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A Study on the Interaction Between Service Industry and Media Language with Gender

Research Project

Project/Area Number 16K02032
Research Category

Grant-in-Aid for Scientific Research (C)

Allocation TypeMulti-year Fund
Section一般
Research Field Gender
Research InstitutionSophia University (2018)
The University of Tokyo (2016-2017)

Principal Investigator

Furukawa Gavin  上智大学, 外国語学部, 助教 (10773351)

Co-Investigator(Kenkyū-buntansha) 野澤 俊介  東京大学, 大学院情報学環・学際情報学府, 客員研究員 (50771325)
山下 里香  関東学院大学, 経済学部, 講師 (70774206)
宮崎 あゆみ  お茶の水女子大学, 人間発達教育科学研究所, 研究協力員 (90750216)
Research Collaborator SUGIMORI Noriko (AKIMOTO Noriko)  
Project Period (FY) 2016-04-01 – 2019-03-31
Project Status Completed (Fiscal Year 2018)
Budget Amount *help
¥4,550,000 (Direct Cost: ¥3,500,000、Indirect Cost: ¥1,050,000)
Fiscal Year 2018: ¥2,080,000 (Direct Cost: ¥1,600,000、Indirect Cost: ¥480,000)
Fiscal Year 2017: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
Fiscal Year 2016: ¥1,430,000 (Direct Cost: ¥1,100,000、Indirect Cost: ¥330,000)
Keywordsジェンダー / メディア / 言語 / セクシュアリティ / 女装 / 若者 / アイデンティティ / LGBT / サービス労働 / コミュニケーション / サービス産業 / 言語学 / 文化人類学 / 相互行為
Outline of Final Research Achievements

This research focuses on the relationship between gender, language, media and service labor utlizing the practices of young people doing josou or cross-dressing as the main focus. Our data sources included josou contests at Japanese universities, various media representations of those doing josou, and josou in service-related industries such as josou cafes where customers are waited on by young men in dresses. For young people participating in the practice of josou, we found that it had various meanings, functions, and consequences. While josou is a free expression of gender that critically and creatively reconstructs the normative gender and sexuality representations, it invites looks of unwanted curiosity and desire while commercializing and glorifying the consumption of gender and sexuality. This study revealed that practice of josou has multiple meanings in Japanese society and cannot be reduced to simple categorization through masculinity, femininity and sexual orientation.

Academic Significance and Societal Importance of the Research Achievements

言語実践の分析を通じて、現代日本社会のジェンダー・セクシュアリティにおけるダイバーシティの複雑性を明確化することで、ジェンダー・セクシュアリティ研究の理論的深化に貢献した。

Report

(4 results)
  • 2018 Annual Research Report   Final Research Report ( PDF )
  • 2017 Research-status Report
  • 2016 Research-status Report
  • Research Products

    (37 results)

All 2019 2018 2017 2016

All Journal Article (9 results) (of which Peer Reviewed: 3 results,  Open Access: 1 results) Presentation (28 results) (of which Int'l Joint Research: 20 results,  Invited: 3 results)

  • [Journal Article] Stylization and language ideologies in Pidgin comedic skits2018

    • Author(s)
      Furukawa, Gavin
    • Journal Title

      Discourse, Context and Media

      Volume: 23 Pages: 41-52

    • DOI

      10.1016/j.dcm.2017.06.006

    • Related Report
      2018 Annual Research Report 2017 Research-status Report
    • Peer Reviewed
  • [Journal Article] Gender and Sexuality in Japanese Education: From Gender Disparity to Intersectional Gender/Sexualities2018

    • Author(s)
      Miyazaki, Ayumi
    • Journal Title

      Education in Japan in a Global Age: Sociological Reflections and Future Directions

      Volume: 1 Pages: 77-95

    • DOI

      10.1007/978-981-13-1528-2_5

    • ISBN
      9789811315275, 9789811315282
    • Related Report
      2018 Annual Research Report
  • [Journal Article] 言語のキャラクター化: 遊戯的翻訳と引用2018

    • Author(s)
      野澤俊介
    • Journal Title

      キャラ概念の広がりと深まりに向けて

      Volume: 1 Pages: 217-236

    • Related Report
      2018 Annual Research Report
    • Peer Reviewed
  • [Journal Article] 「荒らし」と相互忘却2018

    • Author(s)
      野澤俊介
    • Journal Title

      相互行為におけるディスコーダンス: 言語人類学からみた不一致・不調和・葛藤

      Volume: 1 Pages: 98-119

    • Related Report
      2018 Annual Research Report
    • Peer Reviewed
  • [Journal Article] ジェンダーとインターセクショナリティ2017

    • Author(s)
      宮崎あゆみ
    • Journal Title

      教育社会学事典

      Volume: - Pages: 334-338

    • Related Report
      2017 Research-status Report
  • [Journal Article] 'Tokyo: Standardization, ludic language use and emerging superdiversity'2017

    • Author(s)
      Yamashita, Rika
    • Journal Title

      Urban Sociolinguistics: The City as a Linguistic Process and Experience

      Volume: Routlegde Pages: 130-147

    • Related Report
      2017 Research-status Report
  • [Journal Article] 情動の出来事性―インターフェイス・ライブ性・交感2017

    • Author(s)
      野澤俊介、難波阿丹、難波純也、仁井田千絵、近藤和都
    • Journal Title

      東京大学大学院情報学環紀要 情報学研究・調査研究編

      Volume: 33 Pages: 1-30

    • NAID

      120006221367

    • Related Report
      2016 Research-status Report
    • Open Access
  • [Journal Article] ‘It hurts to hear that’: Representing the feelings of foreigners on Japanese television.2016

    • Author(s)
      Furukawa, Gavin
    • Journal Title

      M. Prior & G. Kasper (Eds.) M. Prior & G. Kasper (Eds.) Emotion in Multilingual Interaction

      Volume: なし Pages: 237-265

    • DOI

      10.1075/pbns.266.10fur

    • ISBN
      9789027256713, 9789027266750
    • Related Report
      2016 Research-status Report
  • [Journal Article] 日本の中学生のジェンダー一人称を巡るメタ語用的解釈:変容するジェンダー言語イデオロギー2016

    • Author(s)
      宮崎あゆみ
    • Journal Title

      社会言語科学

      Volume: 19 Pages: 135-150

    • NAID

      130007045455

    • Related Report
      2016 Research-status Report
  • [Presentation] he Space of the Visible-Otherwise: Josou Cafes, Akihabara, Los Angeles2019

    • Author(s)
      Furukawa, Gavin; Miyazaki, Ayumi
    • Organizer
      Association for Asian Studies 2019 Annual Conference
    • Related Report
      2018 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Commentary on the Panel “Decentering Affective Labor: Gender and Labor in Japan’s Sex, Service, and Cultural Industries”2019

    • Author(s)
      Nozawa, Shunsuke
    • Organizer
      Association for Asian Studies 2019 Annual Conference
    • Related Report
      2018 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Is there a certain feel you want?: Ambiguities and expertise in constructing Japanese gender2019

    • Author(s)
      Furukawa, Gavin
    • Organizer
      American Association of Applied Linguistics
    • Related Report
      2018 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Gender-Crossing Peer Socialization of Japanese Youth: Linguistic Negotiations to Seek Alternative Gendered Positioning in Classrooms and Transgender Contests2019

    • Author(s)
      Miyazaki, Ayumi
    • Organizer
      American Association of Applied Linguistics
    • Related Report
      2018 Annual Research Report
    • Int'l Joint Research
  • [Presentation] ‘She was Captain Judgy-Pants’: Transnational identity and expertise on YouTube videos about Japan2019

    • Author(s)
      Furukawa, Gavin
    • Organizer
      Annual Conference for the Society for Cinema and Media Studies
    • Related Report
      2018 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Socialization to Contact: and the Value of Talk in Celebrity Culture2019

    • Author(s)
      Nozawa, Shunsuke
    • Organizer
      American Association of Applied Linguistics
    • Related Report
      2018 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Pleasure, effacement, and 2.5D love2018

    • Author(s)
      Nozawa, Shunsuke
    • Organizer
      Symposium: Techno-Realities and Affective Creatures
    • Related Report
      2018 Annual Research Report
    • Invited
  • [Presentation] Crossing Boundaries of Normativities Through Josou: Mass Mediated Gender2018

    • Author(s)
      Furukawa, Gavin
    • Organizer
      2018 American Anthropological Association Annual Meeting
    • Related Report
      2018 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Crossing Boundaries of Normativities Through Josou: In Real Lives of Josou Practitioners2018

    • Author(s)
      Miyazaki, Ayumi
    • Organizer
      2018 American Anthropological Association Annual Meeting
    • Related Report
      2018 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Commentary on the Panel “Recalibrating Normativities in Contemporary Japan: Gender, Race, and Communication”2018

    • Author(s)
      Nozawa, Shunsuke
    • Organizer
      2018 American Anthropological Association Annual Meeting
    • Related Report
      2018 Annual Research Report
    • Int'l Joint Research
  • [Presentation] “What did you think about life as a woman?”: New notions of solidarity in Japanese women’s discourse2018

    • Author(s)
      Furukawa, Gavin
    • Organizer
      Sociolinguistics Symposium 22
    • Related Report
      2018 Annual Research Report
    • Int'l Joint Research
  • [Presentation] ‘Indexing geekiness and performing greetings on tweets: The emerging ungrammatical use of a sentence-final form’2018

    • Author(s)
      Yamashita, Rika
    • Organizer
      Sociolinguistics Symposium 22
    • Related Report
      2018 Annual Research Report
    • Int'l Joint Research
  • [Presentation] 『話題提供するなのです』文法と文末2018

    • Author(s)
      山下里香
    • Organizer
      「文法の動的体系性を探る (1):文法の多重性と分散性」研究会
    • Related Report
      2018 Annual Research Report
  • [Presentation] Real nobodies: characterizing ordinary people2018

    • Author(s)
      Nozawa, Shunsuke
    • Organizer
      2018 American Anthropological Association Annual Meeting
    • Related Report
      2018 Annual Research Report
    • Int'l Joint Research
  • [Presentation] The Seiyuesque2018

    • Author(s)
      Nozawa, Shunsuke
    • Organizer
      Mechademia Conference
    • Related Report
      2018 Annual Research Report
    • Int'l Joint Research
  • [Presentation] Refashioning Gendered Language and Body Among Japanese Youth at University Drag (Josou) Contests2018

    • Author(s)
      Miyazaki, Ayumi; Nozawa, Shunsuke; Furukawa, Gavin
    • Organizer
      2018 Japanese Society of Cultural Anthropology Annual Meeting
    • Related Report
      2018 Annual Research Report
  • [Presentation] Linguistic Schizophrenia: The formation of conflicting language ideologies in Hawai'i Creole comedy2017

    • Author(s)
      Furukawa, Gavin
    • Organizer
      American Association of Applied Linguistics Conference
    • Place of Presentation
      Portland, Oregon, USA
    • Year and Date
      2017-03-18
    • Related Report
      2016 Research-status Report
  • [Presentation] Intertwining Femininities and Masculinities at Drag (Josou) Performances among Japanese Youth2017

    • Author(s)
      Miyazaki, Ayumi, Furukawa, Gavin, & Nqzawa, Shunsuke
    • Organizer
      日本社会学会
    • Related Report
      2017 Research-status Report
  • [Presentation] Degrees of foreign-ness: The construction of foreign and Japanese identity in variety shows2017

    • Author(s)
      Furukawa, Gavin
    • Organizer
      15th International Pragmatics Conference
    • Related Report
      2017 Research-status Report
    • Int'l Joint Research
  • [Presentation] Characterization and ludic translation: the culture of citationality in Japanese2017

    • Author(s)
      Nozawa, Shunsuke
    • Organizer
      15th International Pragmatics Conference
    • Related Report
      2017 Research-status Report
    • Int'l Joint Research
  • [Presentation] Panel comments: Language Ideologies on the Move: Scales and Stakes of Linguistic Alterity2017

    • Author(s)
      Nozawa, Shunsuke
    • Organizer
      21st Asian Studies Conference Japan (ASCJ)
    • Related Report
      2017 Research-status Report
    • Int'l Joint Research
  • [Presentation] The Complexity of Gender and Sexuality Privileges: Ethnographies of Linguistic and Social Negotiations among Japanese Youth2017

    • Author(s)
      Miyazaki, Ayumi
    • Organizer
      Future Possibilities and Challenges of Teaching about ‘Privilege’ and Racial Identity in Japan: Learning from U.S. Research and Educational Practices
    • Related Report
      2017 Research-status Report
    • Int'l Joint Research / Invited
  • [Presentation] ‘Emerging use of 'Nanodesu' by fictional characters and girl idols on SNS ‘ Methods in Dialectology2017

    • Author(s)
      Yamashita, Rika
    • Organizer
      Methods and Dialectology 16
    • Related Report
      2017 Research-status Report
    • Int'l Joint Research
  • [Presentation] 日本の中学校における非伝統的なジェンダー言語イデオロギー構築の意味空間2016

    • Author(s)
      宮崎あゆみ
    • Organizer
      日本文化人類学会
    • Place of Presentation
      南山大学(愛知県名古屋市)
    • Year and Date
      2016-09-03
    • Related Report
      2016 Research-status Report
  • [Presentation] 調査の中でジェンダー言語イデオロギーはどのように浮上するか:言語と社会を繋ぐ中学生のメタ語用の分析2016

    • Author(s)
      宮崎あゆみ
    • Organizer
      社会言語科学学会
    • Place of Presentation
      京都外語大学(京都府京都市)
    • Year and Date
      2016-09-03
    • Related Report
      2016 Research-status Report
  • [Presentation] Code ambiguity and the commodification of English on Japanese television2016

    • Author(s)
      Furukawa, Gavin
    • Organizer
      Symposium on Commodification and Consumption of Language Education
    • Place of Presentation
      University of Hong Kong; Hong Kong
    • Year and Date
      2016-07-17
    • Related Report
      2016 Research-status Report
    • Int'l Joint Research
  • [Presentation] The voice-work and the labor of animation in Japan2016

    • Author(s)
      Nozawa, Shunsuke
    • Organizer
      Conference: Labor of Animation, Academia Sinica
    • Place of Presentation
      Taipei(台湾)
    • Year and Date
      2016-06-17
    • Related Report
      2016 Research-status Report
    • Invited
  • [Presentation] Contrastive feminine linguistic styles: Woman-to-woman talk in a Japanese TV show2016

    • Author(s)
      Yamashita, Rika
    • Organizer
      9th Conference of International Gender and Language Association
    • Place of Presentation
      City University Hong Kong, Hong Kong
    • Year and Date
      2016-05-22
    • Related Report
      2016 Research-status Report
    • Int'l Joint Research

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Published: 2016-04-21   Modified: 2023-03-16  

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