| Budget Amount *help |
¥37,180,000 (Direct Cost: ¥28,600,000、Indirect Cost: ¥8,580,000)
Fiscal Year 2020: ¥6,890,000 (Direct Cost: ¥5,300,000、Indirect Cost: ¥1,590,000)
Fiscal Year 2019: ¥6,890,000 (Direct Cost: ¥5,300,000、Indirect Cost: ¥1,590,000)
Fiscal Year 2018: ¥6,890,000 (Direct Cost: ¥5,300,000、Indirect Cost: ¥1,590,000)
Fiscal Year 2017: ¥6,890,000 (Direct Cost: ¥5,300,000、Indirect Cost: ¥1,590,000)
Fiscal Year 2016: ¥9,620,000 (Direct Cost: ¥7,400,000、Indirect Cost: ¥2,220,000)
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| Outline of Final Research Achievements |
Consumer behaviors are studied to understand price formation mechanisms for non-industrial goods in the Japanese market. Particular focus was placed upon fisheries products that are traditional food items for Japanese people. Based upon the analyses on price and volume of fish at landing and consumer markets as well as online consumer survey, it was found that (i) negative safety values for fisheries products were recognized by consumers after Fukushima nuclear power plant accident, (ii) positive values for fisheries products were also recognized by consumers in the context of personal values (e.g., taste, nutrition) and social values (e.g., support for local fishers), and (iii) the above values exist independently with almost no co-relation and, therefore, safety concerns cannot be mitigated by increased consumer confidents on nutritional aspects of the products.
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