| Budget Amount *help |
¥3,250,000 (Direct Cost: ¥2,500,000、Indirect Cost: ¥750,000)
Fiscal Year 2019: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2018: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2017: ¥650,000 (Direct Cost: ¥500,000、Indirect Cost: ¥150,000)
Fiscal Year 2016: ¥1,300,000 (Direct Cost: ¥1,000,000、Indirect Cost: ¥300,000)
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| Outline of Final Research Achievements |
The purpose of this research is to clarify the business system for creating global synergies in the content business. Our research target is Japanese Manga business (comics, animation and character products, etc. those businesses are linked to the work such as "Doraemon"). As a result of the research, firstly, the diversification of industries and the complicated alliance of companies that compose the business system in the global expansion became clear. The second research result is that the global business development of Japanese Manga has come to be controlled by a domestic “Production Committee” centered on the animation business. It was clarified that the strategy has changed to the global strategy different from the previous adaptive strategy that individual businesses are adapted to individual countries.
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