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Facilitating Pro-Environmental Behaviors baesd on Values and Attitudes: Cross-cultural and Longitudinal Studies in Asian Countries

Research Project

Project/Area Number 16H05896
Research Category

Grant-in-Aid for Young Scientists (A)

Allocation TypeSingle-year Grants
Research Field Environmental policy and social systems
Research InstitutionUniversity of Tsukuba

Principal Investigator

Kaida Naoko  筑波大学, システム情報系, 准教授 (60456704)

Project Period (FY) 2016-04-01 – 2020-03-31
Project Status Completed (Fiscal Year 2019)
Budget Amount *help
¥18,070,000 (Direct Cost: ¥13,900,000、Indirect Cost: ¥4,170,000)
Fiscal Year 2019: ¥2,080,000 (Direct Cost: ¥1,600,000、Indirect Cost: ¥480,000)
Fiscal Year 2018: ¥5,720,000 (Direct Cost: ¥4,400,000、Indirect Cost: ¥1,320,000)
Fiscal Year 2017: ¥7,280,000 (Direct Cost: ¥5,600,000、Indirect Cost: ¥1,680,000)
Fiscal Year 2016: ¥2,990,000 (Direct Cost: ¥2,300,000、Indirect Cost: ¥690,000)
Keywords環境配慮行動 / 価値観 / 潜在的態度 / 顕在的態度 / 行動変容 / 意識変容 / 意思決定 / 潜在連合テスト / 環境価値観 / 潜在連合テスト(IAT) / 潜在的環境態度 / 都市環境 / 潜在的価値観 / 国際比較
Outline of Final Research Achievements

This research aimed to propose effective environmental policy measures based on implicit and explicit attitudes and values in Asian countries. We conducted questionnaire surveys and experimental intervention studies in Japan, China and Malaysia to obtain the following key findings: (1) there are positive associations between implicit and explicit attitudes and environmental awareness and behaviors in the studied countries, (2) different values are perceived more importantly in different countries, and (3) interventions such as receiving information, watching movie and using social media to facilitate understanding regarding general or specific (e.g., energy consumption, household waste, food waste) environmental issues strengthen pro-environmental awareness and behavior intention.

Academic Significance and Societal Importance of the Research Achievements

本研究は、潜在的・顕在的環境態度と環境配慮行動の関係性についてアジア諸国において検証した、数少ない研究の一つである。対象国において実施した質問紙調査および実験介入調査より、各国において重要視され、また行動変容促進介入の感度の高い価値観・態度項目について、類似・相違のある点を明らかにした。これらの知見は、各国の文化的背景にもとづいた、より効果的な行動変容促進方策の設計に寄与することが期待される。

Report

(5 results)
  • 2019 Annual Research Report   Final Research Report ( PDF )
  • 2018 Annual Research Report
  • 2017 Annual Research Report
  • 2016 Annual Research Report
  • Research Products

    (15 results)

All 2020 2019 2018

All Journal Article (1 results) (of which Peer Reviewed: 1 results) Presentation (14 results) (of which Int'l Joint Research: 13 results)

  • [Journal Article] Positive associations of optimism-pessimism orientation with pro-environmental behavior and subjective well-being: a longitudinal study on quality of life and everyday behavior2019

    • Author(s)
      Kaida, N., & Kaida, K.
    • Journal Title

      Quality of Life Research

      Volume: 28 Issue: 12 Pages: 3323-3332

    • DOI

      10.1007/s11136-019-02273-y

    • Related Report
      2019 Annual Research Report
    • Peer Reviewed
  • [Presentation] Influence of sleepiness on sustainable energy choice nudges: Loss framing and social norms2020

    • Author(s)
      Kaida, N., Kaida, K., & Ishida, N.
    • Organizer
      International Association of People-Environment Studies (IAPS2020)
    • Related Report
      2019 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Exploring Attitudes and Behaviors towards Waste Reduction: A Social Media Intervention Study2020

    • Author(s)
      Liu, X., Kaida, N., Geng, L., Liu, T., & Lin, Y.
    • Organizer
      International Association of People-Environment Studies (IAPS2020)
    • Related Report
      2019 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Facilitating Waste Reduction Through Social Media in China: An Experimental Study on Implicit and Explicit Attitudes and Behaviors2019

    • Author(s)
      Liu, X., & Kaida, N.
    • Organizer
      日本心理学会第83回大会
    • Related Report
      2019 Annual Research Report
  • [Presentation] Descriptive or injunctive norms? An experimental intervention on label separation from plastic bottles in a Japanese university campus2019

    • Author(s)
      Kaida, N., Takane, M., & Yue, S.
    • Organizer
      International Conference of Environmental Psychology
    • Related Report
      2019 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Optimistic orientation facilitates pro-environmental behavior: A longitudinal study on quality of life and everyday behavior2019

    • Author(s)
      Kaida, N., & Kaida, K.
    • Organizer
      International Conference of Environmental Psychology
    • Related Report
      2019 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Psychological barriers to engaging in energy conservation: A comparative study on Chinese and Japanese consumers2019

    • Author(s)
      Xu, X., Liu, X., & Kaida, N.
    • Organizer
      The 25th International Sustainable Development Research Society Conference
    • Related Report
      2019 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Influence of social media on waste reduction attitudes and behavior: An experimental intervention study on Chinese university students2019

    • Author(s)
      Liu, X., Kaida, N., Geng, L., Liu, T., & Lin, Y.
    • Organizer
      The 25th International Sustainable Development Research Society Conference
    • Related Report
      2019 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Psychological Barriers to Engaging in Energy Conservation: A Comparative Study on Chinese and Japanese Consumers2019

    • Author(s)
      Xiaotian Xu, Xun Liu, Naoko Kaida
    • Organizer
      The 25th International Sustainable Development Research Society Conference
    • Related Report
      2018 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Influence of Social Media on Waste Reduction Attitudes and Behavior: An Experimental Intervention Study on Chinese University Students2019

    • Author(s)
      Xun Liu, Naoko Kaida, Liuna Geng, Ting Liu, Yuping Lin
    • Organizer
      The 25th International Sustainable Development Research Society Conference
    • Related Report
      2018 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Descriptive or injunctive norms? An experimental intervention on label separation from plastic bottles in a Japanese university campus2019

    • Author(s)
      Naoko Kaida, Mao Takane, Shengran Yue
    • Organizer
      International Conference on Environmental Psychology 2019
    • Related Report
      2018 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Urban green landscape enhances connectedness to nature and pro-environmental behavior and moderates negative moods: Comparative visual experiment on urban nature, built environments and mixed environments2018

    • Author(s)
      Naoko Kaida, Yutaro Masuda, Kosuke Kaida
    • Organizer
      29th International Congress of Applied Psychology
    • Related Report
      2018 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Urban green landscape enhances connectedness to nature and pro-environmental behavior and moderates negative moods: Comparative visual experiment on urban nature, built environments and mixed environments2018

    • Author(s)
      Naoko Kaida, Yutaro Masuda, and Kosuke Kaida
    • Organizer
      International Congress of Applied Psychology
    • Related Report
      2017 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Influence of Social Media on Behaviors and Implicit and Explicit Environmental Attitudes: Facilitating Waste Reduction in China2018

    • Author(s)
      Xun Liu and Naoko Kaida
    • Organizer
      2018 International Conference on Resource Sustainability
    • Related Report
      2017 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Optimism Enhances Pro-environmental Behavior: Findings from a Longitudinal Study in Japan2018

    • Author(s)
      Naoko Kaida and Kosuke Kaida
    • Organizer
      Americal Psychological Association Convention
    • Related Report
      2017 Annual Research Report
    • Int'l Joint Research

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Published: 2016-04-21   Modified: 2021-02-19  

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