TOHMA Katsuo University of Hyogo, School of Business Administration, Professor, 経営学部, 教授 (70237048)
IDA Masahiro Hannan University, Faculty of Management Information, Professor, 経営情報学部, 教授 (50223079)
DEGUCHI Tatsuya The University of Tokushima, Faculty of Integrated Arts and Sciences, Assistant Professor, 総合科学部, 助教授 (60237021)
MORI Tatsuo Hirosaki University, Faculty of Humanities, Assistant Professor, 人文学部, 助教授 (80250588)
FURUSAWA Masayuki Osaka University of Commerce, Faculty of Business Administration, Assistant Professor, 総合経営学部, 助教授 (30351480)
山口 隆英 兵庫県立大学, 経営学部, 助教授 (90272096)
有村 貞則 山口大学, 経済学部, 助教授 (40284236)
四宮 由紀子 近畿大学, 経営学部, 助教授 (90319749)
|Budget Amount *help
¥7,000,000 (Direct Cost: ¥7,000,000)
Fiscal Year 2005: ¥1,400,000 (Direct Cost: ¥1,400,000)
Fiscal Year 2004: ¥5,600,000 (Direct Cost: ¥5,600,000)
The purpose of this project is to investigate business models of medium and small sized firms around the world and to generalize successful business models.
In an introductory chapter we began by considering the concept of business models, and to set up VRISA analysis (Value, Rareness, Imitability, Substitutability, Appropriability) was based on Alan Afuah (2003) Business Models : Strategic Management Approach, McGraw-Hill Irwin. We made an analysis of each case from chapter 1 to chapter 16 as follows :
Chapter 1 : Bonpreu (Spain ; the supermarket for fresh food), Chapter 2 : Studentsphone.com (Spain ; mobile phone intermediary agency for international students), Chapter 3 : Zara (Spain ; IT textile business), Chapter 4 : H&M (Sweden ; fables textile business), Chapter 5 : ISS (Denmark ; global facility service), Chapter 6 : B-Bridge (USA ; Bioventure), Chapter 7 : Yaegaki Corporation of USA (USA ; Japanese sake maker), Chapter 8 : Galantz (China ; disruptive innovator in an appliance industry), Chapter 9 : Akikawa Bokuen (Japan ; organic food business), Chapter 10 : Korea Film Industry (Korea ; government-sponsored film industry), Chapter 11 : JAFCO America Ventures, Inc. (USA ; hybrid venture capital between Japan and USA model), Chapter 12 : Alibaba.com (China ; e market place), Chapter 13 : Pixera (USA ; microscope camera system), Chapter 14 : Irodori (Japan ; community business for elderly people), Chapter 15 : Hotel I in Malaysia (Malaysia ; government-linked hotel company), Chapter 16 : Private hospital in Thailand (Thailand ; corporate hospitals).
These mentioned above are scheduled for publication by BUNSHINDO, (provisional title) Beginning Business Models : Case Studies of Successful Business Models of Medium and Small Sized Firms around the world.