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Consumer behavior analysis on the basis of local revitalization

Research Project

Project/Area Number 16330085
Research Category

Grant-in-Aid for Scientific Research (B)

Allocation TypeSingle-year Grants
Section一般
Research Field Commerce
Research InstitutionHOKUSEI GAKUIN UNIVERSITY

Principal Investigator

SUZUKI Katsunori  Hokusei Gakuen University, School of Economics, PROFESSOR, 経済学部, 教授 (60296283)

Co-Investigator(Kenkyū-buntansha) NANBAYASHI Saeko  SURUGADAI UNIVERSITY, Faculty of Economics, PROFESSOR, 経済学部, 教授 (80189224)
SUGIOKA Naoto  Hokusei Gakuen University School of Social Welfare, PROFESSOR, 社会福祉学部, 教授 (10113573)
Project Period (FY) 2004 – 2006
Project Status Completed (Fiscal Year 2006)
Budget Amount *help
¥10,900,000 (Direct Cost: ¥10,900,000)
Fiscal Year 2006: ¥1,900,000 (Direct Cost: ¥1,900,000)
Fiscal Year 2005: ¥3,000,000 (Direct Cost: ¥3,000,000)
Fiscal Year 2004: ¥6,000,000 (Direct Cost: ¥6,000,000)
Keywordsconsumer behavior / the aged / GIS
Research Abstract

Following is the summary of our study we conducted between 2004 and 2007.
In 2004, we investigated basic allocations of retail institutions, organized digital data using GIS, reviewed our methodology, and surveyed related preceding researches.
We chose the following areas for our study basing on the above-mentioned procedures:
Atsubetsu-ku of Sapporo (Hokkaido), Ebetsu (Hokkaido), Hanno (Saitama) and Iruma (Saitama).
In 2005, we investigated consumption behavior on the basis of 2006. We investigated a consumption behavior (a shopping place, shopping frequency, transportation) in 25 lines of products. In addition, we conducted investigations into the use of shopping districts and central town areas, he use of transportation and consciousness for regional activation.
We distributed 7,367 questionnaires in total for the four areas, and we collected 40.5% of them, i.e., 2,982 responses.
In 2006, we analyzed results of the consumption behavior investigation that we conducted in 2005.
We performed analysis of consumers' trips using GIS (a geographical information system).
Hence, we could perform the analysis that took account of geographical conditions, such as barriers and traffics.
We also conducted some consideration from a point of regional plan studies such as the regional activation.
We carried out some preparation for presentation for local residents, aiming to make our study useful for urban and regional planning and regional activation. We also conducted preparation for academic researchers.

Report

(4 results)
  • 2006 Annual Research Report   Final Research Report Summary
  • 2005 Annual Research Report
  • 2004 Annual Research Report

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Published: 2004-04-01   Modified: 2016-04-21  

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