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System development of Decision Support System for Media Planning

Research Project

Project/Area Number 16510129
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeSingle-year Grants
Section一般
Research Field Social systems engineering/Safety system
Research InstitutionKwansei Gakuin University

Principal Investigator

IGAKI Nobuko  Kwansei Gakuin University, Policy Studies, Professor, 総合政策学部, 教授 (40151253)

Co-Investigator(Kenkyū-buntansha) NAKAGAWA Yuji  Kansai University, Informatics, Professor, 総合情報学部, 教授 (60141925)
ISADA Yuriko  Tezukayama University, Business Information, Associate Professor, 経営情報学部, 助教授 (00351867)
Project Period (FY) 2004 – 2005
Project Status Completed (Fiscal Year 2005)
Budget Amount *help
¥1,700,000 (Direct Cost: ¥1,700,000)
Fiscal Year 2005: ¥600,000 (Direct Cost: ¥600,000)
Fiscal Year 2004: ¥1,100,000 (Direct Cost: ¥1,100,000)
KeywordsMedia Planning / Optimization Algorism / Decision Support System / Knapsack Problem / Newspaper Advertisement / メディアプランニング / 最適化アルゴリズム
Research Abstract

In this research we attempt to develop a decision support system to solve exposure optimization problem of media planning. We focus on newspaper advertisement with a national-wide scale. Newspaper is the largest mass advertising media next to television.
First we target four national newspapers, then add 44 local newspapers in Japan. If you make this newspaper problem in natural way, you will see a knapsack problem with complicated constraints which cannot be solved. We overcome this difficulty to divide this main problem into 16 partial problems which are knapsack problems with one constraint respectively.
In general it is difficult to get an exact solution for knapsack problem with one constraint. However, we could get the exact solutions using HOPE (Hybrid Optimization Process Equipment) which is developed by Yuji Nakagawa who is one of members on our research team. Usually, for this kind of media planning problems, only approximate solutions are obtained. Therefore, the exact solutions we got are supposed to be great results. For example, we can verify the previous approximate solutions measuring the variation from the exact solutions respectively.

Report

(3 results)
  • 2005 Annual Research Report   Final Research Report Summary
  • 2004 Annual Research Report
  • Research Products

    (6 results)

All 2004

All Journal Article (6 results)

  • [Journal Article] 出稿スペースを考慮した新聞広告最適化問題2004

    • Author(s)
      伊佐田百合子
    • Journal Title

      京都大学数理解析研究所講究録 No. 1383

      Pages: 26-34

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2005 Final Research Report Summary
  • [Journal Article] 新聞の販売部数最大化問題における広告費の影響度2004

    • Author(s)
      伊佐田百合子
    • Journal Title

      京都大学数理解析研究所講究録 No. 1373

      Pages: 255-262

    • Description
      「研究成果報告書概要(和文)」より
    • Related Report
      2005 Final Research Report Summary
  • [Journal Article] Optimal Media Planning of Newspaper Advertisement with Page Characters2004

    • Author(s)
      Yuriko Isada
    • Journal Title

      Research Institute for Mathematical Sciences Kokyuroku, Kyoto University No.1383

      Pages: 26-34

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2005 Final Research Report Summary
  • [Journal Article] Sensitively Analysis of Newspaper Advertisement Budget in Optimal Media Planning2004

    • Author(s)
      Yuriko Isada
    • Journal Title

      Research Institute for Mathematical Sciences Kokyuroku, Kyoto University No.1373

      Pages: 255-262

    • Description
      「研究成果報告書概要(欧文)」より
    • Related Report
      2005 Final Research Report Summary
  • [Journal Article] 出稿スペースを考慮した新聞広告最適化問題2004

    • Author(s)
      伊佐田百合子, 井垣伸子, 山川茂孝, 仲川勇二
    • Journal Title

      京都大学数理解析研究所講究録 No.1383

      Pages: 26-34

    • Related Report
      2004 Annual Research Report
  • [Journal Article] 新聞の販売部数最大化問題における広告費の影響度2004

    • Author(s)
      伊佐田百合子, 井垣伸子, 山川茂孝, 仲川勇二
    • Journal Title

      京都大学数理解析研究所講究録 No.1373

      Pages: 255-262

    • Related Report
      2004 Annual Research Report

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Published: 2004-04-01   Modified: 2016-04-21  

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