| Budget Amount *help |
¥16,640,000 (Direct Cost: ¥12,800,000、Indirect Cost: ¥3,840,000)
Fiscal Year 2020: ¥2,730,000 (Direct Cost: ¥2,100,000、Indirect Cost: ¥630,000)
Fiscal Year 2019: ¥3,250,000 (Direct Cost: ¥2,500,000、Indirect Cost: ¥750,000)
Fiscal Year 2018: ¥3,250,000 (Direct Cost: ¥2,500,000、Indirect Cost: ¥750,000)
Fiscal Year 2017: ¥3,510,000 (Direct Cost: ¥2,700,000、Indirect Cost: ¥810,000)
Fiscal Year 2016: ¥3,900,000 (Direct Cost: ¥3,000,000、Indirect Cost: ¥900,000)
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| Outline of Final Research Achievements |
In this research, we addressed the issue of demystifying the Asian retail market, focusing on the uniqueness of the institutions and cultures that support the retail market and consumer behavior especially in East Asian countries such as Japan, South Korea, Taiwan, China, and Vietnam. We conducted research with the aim of constructing “Asian retail model" that is in line with the lifestyle of the East Asian region in the form of a triple of case-based, theoretical, and empirical studies. Research results have been presented at international conferences, papers have been published in international academic journals, and a book is published as the framework for analyzing the institutions and culture that support the market in this research.
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