| Budget Amount *help |
¥4,550,000 (Direct Cost: ¥3,500,000、Indirect Cost: ¥1,050,000)
Fiscal Year 2020: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2019: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
Fiscal Year 2018: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2017: ¥910,000 (Direct Cost: ¥700,000、Indirect Cost: ¥210,000)
Fiscal Year 2016: ¥1,040,000 (Direct Cost: ¥800,000、Indirect Cost: ¥240,000)
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| Outline of Final Research Achievements |
Does advertising in the donation market increase the amount that recipients receive? In this study, we examined the effects of advertising expenditures paid by local governments on the amount of donations using data from the Furusato Tax System. As a result of estimating the production function, we find that the amount of increase of donation by investing 1 yen to the advertisement is less than 1 yen. In addition, estimates of consumer demand for donations show that advertising has little effect on expanding total demand in the donation market, and contributes to the exchange of donations with other local governments. We also find that even the price of donation of local governments with a high ratio of return gifts are high, it is preferred as a donation destination because consumers are not responding to the donation price, but responding to the amount of return gifts.
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