソーシャルマーケティング / 対面式教室 / プリントメディア / プロモーションビデオ / 通信教育型プログラム
Research Abstract

The aim of this study was to develop and evaluate the social marketing approach for physical activity promotion based on the "walking promotion" strategy. Three kinds of promotion media, group instruction on face-to-face, postal correspondence course, and video, were compared from a view point of physical activity enhancement.
In the first year, three kinds of walking program, (1) the group walking instruction program on the community basis, (2) the print-media program at the workplace, and (3) the walking promotion video contents for early stage population on TTM, were developed and tried for the respective targeted subjects. The comparison of the group walking instruction around the community center (n=43) with the health education programs on diet, nutrition and physical activity (n=19) suggested that walking practice would have an important role for increasing physical activity, especially pedometer counts and moderate and vigorous physical activity. The print-media program at workp … More lace intervention (n=65) revealed the limitation of the non face-to-face approach. The effect of a walking promotion video could have possibility to change the motivation and readiness for walking on the early stage population.
In the second year, five kinds of research projects were executed as following ; (1) the cost analysis of the walking promotion programs, (2) the social and physical environmental influences associated with the group walking program, (3) "Walking-Mileage" as an incentive for physical activity promotion, (4) the characteristics of the participants in walking programs, (5) the effect of community based intervention using the individual feedback information in a correspondence course type walking program based on behavioral strategy.
In the final year, three kinds of research projects were executed as following ; (1) data analysis and documentation including the follow-up phase on the community based intervention, (2) the development of the walking behavior assessment scale, (3) effectiveness of the information media in walking event promotion for attracting new participants.
These results suggested the effectiveness of the walking experience with face-to-face instruction and also the inexpensive correspondence program by print-media with the proper information from the view points of behavioral technique. Less

Report

(4 results)
  • 2006 Annual Research Report   Final Research Report Summary
  • 2005 Annual Research Report
  • 2004 Annual Research Report
  • Research Products

    (30 results)

All 2007 2006 2005 2004

All Journal Article (30 results)

  • [Journal Article] 行動科学に基づく個別通信教育型ウォーキングプログラムの効果2007

    • Author(s)
      秋山由里, 古一眞未, 宮地正弘, 武田典子, 酒井健介, 岡浩一朗, 中村好男
    • Journal Title

      体力科学 56

      Pages: 157-166

    • NAID

      110006203764

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2006 Final Research Report Summary
  • [Journal Article] 身体活動に対する意識と歩行時間との関連2007

    • Author(s)
      関部和典, 中村好男
    • Journal Title

      自由時間研究 30

      Pages: 79-83

    • NAID

      130008102830

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2006 Annual Research Report 2006 Final Research Report Summary
  • [Journal Article] Effect of Individual Feedback Information in a Correspondece Course Type Walking Program Based on Behavioral Science2007

    • Author(s)
      Yuri Akiyama, Mami Furuichi, Masahiro Miyachi, Noriko Takeda, Kensuke Sakai, Koichiro Oka, Yoshio Nakamura
    • Journal Title

      Japanese Journal of Fitness and Sports Medicine 56

      Pages: 157-166

    • NAID

      110006203764

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2006 Final Research Report Summary
  • [Journal Article] Consideration to physical activity and relation to walking time2007

    • Author(s)
      Kazunori Sekibe, Yoshio Nakamura
    • Journal Title

      The Institute of Leisure & Recreation, 30

      Pages: 79-83

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2006 Final Research Report Summary
  • [Journal Article] 行動科学に基づく個別通信教育型ウォーキングプログラムの効果2007

    • Author(s)
      秋山由里, 古一眞未, 宮地正弘, 武田典子, 酒井健介, 岡浩一郎, 中村好男
    • Journal Title

      体力科学 56

      Pages: 157-166

    • NAID

      110006203764

    • Related Report
      2006 Annual Research Report
  • [Journal Article] ウォーキング行動評価尺度の開発2006

    • Author(s)
      山脇加菜子, 武田典子, 秋山由里, 岡浩一朗, 中村好男
    • Journal Title

      ウォーキング研究 10

      Pages: 109-113

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2006 Annual Research Report 2006 Final Research Report Summary
  • [Journal Article] ウォーキングイベントの集客プロモーションにおける情報媒体の有効性2006

    • Author(s)
      武田典子, 中村好男
    • Journal Title

      ウォーキング研究 10

      Pages: 193-197

    • NAID

      40015331163

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2006 Annual Research Report 2006 Final Research Report Summary
  • [Journal Article] Development of the Walking Behavior Assessment Scale2006

    • Author(s)
      Kanako Yamawaki, Noriko Takeda, Yuri Akiyama, Koichiro Oka, Yoshio Nakamura
    • Journal Title

      Walking Research, 10

      Pages: 109-113

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2006 Final Research Report Summary
  • [Journal Article] Effectiveness of the information media in walking event promotion for attracting new participants2006

    • Author(s)
      Noriko Takeda, Yoshio Nakamura
    • Journal Title

      Walking Research, 10

      Pages: 193-197

    • NAID

      40015331163

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2006 Final Research Report Summary
  • [Journal Article] 大学競技用プールにおける地域中高齢者を対象とした水泳プログラムの開発2005

    • Author(s)
      渡邊 恵, 中村好男
    • Journal Title

      スポーツ科学研究 2

      Pages: 86-96

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2006 Final Research Report Summary
  • [Journal Article] 身体活動促進のインセンティブとしての「ウォーキング・マイレッジ」の提案2005

    • Author(s)
      中村好男
    • Journal Title

      スポーツ科学研究 2

      Pages: 107-112

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2006 Final Research Report Summary 2005 Annual Research Report
  • [Journal Article] 異なる形態のウォーキングプログラム参加者の特徴-運動行動の変容段階および日歩数の観点からの検討-2005

    • Author(s)
      李恩兒, 宮地正弘, 秋山由里, 武田典子, 岡浩一朗, 中村好男
    • Journal Title

      ウォーキング研究 9

      Pages: 201-203

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2006 Final Research Report Summary
  • [Journal Article] The management of swimming program for regional elderly people in a University pool for competition swimming2005

    • Author(s)
      Kei Watanabe, Yoshio Nakamura
    • Journal Title

      Sport Science Research, 2

      Pages: 86-96

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2006 Final Research Report Summary
  • [Journal Article] "Walking-Mileage" as an incentive for physical activity promotion2005

    • Author(s)
      Yoshio Nakamura
    • Journal Title

      Sport Science Research, 2

      Pages: 107-112

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2006 Final Research Report Summary
  • [Journal Article] Characteristic of Participants in Walking Program of different form-Examination from a point of view the Stages of change for exercise behavior and Count of dairy step-2005

    • Author(s)
      Eun-a Lee, Masahiro Miyachi, Yuri Akiyama, Noriko Takeda, Koichiro Oka, Yoshio Nakamura
    • Journal Title

      Walking Research, 9

      Pages: 201-203

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2006 Final Research Report Summary
  • [Journal Article] 大学競泳プールにおける地域高齢者を対象とした水泳プログラムの開発2005

    • Author(s)
      渡邊恵, 中村好男
    • Journal Title

      スポーツ科学研究 2

      Pages: 86-96

    • Related Report
      2005 Annual Research Report
  • [Journal Article] 運動ソーシャルサポートおよびウォーキング環境認知と身体活動・運動の促進との関係2005

    • Author(s)
      板倉正弥, 岡浩一朗, 武田典子, 古一眞未, 酒井健介, 中村好男
    • Journal Title

      体力科学 54

      Pages: 219-228

    • NAID

      110001980190

    • Related Report
      2005 Annual Research Report
  • [Journal Article] 異なる形態のウォーキングプログラム参加者の特徴2005

    • Author(s)
      李恩兒, 宮地正弘, 秋山由里, 武田典子, 岡浩一朗, 中村好男
    • Journal Title

      ウォーキング研究 9

      Pages: 201-203

    • Related Report
      2005 Annual Research Report
  • [Journal Article] 紙誌広告による健康情報の受容に関する運動行動変容段階の影響2004

    • Author(s)
      トンプソン雅子, 中村好男
    • Journal Title

      ヒューマンサイエンス リサーチ 13

      Pages: 211-220

    • NAID

      40006458139

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2006 Final Research Report Summary
  • [Journal Article] 行動変容初期段階の動機づけの準備性に及ぼすウォーキングプロモーションビデオの効果2004

    • Author(s)
      古一眞未, 酒井健介, 岡浩一朗, 中村好男
    • Journal Title

      ヒューマンサイエンス リサーチ 13

      Pages: 235-244

    • NAID

      120003727959

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2006 Final Research Report Summary
  • [Journal Article] ブリントメディアを用いたウォーキングプログラムの効果2004

    • Author(s)
      龍雅仁, 酒井健介, 岡浩一朗, 板倉正弥, 武田典子, 中村好男
    • Journal Title

      ヒューマンサイエンス リサーチ 13

      Pages: 245-253

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2006 Final Research Report Summary
  • [Journal Article] 通信教育型ウォーキングプログラム参加者の特徴2004

    • Author(s)
      秋山由里, 宮地正弘, 古一眞未, 武田典子, 岡浩一朗, 中村好男
    • Journal Title

      ウォーキング研究 8

      Pages: 183-186

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2006 Final Research Report Summary
  • [Journal Article] The Impact of Health Information Disseminated through Printed Advertisement on Exercise Behavior2004

    • Author(s)
      Masako Thompson, Yoshio Nakamura
    • Journal Title

      Human Science research, 13

      Pages: 211-220

    • NAID

      40006458139

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2006 Final Research Report Summary
  • [Journal Article] The Effect of A Walking Promotion Video on the Motivation and Readiness of Early-Stage TTM Subjects2004

    • Author(s)
      Mami Furuichi, Kensuke Sakai, Kouichirou Oka, Yoshio Nakamura
    • Journal Title

      Human Science research, 13

      Pages: 235-244

    • NAID

      120003727959

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2006 Final Research Report Summary
  • [Journal Article] Effects of Walking Program at the Workplace (Using Printed Materials to Promote)2004

    • Author(s)
      Masahito Ryu, Kensuke Sakai, Koichiro Oka, Masaya Itakura, Noriko Takeda, Yoshio Nakamura
    • Journal Title

      Human Science research, 13

      Pages: 245-253

    • NAID

      120003727953

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2006 Final Research Report Summary
  • [Journal Article] Characteristic of Participants in Walking Program by Mail Communication2004

    • Author(s)
      Yuri Akiyama, Masahiro Miyachi, Mami Furuichi, Noriko Takeda, Koichiro Oka, Yoshio Nakamura
    • Journal Title

      Walking Research, 8

      Pages: 183-186

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2006 Final Research Report Summary
  • [Journal Article] 通信教育型ウォーキングプログラム参加者の特徴2004

    • Author(s)
      秋山由里, 宮地正弘, 古一眞未, 武田典子, 岡浩一郎, 中村好男
    • Journal Title

      ウォーキング研究 8

      Pages: 183-186

    • Related Report
      2004 Annual Research Report
  • [Journal Article] プリントメディアを用いたウォーキングプログラムの効果2004

    • Author(s)
      龍雅仁, 酒井健介, 岡浩一郎, 板倉正弥, 武田典子, 中村好男
    • Journal Title

      ヒューマンサイエンスリサーチ 13

      Pages: 245-253

    • NAID

      120003727953

    • Related Report
      2004 Annual Research Report
  • [Journal Article] 行動変容初期段階の動機付けの準備性に及ぼすウォーキングプロモーションビデオの効果2004

    • Author(s)
      古一眞未, 酒井健介, 岡浩一郎, 中村好男
    • Journal Title

      ヒューマンサイエンスリサーチ 13

      Pages: 235-244

    • Related Report
      2004 Annual Research Report
  • [Journal Article] 紙誌広告による健康情報の受容に関する運動行動変容段階の影響2004

    • Author(s)
      トンプソン雅子, 中村好男
    • Journal Title

      ヒューマンサイエンスリサーチ 13

      Pages: 211-220

    • NAID

      40006458139

    • Related Report
      2004 Annual Research Report

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Published: 2004-04-01   Modified: 2016-04-21  

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